HubSpot customer case study about Lynden, Inc., a transportation and logistics company that shifted from traditional to inbound marketing and more than doubled quote requests. View the full case study with video at http://www.hubspot.com/customer-case-studies/bid/9791/Shipping-Company-Shifts-From-Traditional-Marketing-Doubles-Quote-Requests

1. Customer Case Study:
Shipping Company Shifts From Traditional
Marketing & Doubles Quote Requests
Lynden, Inc. is a transportation and logistics
company. Operating in such challenging
areas as Alaska, Western Canada, Russia,
and other areas around the globe, Lynden
has built a reputation of superior service to diverse industries including oil and gas,
mining, construction, retail and manufacturing.
HubSpot Results Summary:
Increased Total Quote Requests by 270%
• Increased total quote requests by 270%
• Increased quote requests generated online by more than 412%
• Increased total inquiries to the Lynden Call Center by 93%
• Improved its small marketing team's efficiency in serving a large organization
Challenge:
Shifting From Outbound to Inbound Marketing
Before HubSpot, Lynden was primarily relying on outbound marketing tactics, utilizing
traditional media such as print advertisements in newspapers and magazines. Lynden
ultimately wanted to increase the number of qualified quotes it was generating, and
when the company's VP of Marketing realized that a shift toward inbound marketing
was occurring in the marketplace, Lynden knew it needed to shift its focus toward
inbound marketing in order to achieve its goals.

2. Solution:
HubSpot Landing Pages, Blogging & SEO
Tools
Now, Lynden mainly depends on HubSpot's Landing Pages and conversion forms.
"Since they're so easy to create in HubSpot, we are able to really tailor those
[landing pages] to what we want specifically without spending a lot of resources,"
says Lynden Manager of Online Marketing Ryan Dixon, who is also leader of the
Seattle area HubSpot User Group (HUG). In addition, Lynden loves how the
HubSpot integration tracks and reports all lead data within the software, as well as
provides additional Lead Intelligence information such as how their leads found them
and where they're located.
Lynden also values HubSpot's SEO tools, using Link Grader to analyze new inbound
links and Keyword Grader to track how well the company's keywords are performing.
In addition, HubSpot's Blog Analytics help Lynden understand the effectiveness of its
blog and provides data and knowledge that the company uses when creating new
blog articles.
Due to Lynden's inbound marketing success, the company is starting to push its call
center to capacity and shifting more marketing dollars away from traditional
advertising and toward inbound marketing.
We're a smaller marketing department, and so
we really have to efficiently use our resources,
and HubSpot has really fulfilled that need for us.
It's definitely had a noticeable impact on the
volume [of quotes] that we're getting in, and an
impact on the organization.
The average HubSpot customer gets 4.2x more leads after 5 months of active use of
HubSpot. To find out what type of increases in leads a company with your current lead
volume could expect, check out HubSpot’s ROI study at www.hubspot.com/roi.
HubSpot’s integrated marketing software gives you all the tools to implement a
successful online marketing strategy from increasing the top of your funnel through
conversion, sales alignment and analytics. To learn more, check out HubSpot’s free trial
or request a customized demonstration.