When it comes to having an industry leading branding and marketing program, competition is at an all time high. From organic to paid, content to lead gen PR to product and everything else in-between, how can you stand out when everyone is doing the same thing? The secret is that "best practices" often times are anything but, and the true way to creatively think about how to propel your brand to the top ASAP is rarely spoken about. In this session I'll provide numerous examples of rocketship marketing tactics that you can employ while maintaining quality standards with a 4 person team or 40 person team, running a budget of thousands or millions.
11. 1
PR
2
Lead gen
3
Social
4
The current gamble
Four Stories For Others
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100-2,000 employees
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$50k per month on FB
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Digital & mobile focus
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Direct response oriented
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Located in North America
ChallengeTarget Market
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Zero budget
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Zero trust in ad:tech
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Crowded space
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Need to be consistently relevant
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Innovation & thought leadership
Nanigans
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What can I do?
Blog
Content
Speaking
Ask for $$$
Case studies
Referrals
Logos
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12 tips on partners
1.) Needs/goals: Let them talk for as long as you can
2.) Plan: Have one (or a few)
3.) Reporting/tracking:Show them how to look good
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12 tips on partners
4.) Success: Make them look great
5.) Concerns: Specialize in their concerns/weaknesses
6.) Timing: If it’s not right, it’s not happening
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12 tips on partners
7.) Employment length: Newbies can make a quick impact
8.) Introductions: Help partners know the right people
9.) Resources: They don’t have any
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12 tips on partners
10.) Instantaneous: Always be ready
11.) Honesty: If one bridge gets burned, word gets around
12.) Vision: Show them how you’ll get them to theirs
35. 1
PR
2
Lead gen
3
Social
4
The current gamble
Four Stories For Others