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Customer Case Study:
Commercial Signage Company Doubles Leads With
HubSpot
360 Signs is a commercial signage company in Austin,
Texas, whose services span a wide variety of signage
needs, from lobby, directory and monument signs to
channel letters, LED, vehicle wraps, or large event
banners.

HubSpot Results Summary:
Significant Increase in Leads & Organic Search Traffic
    • Increased monthly organic search traffic by 700%
    • Doubled the number of daily leads generated
    • Significantly reduced pay-per-click spending
    • Generated almost 500 inbound links from over 150 linking domains




Challenge:
Shifting From PPC to Organic Search Traffic
Being a relatively young company, a website has always been part of the 360 Signs
business strategy. However, before 360 Signs signed on with HubSpot, the company
was relying mainly on personal network connections and traffic from paid search to
generate new business.

After a year in the business, the company was ready to start generating more leads
and had hired a sales person to tackle more business. Although PPC traffic had been
generating a steady level of leads, 360 Signs didn't want to spend even more money
for additional leads…
Ultimately, the company decided it was time to tackle search engine optimization to
generate more organic search traffic and rely less on paid search. Owner Tom
Humphries knew it was more advantageous to drive the company's organic search
improvement himself based on his knowledge of the industry and his business, so
he looked for a system that would enable him to do the work himself rather than
outsourcing it to an SEO consultant.

Solution:
HubSpot CMS, Blogging Tools & Link Analytics
The HubSpot tools that Tom uses most are HubSpot's Content Management System
(CMS) and Blogging Tool. Tom stresses how important it is for him to be able to
easily update the content on his website to display a portfolio of his work, and the
HubSpot CMS enables him to do this.

The Blogging Tool also allows Tom to keep his content fresh on a regular basis. He
enjoys the Blog Optimizer feature to make sure he's optimizing his content for search
engines, and he's even made it a requirement for members of his sales team to
contribute blog articles each week as a way to increase SEO and generate leads.

Tom also relies on HubSpot's Link Grader for link analytics, regularly tracking and
analyzing his website's inbound links. He also uses HubSpot's Competitors tool,
which allows him to track up to five of his competitors over time across various
metrics as well as monitor their inbound links to see if 360 Signs can target those
same websites for additional link love.

                     I look at our numbers, and I look at the
                     number of people coming to look at our site,
                     and that's why we're getting business in the
                     door and more and more opportunities.
 The average HubSpot customer gets 4.2x more leads after 5 months of active use
 of HubSpot. To find out what type of increases in leads a company with your current
 lead volume could expect, check out HubSpot’s ROI study at www.hubspot.com/roi.

 HubSpot’s integrated marketing software gives you all the tools to implement a
 successful online marketing strategy from increasing the top of your funnel through
 conversion, sales alignment and analytics. To learn more, check out HubSpot’s free
 trial or request a customized demonstration.

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Case Study: Commercial Signage Company Doubles Leads With HubSpot

  • 1. Customer Case Study: Commercial Signage Company Doubles Leads With HubSpot 360 Signs is a commercial signage company in Austin, Texas, whose services span a wide variety of signage needs, from lobby, directory and monument signs to channel letters, LED, vehicle wraps, or large event banners. HubSpot Results Summary: Significant Increase in Leads & Organic Search Traffic • Increased monthly organic search traffic by 700% • Doubled the number of daily leads generated • Significantly reduced pay-per-click spending • Generated almost 500 inbound links from over 150 linking domains Challenge: Shifting From PPC to Organic Search Traffic Being a relatively young company, a website has always been part of the 360 Signs business strategy. However, before 360 Signs signed on with HubSpot, the company was relying mainly on personal network connections and traffic from paid search to generate new business. After a year in the business, the company was ready to start generating more leads and had hired a sales person to tackle more business. Although PPC traffic had been generating a steady level of leads, 360 Signs didn't want to spend even more money for additional leads…
  • 2. Ultimately, the company decided it was time to tackle search engine optimization to generate more organic search traffic and rely less on paid search. Owner Tom Humphries knew it was more advantageous to drive the company's organic search improvement himself based on his knowledge of the industry and his business, so he looked for a system that would enable him to do the work himself rather than outsourcing it to an SEO consultant. Solution: HubSpot CMS, Blogging Tools & Link Analytics The HubSpot tools that Tom uses most are HubSpot's Content Management System (CMS) and Blogging Tool. Tom stresses how important it is for him to be able to easily update the content on his website to display a portfolio of his work, and the HubSpot CMS enables him to do this. The Blogging Tool also allows Tom to keep his content fresh on a regular basis. He enjoys the Blog Optimizer feature to make sure he's optimizing his content for search engines, and he's even made it a requirement for members of his sales team to contribute blog articles each week as a way to increase SEO and generate leads. Tom also relies on HubSpot's Link Grader for link analytics, regularly tracking and analyzing his website's inbound links. He also uses HubSpot's Competitors tool, which allows him to track up to five of his competitors over time across various metrics as well as monitor their inbound links to see if 360 Signs can target those same websites for additional link love. I look at our numbers, and I look at the number of people coming to look at our site, and that's why we're getting business in the door and more and more opportunities. The average HubSpot customer gets 4.2x more leads after 5 months of active use of HubSpot. To find out what type of increases in leads a company with your current lead volume could expect, check out HubSpot’s ROI study at www.hubspot.com/roi. HubSpot’s integrated marketing software gives you all the tools to implement a successful online marketing strategy from increasing the top of your funnel through conversion, sales alignment and analytics. To learn more, check out HubSpot’s free trial or request a customized demonstration.