SlideShare une entreprise Scribd logo
1  sur  54
Télécharger pour lire hors ligne
How to Use Facebook for Business
      Mike Volpe       Ellie Mirman
VP Inbound Marketing   Inbound Marketing Manager
            HubSpot    HubSpot

   Twitter: @mvolpe    Twitter: @ellieeille
How to Participate on Twitter




         Step One
         1. Login to your Twitter account
              g      y
         2. Comment and ask questions 
         including the hashtag “#hubspot”
How to Participate on Twitter




               Step Two
               1. Go to http://search.twitter.com
               2. Search for “#hubspot”
Agenda
• What is Facebook & Why is it 
  Important?
• How to Get Started
• How to Create Your Business Page
• 5 Tips for Promoting Your Business
• What to Measure & How
Outbound Marketing


                     800-555-1234
                     Annoying
                     Salesperson
Inbound Marketing

Blog
   g          SEO     Social Media
Rethinking Marketing
Outbound Marketing     Inbound Marketing
• Telemarketing        • SEO / SEM
• Trade shows          • Blogging
• Direct mail          • Social Media
• Email blasts
  Email blasts         • RSS
• Print ads            • Free tools/trials
• TV/radio ads         • Public Relations

 Interruption            Permission
What is Facebook?
Why You Should Care
•   Over 120 million active users
•   Addi 250 000
    Adding 250,000 new users each day since Jan 07
                                   hd     i   J 07
•   4th most trafficked website
•   Most trafficked social media site
•   Top Social Search Engine
       p                 g
•   More than 55,000 networks
•   More than half are outside of college & fastest 
    More than half are outside of college & fastest
    growing demographic is 25 years or older
“I’m 48. I don t understand
          I m 48 don’t
           this Social Media stuff.”

• Similar to a business
  Similar to a business 
  cocktail reception

• Without constraints 
  of time or space
  of time or space
Business Cocktail Party Advice

• M t
  Meet people and start conversations
           l    d t t           ti

• Answer questions – help others

• Ask questions – trust others’ advice
Social Media = Cocktail Party

• Become a real member of the community
  Become a real member of the community

• Add al e to the comm nit
  Add value to the community
  • Ask and answer questions

• More effective than live cocktail parties
  • No boundaries of time or space
  • Other people can listen in easily
Agenda
• What is Facebook & Why is it 
  Important?
• How to Get Started
• How to Create Your Business Page
• 5 Tips for Promoting Your Business
• What to Measure & How
How to Get Started
Business vs. Personal Accounts

                • Business accounts are 
                  limited to managing 
                  y
                  your Business Page 
                                  g
                  and Advertising
                • Add personality and
                  Add personality and 
                  humanize your brand
Build Your Personal Profile

                  • Photo
                  • Work / edu info
                  • Networks
                  • Interests, 
                    photos, etc.
                  • Applications
Privacy
Personal Profile – What Not To Do




  Profiles are for people, not companies.
Connect with Friends
           • Friends need to be 
             requested and 
                    t d d
             mutually accepted
           • Friend Finder
           • Search – Classmates, 
             Coworkers, Names
Agenda
• What is Facebook & Why is it 
  Important?
• How to Get Started
• How to Create Your Business Page
• 5 Tips for Promoting Your Business
• What to Measure & How
Create a Business Page




http://www.facebook.com/pages/create.php
Note: You must be logged in to create a Page.
Note You must be logged in to create a Page
Build Your Business Page
Company ABC




                 Company ABC
Publish Your Page


Company ABC
Become a “Fan”
Company ABC
Agenda
• What is Facebook & Why is it 
  Important?
• How to Get Started
• How to Create Your Business Page
• 5 Tips for Promoting Your Business
• What to Measure & How
Tip #1: Create an Engaging Page
                       •   Events
                       •   Videos
                       •   Discussions
                            iscussions
                       •   Photos
                       •   Blog Articles
                           Blog Articles
Tip #2: Leverage the Viral Nature of
  p           g
      Facebook – News Feed
                     • News Feed shows
                       News Feed shows 
                       updates on your and 
                       your friends’ activity
                     • First thing you see when 
                       you log in
                     • Your updates show on
                       Your updates show on 
                       your profile “Wall”
                     • Allow users to engage 
                       with you – each activity 
                       is shared with their 
                       network
Tip #3: Draw on Your Network
• Email your opt‐in mailing list

• Include link in your email signature

• Blog about your Facebook Page
  Blog about your Facebook Page

• P t li k b d
  Post a link or badge on your website or blog
                                 b it     bl
Tip #4: Optimize for Search
• Facebook Search     • Public Search
  • Based on # Fans     • Check your settings
Tip #5: Advertise on Facebook




 http://www.facebook.com/advertising/
       //                   /           /
Note: You must be logged in to create an ad
What Do You Want to Advertise?
• Advertise a website or something on Facebook 
  (Page, Group, or Event you manage)
  (Page Group or Event you manage)
Create Your Ad
Target Your Audience
• Target by Location, Gender, Age, Keywords, etc.




                                 Count updates automatically
Set Your Budget
• Choose Pay Per Click or Pay Per View
• Cli k Th
  Click Through Rate on Facebook is LOW! Go PPC
              hR t      F b k i LOW! G PPC
Agenda
• What is Facebook & Why is it 
  Important?
• How to Get Started
• How to Create Your Business Page
• 5 Tips for Promoting Your Business
• What to Measure & How
Friends, Fans, Activity
Facebook Ad CTR, Traffic, Cost
Organic Traffic & Ad Traffic
Traffic, Leads, Customers
350                                30

300                                25
                                   2

250
                                   20
200
                                        Traffic
                                   15
150                                     Leads
                                        Customers
                                        C
                                   10
100

50                                 5


 0                                 0
      January   February   March
Thank You!
                   Learn more about HubSpot: 
                http://www.hubspot.com/demo
                   p //          p       /
                          Become a Fan:
                  http://facebook.hubspot.com
                         Join Marketers:
               http://facebook.promarketers.com
      Mike Volpe                        Ellie Mirman
VP Inbound Marketing                    Inbound Marketing Manager

   Twitter: @mvolpe                     Twitter: @ellieeille
HubSpot
Inbound Marketing System
Inbound Marketing System

                Content
    SEO       Management       Blogs

          Landing         Social
           Pages          Media

                   Lead
               Intelligence


                    CRM
Getting Found: On-Page SEO
                       Keyword Grader
             •   Determine what keywords to optimize 
                 your pages around based on 
                 relevance, search volume, and how 
                 difficult it will be to rank on the first 
                 page of Google
                 page of Google
             •   Identify critical long tail words (high 
                 conversion rates, low competition)
             •   Monitor your rank against competitors 
                 for each keyword/phrase
             •   Determine the specific page on your 
                 site that is ranking for each 
                 keyword(phrase) and how to make 
                 further improvements
Getting Found: Off-Page SEO
                         Link Grader
              • Identify opportunities to 
                generate more return from your 
                existing links
              • Monitor your live inbound links 
                and which inbound links are 
                producing the most value for you
              • Aggregate your competitors 
                inbound links to discover new 
                link building opportunities that 
                you have not taken advantage of
                     h       tt k    d t          f
Getting Found: SEO for Your Whole Site

                              Page Grader
                   •   Analyze each page of your site to
                       see which produce the most
                       value for you (traffic, leads,
                       ranked k
                          k d keywords, li k )
                                       d links)
                   •   Automatically recommend
                       improvements to optimize each
                       page of your site
                              f       it
Getting Found: Blogosphere
                          Blogging
             • Enable easy, natural process to 
               consistently update content on your 
               site, achieve more frequent search 
               engine crawls, and improve 
               authority
                   h
             • Develop an audience of email and 
               RSS subscribers
             • Attract more inbound links (“link
               Attract more inbound links ( link 
               bait”)
             • Write keyword rich content to 
               attract more high conversion rate 
               traffic
Track Your Competitors
Lead Intelligence

         • Track the full path of all of your 
           leads through your web site
         • Automatically develop more 
           intelligence around each lead 
           intelligence around each lead
           (number of visits, time on site, 
           pages visited, comments written 
           on blog, documents downloaded, 
           information submitted via web 
           i f       i     b i d i         b
           forms created)
         • Increase close rate through 
           improved lead quality
           improved lead quality
Making Better Marketing Decisions
                               Analytics
                 •   Integrated reports in HubSpot 
                     software allow you to understand 
                     the effects of all your marketing 
                     activities so you can optimize your 
                     efforts and allocate your time and 
                     money towards the programs that 
                     generate the most leads and sales 
                     generate the most leads and sales
                     for your business
Actionable Marketing Insights
                             HubFeed
               •   HubFeed “watches” your Internet 
                   marketing efforts and delivers 
                   highlights and actionable insights 
                   based on your data
                   b d            d
HubSpot Methodology and Consulting

                 •   Our Internet Marketing Consultants 
                     are experienced in all aspects of online 
                     marketing and specifically trained on 
                          p     p
                     HubSpot's products and 
                     methodologies

                 •   Consulting sessions focus on these 
                     topics based on the specific needs of 
                     topics based on the specific needs of
                     the client
HubSpot Training Materials and Resources
Thank You!
                   Learn more about HubSpot: 
                http://www.hubspot.com/demo
                   p //          p       /
                          Become a Fan:
                  http://facebook.hubspot.com
                         Join Marketers:
               http://facebook.promarketers.com
      Mike Volpe                        Ellie Mirman
VP Inbound Marketing                    Inbound Marketing Manager

   Twitter: @mvolpe                     Twitter: @ellieeille
Additional Blog Articles
• http://blog.hubspot.com/blog/tabid/6307/bid/27
  78/Now‐Any‐Business‐Can‐Tap‐53‐Million‐
  Facebook‐Users‐For‐Free.aspx
• http //blo h bspot com/blo /tabid/6307/bid/43
  http://blog.hubspot.com/blog/tabid/6307/bid/43
  85/How‐to‐Use‐Facebook‐to‐Get‐a‐99‐Discount‐
  on‐Traditional‐B‐to‐B‐Advertising.aspx
  on Traditional B to B Advertising aspx
• http://blog.hubspot.com/blog/tabid/6307/bid/42
  48/Social‐Networks‐Business‐or‐Pleasure.aspx
     /

Contenu connexe

Tendances

Inbound Sales
Inbound SalesInbound Sales
Inbound SalesHubSpot
 
Seo guide for web designers and developers
Seo guide for web designers and developersSeo guide for web designers and developers
Seo guide for web designers and developersSampath Liyanage
 
10 Ways to Make Your Lead Generation Website Convert On the First Visit
10 Ways to Make Your Lead Generation Website Convert On the First Visit10 Ways to Make Your Lead Generation Website Convert On the First Visit
10 Ways to Make Your Lead Generation Website Convert On the First VisitStraightNorthIM
 
Grow with HubSpot - Sydney - June 2016
Grow with HubSpot - Sydney - June 2016Grow with HubSpot - Sydney - June 2016
Grow with HubSpot - Sydney - June 2016Ryan Bonnici
 
How to Get the Most Out of Your Inbound Certification
How to Get the Most Out of Your Inbound CertificationHow to Get the Most Out of Your Inbound Certification
How to Get the Most Out of Your Inbound CertificationHubSpot
 
How to create an Internet Marketing Strategy
How to create an Internet Marketing StrategyHow to create an Internet Marketing Strategy
How to create an Internet Marketing StrategyPrimary Position
 
Instagram for Business
Instagram for BusinessInstagram for Business
Instagram for BusinessHayden Armour
 
Blogging 101 for small medium business success
Blogging  101 for small medium business successBlogging  101 for small medium business success
Blogging 101 for small medium business successKIAI Agency Inc
 
Crash Course: Growth Hacking Your Customer Acquisition
Crash Course: Growth Hacking Your Customer AcquisitionCrash Course: Growth Hacking Your Customer Acquisition
Crash Course: Growth Hacking Your Customer AcquisitionLesley Robinson
 
Lead Generation - Landing Page HubSpot May2009
Lead Generation - Landing Page HubSpot May2009Lead Generation - Landing Page HubSpot May2009
Lead Generation - Landing Page HubSpot May2009HubSpot
 
HOW HUBSPOT MEASURES ITS MARKETING CONTENT [INBOUND 2014]
HOW HUBSPOT MEASURES ITS MARKETING CONTENT [INBOUND 2014]HOW HUBSPOT MEASURES ITS MARKETING CONTENT [INBOUND 2014]
HOW HUBSPOT MEASURES ITS MARKETING CONTENT [INBOUND 2014]HubSpot
 
How to Attract More Customers With Content Using Hubspot
How to Attract More Customers With Content Using HubspotHow to Attract More Customers With Content Using Hubspot
How to Attract More Customers With Content Using HubspotHubSpot
 
Data analytics-training - Jess Le Merle
Data analytics-training - Jess Le MerleData analytics-training - Jess Le Merle
Data analytics-training - Jess Le MerleHayden Armour
 
Mari Smith - Facebook Marketing Success: Proven Ways To Generate More Traffic...
Mari Smith - Facebook Marketing Success: Proven Ways To Generate More Traffic...Mari Smith - Facebook Marketing Success: Proven Ways To Generate More Traffic...
Mari Smith - Facebook Marketing Success: Proven Ways To Generate More Traffic...INBOUND
 
27 Free & Low-Budget Marketing Ideas for Any Business
27 Free & Low-Budget Marketing Ideas for Any Business27 Free & Low-Budget Marketing Ideas for Any Business
27 Free & Low-Budget Marketing Ideas for Any BusinessBusinessTime1
 
Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...
Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...
Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...Ryan Bonnici
 
Is Facebook Failing Marketers or Are Marketers Failing to Leverage Facebook? ...
Is Facebook Failing Marketers or Are Marketers Failing to Leverage Facebook? ...Is Facebook Failing Marketers or Are Marketers Failing to Leverage Facebook? ...
Is Facebook Failing Marketers or Are Marketers Failing to Leverage Facebook? ...HubSpot
 
Measuring Social Media ROI
Measuring Social Media ROIMeasuring Social Media ROI
Measuring Social Media ROIHubSpot
 
How to leverage facebook for your business
How to leverage facebook for your businessHow to leverage facebook for your business
How to leverage facebook for your businessJanina Lear
 
DIGIT 13 Karachi Digital Marketing mini Workshop Michael Leander
DIGIT 13 Karachi Digital Marketing mini Workshop Michael LeanderDIGIT 13 Karachi Digital Marketing mini Workshop Michael Leander
DIGIT 13 Karachi Digital Marketing mini Workshop Michael LeanderMichael Leander
 

Tendances (20)

Inbound Sales
Inbound SalesInbound Sales
Inbound Sales
 
Seo guide for web designers and developers
Seo guide for web designers and developersSeo guide for web designers and developers
Seo guide for web designers and developers
 
10 Ways to Make Your Lead Generation Website Convert On the First Visit
10 Ways to Make Your Lead Generation Website Convert On the First Visit10 Ways to Make Your Lead Generation Website Convert On the First Visit
10 Ways to Make Your Lead Generation Website Convert On the First Visit
 
Grow with HubSpot - Sydney - June 2016
Grow with HubSpot - Sydney - June 2016Grow with HubSpot - Sydney - June 2016
Grow with HubSpot - Sydney - June 2016
 
How to Get the Most Out of Your Inbound Certification
How to Get the Most Out of Your Inbound CertificationHow to Get the Most Out of Your Inbound Certification
How to Get the Most Out of Your Inbound Certification
 
How to create an Internet Marketing Strategy
How to create an Internet Marketing StrategyHow to create an Internet Marketing Strategy
How to create an Internet Marketing Strategy
 
Instagram for Business
Instagram for BusinessInstagram for Business
Instagram for Business
 
Blogging 101 for small medium business success
Blogging  101 for small medium business successBlogging  101 for small medium business success
Blogging 101 for small medium business success
 
Crash Course: Growth Hacking Your Customer Acquisition
Crash Course: Growth Hacking Your Customer AcquisitionCrash Course: Growth Hacking Your Customer Acquisition
Crash Course: Growth Hacking Your Customer Acquisition
 
Lead Generation - Landing Page HubSpot May2009
Lead Generation - Landing Page HubSpot May2009Lead Generation - Landing Page HubSpot May2009
Lead Generation - Landing Page HubSpot May2009
 
HOW HUBSPOT MEASURES ITS MARKETING CONTENT [INBOUND 2014]
HOW HUBSPOT MEASURES ITS MARKETING CONTENT [INBOUND 2014]HOW HUBSPOT MEASURES ITS MARKETING CONTENT [INBOUND 2014]
HOW HUBSPOT MEASURES ITS MARKETING CONTENT [INBOUND 2014]
 
How to Attract More Customers With Content Using Hubspot
How to Attract More Customers With Content Using HubspotHow to Attract More Customers With Content Using Hubspot
How to Attract More Customers With Content Using Hubspot
 
Data analytics-training - Jess Le Merle
Data analytics-training - Jess Le MerleData analytics-training - Jess Le Merle
Data analytics-training - Jess Le Merle
 
Mari Smith - Facebook Marketing Success: Proven Ways To Generate More Traffic...
Mari Smith - Facebook Marketing Success: Proven Ways To Generate More Traffic...Mari Smith - Facebook Marketing Success: Proven Ways To Generate More Traffic...
Mari Smith - Facebook Marketing Success: Proven Ways To Generate More Traffic...
 
27 Free & Low-Budget Marketing Ideas for Any Business
27 Free & Low-Budget Marketing Ideas for Any Business27 Free & Low-Budget Marketing Ideas for Any Business
27 Free & Low-Budget Marketing Ideas for Any Business
 
Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...
Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...
Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...
 
Is Facebook Failing Marketers or Are Marketers Failing to Leverage Facebook? ...
Is Facebook Failing Marketers or Are Marketers Failing to Leverage Facebook? ...Is Facebook Failing Marketers or Are Marketers Failing to Leverage Facebook? ...
Is Facebook Failing Marketers or Are Marketers Failing to Leverage Facebook? ...
 
Measuring Social Media ROI
Measuring Social Media ROIMeasuring Social Media ROI
Measuring Social Media ROI
 
How to leverage facebook for your business
How to leverage facebook for your businessHow to leverage facebook for your business
How to leverage facebook for your business
 
DIGIT 13 Karachi Digital Marketing mini Workshop Michael Leander
DIGIT 13 Karachi Digital Marketing mini Workshop Michael LeanderDIGIT 13 Karachi Digital Marketing mini Workshop Michael Leander
DIGIT 13 Karachi Digital Marketing mini Workshop Michael Leander
 

En vedette

Social Media, Social Networking and School Libraries.
Social Media, Social Networking and School Libraries.Social Media, Social Networking and School Libraries.
Social Media, Social Networking and School Libraries.Judy O'Connell
 
Lecture 8: Facebook for Business (E- C.V.)
Lecture 8:   Facebook for Business (E- C.V.)Lecture 8:   Facebook for Business (E- C.V.)
Lecture 8: Facebook for Business (E- C.V.)Jessica Laccetti
 
Adwords Udemy Certification
Adwords Udemy CertificationAdwords Udemy Certification
Adwords Udemy Certificationsathya sorub
 
Google Partners - Certification
Google Partners - CertificationGoogle Partners - Certification
Google Partners - Certificationsathya sorub
 
How to Use Facebook for Business - HubSpot at Geek Girl Camp
How to Use Facebook for Business - HubSpot at Geek Girl CampHow to Use Facebook for Business - HubSpot at Geek Girl Camp
How to Use Facebook for Business - HubSpot at Geek Girl CampHubSpot
 
Five Features of Facebook Advertising
Five Features of Facebook AdvertisingFive Features of Facebook Advertising
Five Features of Facebook Advertisingvidsvp
 
Getting Started With SlideShare
Getting Started With SlideShareGetting Started With SlideShare
Getting Started With SlideShareSlideShare
 
4 Ways To Increase Facebook Fanpage Visibility
4 Ways To Increase Facebook Fanpage Visibility4 Ways To Increase Facebook Fanpage Visibility
4 Ways To Increase Facebook Fanpage VisibilityAaron Emerson
 
Presentation on facebook
Presentation on facebookPresentation on facebook
Presentation on facebooksayedulsayem
 
¿Por qué las ventas deberían ser inbound?
¿Por qué las ventas deberían ser inbound?¿Por qué las ventas deberían ser inbound?
¿Por qué las ventas deberían ser inbound?HubSpot Español
 
Hands on social media powerpoint facebook 101 for slideshare
Hands on social media powerpoint facebook 101 for slideshareHands on social media powerpoint facebook 101 for slideshare
Hands on social media powerpoint facebook 101 for slideshareDorien Morin-van Dam
 
Liverpool HubSpot User Group - March 2017
Liverpool HubSpot User Group - March 2017Liverpool HubSpot User Group - March 2017
Liverpool HubSpot User Group - March 2017Stewart Bennett
 
The F-Commerce FAQ
The F-Commerce FAQThe F-Commerce FAQ
The F-Commerce FAQPaul Marsden
 
Facebook recommended creative 1 sheet
Facebook recommended creative 1 sheetFacebook recommended creative 1 sheet
Facebook recommended creative 1 sheetJeoungwoo Jang
 
2012 fMC Overview by Innobirs Media
2012 fMC Overview by Innobirs Media2012 fMC Overview by Innobirs Media
2012 fMC Overview by Innobirs MediaInnobirds Media
 
Branding in Social Media Era
Branding in Social Media EraBranding in Social Media Era
Branding in Social Media Erakevin lee
 

En vedette (20)

Social Media, Social Networking and School Libraries.
Social Media, Social Networking and School Libraries.Social Media, Social Networking and School Libraries.
Social Media, Social Networking and School Libraries.
 
Zap Travel
Zap TravelZap Travel
Zap Travel
 
Lecture 8: Facebook for Business (E- C.V.)
Lecture 8:   Facebook for Business (E- C.V.)Lecture 8:   Facebook for Business (E- C.V.)
Lecture 8: Facebook for Business (E- C.V.)
 
Adwords Udemy Certification
Adwords Udemy CertificationAdwords Udemy Certification
Adwords Udemy Certification
 
Google Partners - Certification
Google Partners - CertificationGoogle Partners - Certification
Google Partners - Certification
 
Android Alphabets
Android AlphabetsAndroid Alphabets
Android Alphabets
 
How to Use Facebook for Business - HubSpot at Geek Girl Camp
How to Use Facebook for Business - HubSpot at Geek Girl CampHow to Use Facebook for Business - HubSpot at Geek Girl Camp
How to Use Facebook for Business - HubSpot at Geek Girl Camp
 
Five Features of Facebook Advertising
Five Features of Facebook AdvertisingFive Features of Facebook Advertising
Five Features of Facebook Advertising
 
Getting Started With SlideShare
Getting Started With SlideShareGetting Started With SlideShare
Getting Started With SlideShare
 
Facebook
FacebookFacebook
Facebook
 
4 Ways To Increase Facebook Fanpage Visibility
4 Ways To Increase Facebook Fanpage Visibility4 Ways To Increase Facebook Fanpage Visibility
4 Ways To Increase Facebook Fanpage Visibility
 
Presentation on facebook
Presentation on facebookPresentation on facebook
Presentation on facebook
 
Facebook 101
Facebook 101Facebook 101
Facebook 101
 
¿Por qué las ventas deberían ser inbound?
¿Por qué las ventas deberían ser inbound?¿Por qué las ventas deberían ser inbound?
¿Por qué las ventas deberían ser inbound?
 
Hands on social media powerpoint facebook 101 for slideshare
Hands on social media powerpoint facebook 101 for slideshareHands on social media powerpoint facebook 101 for slideshare
Hands on social media powerpoint facebook 101 for slideshare
 
Liverpool HubSpot User Group - March 2017
Liverpool HubSpot User Group - March 2017Liverpool HubSpot User Group - March 2017
Liverpool HubSpot User Group - March 2017
 
The F-Commerce FAQ
The F-Commerce FAQThe F-Commerce FAQ
The F-Commerce FAQ
 
Facebook recommended creative 1 sheet
Facebook recommended creative 1 sheetFacebook recommended creative 1 sheet
Facebook recommended creative 1 sheet
 
2012 fMC Overview by Innobirs Media
2012 fMC Overview by Innobirs Media2012 fMC Overview by Innobirs Media
2012 fMC Overview by Innobirs Media
 
Branding in Social Media Era
Branding in Social Media EraBranding in Social Media Era
Branding in Social Media Era
 

Similaire à Facebook For Business HubSpot

Introduction to Real Estate Marketing in Facebook
Introduction to Real Estate Marketing in FacebookIntroduction to Real Estate Marketing in Facebook
Introduction to Real Estate Marketing in FacebookReggie Nicolay
 
Marketing In A Recession - HubSpot
Marketing In A Recession - HubSpotMarketing In A Recession - HubSpot
Marketing In A Recession - HubSpotHubSpot
 
Twitter For Marketing Webinar Slides
Twitter For Marketing Webinar SlidesTwitter For Marketing Webinar Slides
Twitter For Marketing Webinar SlidesAnabelle P
 
Twitter For Marketing Webinar Slides
Twitter For Marketing Webinar SlidesTwitter For Marketing Webinar Slides
Twitter For Marketing Webinar SlidesBritney Osbern
 
Inbound Marketing Volpe Hub Spot March 2009
Inbound Marketing Volpe Hub Spot March 2009Inbound Marketing Volpe Hub Spot March 2009
Inbound Marketing Volpe Hub Spot March 2009Pamela White
 
PRSA San Antonio Presentation
PRSA San Antonio PresentationPRSA San Antonio Presentation
PRSA San Antonio PresentationAlan Weinkrantz
 
Intro to Twitter for Business: Hubspot & Geek Girl Camp
Intro to Twitter for Business: Hubspot & Geek Girl CampIntro to Twitter for Business: Hubspot & Geek Girl Camp
Intro to Twitter for Business: Hubspot & Geek Girl CampHubSpot
 
Social Media / IABC San Antonio
Social Media / IABC San AntonioSocial Media / IABC San Antonio
Social Media / IABC San AntonioAlan Weinkrantz
 
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PRHow to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PRElizabeth Lupfer
 
Social Media Plan Of Action For Real Estate Brokers
Social Media Plan Of Action For Real Estate BrokersSocial Media Plan Of Action For Real Estate Brokers
Social Media Plan Of Action For Real Estate BrokersDoug Devitre
 
Twitter for Marketing and PR
Twitter for Marketing and PRTwitter for Marketing and PR
Twitter for Marketing and PRHubSpot
 
Optimizing Landing Pages for Lead Generation and Conversion Webinar Slides Hu...
Optimizing Landing Pages for Lead Generation and Conversion Webinar Slides Hu...Optimizing Landing Pages for Lead Generation and Conversion Webinar Slides Hu...
Optimizing Landing Pages for Lead Generation and Conversion Webinar Slides Hu...HubSpot
 
Create a revenue stream with eMarketing - NACCE Presentation 2009 by Brad Kle...
Create a revenue stream with eMarketing - NACCE Presentation 2009 by Brad Kle...Create a revenue stream with eMarketing - NACCE Presentation 2009 by Brad Kle...
Create a revenue stream with eMarketing - NACCE Presentation 2009 by Brad Kle...WorkSmart Integrated Marketing
 
Online advertising 101
Online advertising 101Online advertising 101
Online advertising 101Niall Flynn
 
Add More Buzz to Your Business with Social Media & Public Relations
Add More Buzz to Your Business with Social Media & Public RelationsAdd More Buzz to Your Business with Social Media & Public Relations
Add More Buzz to Your Business with Social Media & Public RelationsNatalie Alvanez
 
Online Marketing (Long)
Online Marketing (Long)Online Marketing (Long)
Online Marketing (Long)Brandon Eley
 
LinkedIn Leaderhsip Presentation
LinkedIn Leaderhsip PresentationLinkedIn Leaderhsip Presentation
LinkedIn Leaderhsip PresentationSteve Gasser
 
Social Media & Networking
Social Media & NetworkingSocial Media & Networking
Social Media & NetworkingNatasha Dunn
 

Similaire à Facebook For Business HubSpot (20)

Introduction to Real Estate Marketing in Facebook
Introduction to Real Estate Marketing in FacebookIntroduction to Real Estate Marketing in Facebook
Introduction to Real Estate Marketing in Facebook
 
Marketing In A Recession - HubSpot
Marketing In A Recession - HubSpotMarketing In A Recession - HubSpot
Marketing In A Recession - HubSpot
 
Twitter For Marketing Webinar Slides
Twitter For Marketing Webinar SlidesTwitter For Marketing Webinar Slides
Twitter For Marketing Webinar Slides
 
Twitter For Marketing Webinar Slides
Twitter For Marketing Webinar SlidesTwitter For Marketing Webinar Slides
Twitter For Marketing Webinar Slides
 
Inbound Marketing Volpe Hub Spot March 2009
Inbound Marketing Volpe Hub Spot March 2009Inbound Marketing Volpe Hub Spot March 2009
Inbound Marketing Volpe Hub Spot March 2009
 
PRSA San Antonio Presentation
PRSA San Antonio PresentationPRSA San Antonio Presentation
PRSA San Antonio Presentation
 
Intro to Twitter for Business: Hubspot & Geek Girl Camp
Intro to Twitter for Business: Hubspot & Geek Girl CampIntro to Twitter for Business: Hubspot & Geek Girl Camp
Intro to Twitter for Business: Hubspot & Geek Girl Camp
 
Social Media / IABC San Antonio
Social Media / IABC San AntonioSocial Media / IABC San Antonio
Social Media / IABC San Antonio
 
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PRHow to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
 
Social Media Plan Of Action For Real Estate Brokers
Social Media Plan Of Action For Real Estate BrokersSocial Media Plan Of Action For Real Estate Brokers
Social Media Plan Of Action For Real Estate Brokers
 
Twitter for Marketing and PR
Twitter for Marketing and PRTwitter for Marketing and PR
Twitter for Marketing and PR
 
Optimizing Landing Pages for Lead Generation and Conversion Webinar Slides Hu...
Optimizing Landing Pages for Lead Generation and Conversion Webinar Slides Hu...Optimizing Landing Pages for Lead Generation and Conversion Webinar Slides Hu...
Optimizing Landing Pages for Lead Generation and Conversion Webinar Slides Hu...
 
Create a revenue stream with eMarketing - NACCE Presentation 2009 by Brad Kle...
Create a revenue stream with eMarketing - NACCE Presentation 2009 by Brad Kle...Create a revenue stream with eMarketing - NACCE Presentation 2009 by Brad Kle...
Create a revenue stream with eMarketing - NACCE Presentation 2009 by Brad Kle...
 
Online advertising 101
Online advertising 101Online advertising 101
Online advertising 101
 
Add More Buzz to Your Business with Social Media & Public Relations
Add More Buzz to Your Business with Social Media & Public RelationsAdd More Buzz to Your Business with Social Media & Public Relations
Add More Buzz to Your Business with Social Media & Public Relations
 
Online Marketing (Long)
Online Marketing (Long)Online Marketing (Long)
Online Marketing (Long)
 
LinkedIn Leaderhsip Presentation
LinkedIn Leaderhsip PresentationLinkedIn Leaderhsip Presentation
LinkedIn Leaderhsip Presentation
 
Social Media Presentation1108
Social Media Presentation1108Social Media Presentation1108
Social Media Presentation1108
 
GET REAL
GET REALGET REAL
GET REAL
 
Social Media & Networking
Social Media & NetworkingSocial Media & Networking
Social Media & Networking
 

Plus de HubSpot

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleHubSpot
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About MarketingHubSpot
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)HubSpot
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingHubSpot
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessHubSpot
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to KnowHubSpot
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. HubSpot
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonHubSpot
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?HubSpot
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoHubSpot
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call QuestionsHubSpot
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHubSpot
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpotHubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
 

Plus de HubSpot (20)

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posible
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About Marketing
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is Booming
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one.
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-Thon
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot Tokyo
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call Questions
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's Buyer
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your Business
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
 

Dernier

Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 

Dernier (20)

Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 

Facebook For Business HubSpot

  • 1. How to Use Facebook for Business Mike Volpe Ellie Mirman VP Inbound Marketing Inbound Marketing Manager HubSpot HubSpot Twitter: @mvolpe Twitter: @ellieeille
  • 2. How to Participate on Twitter Step One 1. Login to your Twitter account g y 2. Comment and ask questions  including the hashtag “#hubspot”
  • 3. How to Participate on Twitter Step Two 1. Go to http://search.twitter.com 2. Search for “#hubspot”
  • 4. Agenda • What is Facebook & Why is it  Important? • How to Get Started • How to Create Your Business Page • 5 Tips for Promoting Your Business • What to Measure & How
  • 5. Outbound Marketing 800-555-1234 Annoying Salesperson
  • 6. Inbound Marketing Blog g SEO Social Media
  • 7. Rethinking Marketing Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Public Relations Interruption Permission
  • 9. Why You Should Care • Over 120 million active users • Addi 250 000 Adding 250,000 new users each day since Jan 07 hd i J 07 • 4th most trafficked website • Most trafficked social media site • Top Social Search Engine p g • More than 55,000 networks • More than half are outside of college & fastest  More than half are outside of college & fastest growing demographic is 25 years or older
  • 10. “I’m 48. I don t understand I m 48 don’t this Social Media stuff.” • Similar to a business Similar to a business  cocktail reception • Without constraints  of time or space of time or space
  • 11. Business Cocktail Party Advice • M t Meet people and start conversations l d t t ti • Answer questions – help others • Ask questions – trust others’ advice
  • 12. Social Media = Cocktail Party • Become a real member of the community Become a real member of the community • Add al e to the comm nit Add value to the community • Ask and answer questions • More effective than live cocktail parties • No boundaries of time or space • Other people can listen in easily
  • 13. Agenda • What is Facebook & Why is it  Important? • How to Get Started • How to Create Your Business Page • 5 Tips for Promoting Your Business • What to Measure & How
  • 14. How to Get Started
  • 15. Business vs. Personal Accounts • Business accounts are  limited to managing  y your Business Page  g and Advertising • Add personality and Add personality and  humanize your brand
  • 16. Build Your Personal Profile • Photo • Work / edu info • Networks • Interests,  photos, etc. • Applications
  • 18. Personal Profile – What Not To Do Profiles are for people, not companies.
  • 19. Connect with Friends • Friends need to be  requested and  t d d mutually accepted • Friend Finder • Search – Classmates,  Coworkers, Names
  • 20. Agenda • What is Facebook & Why is it  Important? • How to Get Started • How to Create Your Business Page • 5 Tips for Promoting Your Business • What to Measure & How
  • 21. Create a Business Page http://www.facebook.com/pages/create.php Note: You must be logged in to create a Page. Note You must be logged in to create a Page
  • 22. Build Your Business Page Company ABC Company ABC
  • 25. Agenda • What is Facebook & Why is it  Important? • How to Get Started • How to Create Your Business Page • 5 Tips for Promoting Your Business • What to Measure & How
  • 26. Tip #1: Create an Engaging Page • Events • Videos • Discussions iscussions • Photos • Blog Articles Blog Articles
  • 27. Tip #2: Leverage the Viral Nature of p g Facebook – News Feed • News Feed shows News Feed shows  updates on your and  your friends’ activity • First thing you see when  you log in • Your updates show on Your updates show on  your profile “Wall” • Allow users to engage  with you – each activity  is shared with their  network
  • 28. Tip #3: Draw on Your Network • Email your opt‐in mailing list • Include link in your email signature • Blog about your Facebook Page Blog about your Facebook Page • P t li k b d Post a link or badge on your website or blog b it bl
  • 29. Tip #4: Optimize for Search • Facebook Search • Public Search • Based on # Fans • Check your settings
  • 30. Tip #5: Advertise on Facebook http://www.facebook.com/advertising/ // / / Note: You must be logged in to create an ad
  • 31. What Do You Want to Advertise? • Advertise a website or something on Facebook  (Page, Group, or Event you manage) (Page Group or Event you manage)
  • 33. Target Your Audience • Target by Location, Gender, Age, Keywords, etc. Count updates automatically
  • 34. Set Your Budget • Choose Pay Per Click or Pay Per View • Cli k Th Click Through Rate on Facebook is LOW! Go PPC hR t F b k i LOW! G PPC
  • 35. Agenda • What is Facebook & Why is it  Important? • How to Get Started • How to Create Your Business Page • 5 Tips for Promoting Your Business • What to Measure & How
  • 37. Facebook Ad CTR, Traffic, Cost
  • 38. Organic Traffic & Ad Traffic
  • 39. Traffic, Leads, Customers 350 30 300 25 2 250 20 200 Traffic 15 150 Leads Customers C 10 100 50 5 0 0 January February March
  • 40. Thank You! Learn more about HubSpot:  http://www.hubspot.com/demo p // p / Become a Fan: http://facebook.hubspot.com Join Marketers: http://facebook.promarketers.com Mike Volpe Ellie Mirman VP Inbound Marketing Inbound Marketing Manager Twitter: @mvolpe Twitter: @ellieeille
  • 42. Inbound Marketing System Content SEO Management Blogs Landing Social Pages Media Lead Intelligence CRM
  • 43. Getting Found: On-Page SEO Keyword Grader • Determine what keywords to optimize  your pages around based on  relevance, search volume, and how  difficult it will be to rank on the first  page of Google page of Google • Identify critical long tail words (high  conversion rates, low competition) • Monitor your rank against competitors  for each keyword/phrase • Determine the specific page on your  site that is ranking for each  keyword(phrase) and how to make  further improvements
  • 44. Getting Found: Off-Page SEO Link Grader • Identify opportunities to  generate more return from your  existing links • Monitor your live inbound links  and which inbound links are  producing the most value for you • Aggregate your competitors  inbound links to discover new  link building opportunities that  you have not taken advantage of h tt k d t f
  • 45. Getting Found: SEO for Your Whole Site Page Grader • Analyze each page of your site to see which produce the most value for you (traffic, leads, ranked k k d keywords, li k ) d links) • Automatically recommend improvements to optimize each page of your site f it
  • 46. Getting Found: Blogosphere Blogging • Enable easy, natural process to  consistently update content on your  site, achieve more frequent search  engine crawls, and improve  authority h • Develop an audience of email and  RSS subscribers • Attract more inbound links (“link Attract more inbound links ( link  bait”) • Write keyword rich content to  attract more high conversion rate  traffic
  • 48. Lead Intelligence • Track the full path of all of your  leads through your web site • Automatically develop more  intelligence around each lead  intelligence around each lead (number of visits, time on site,  pages visited, comments written  on blog, documents downloaded,  information submitted via web  i f i b i d i b forms created) • Increase close rate through  improved lead quality improved lead quality
  • 49. Making Better Marketing Decisions Analytics • Integrated reports in HubSpot  software allow you to understand  the effects of all your marketing  activities so you can optimize your  efforts and allocate your time and  money towards the programs that  generate the most leads and sales  generate the most leads and sales for your business
  • 50. Actionable Marketing Insights HubFeed • HubFeed “watches” your Internet  marketing efforts and delivers  highlights and actionable insights  based on your data b d d
  • 51. HubSpot Methodology and Consulting • Our Internet Marketing Consultants  are experienced in all aspects of online  marketing and specifically trained on  p p HubSpot's products and  methodologies • Consulting sessions focus on these  topics based on the specific needs of  topics based on the specific needs of the client
  • 52. HubSpot Training Materials and Resources
  • 53. Thank You! Learn more about HubSpot:  http://www.hubspot.com/demo p // p / Become a Fan: http://facebook.hubspot.com Join Marketers: http://facebook.promarketers.com Mike Volpe Ellie Mirman VP Inbound Marketing Inbound Marketing Manager Twitter: @mvolpe Twitter: @ellieeille
  • 54. Additional Blog Articles • http://blog.hubspot.com/blog/tabid/6307/bid/27 78/Now‐Any‐Business‐Can‐Tap‐53‐Million‐ Facebook‐Users‐For‐Free.aspx • http //blo h bspot com/blo /tabid/6307/bid/43 http://blog.hubspot.com/blog/tabid/6307/bid/43 85/How‐to‐Use‐Facebook‐to‐Get‐a‐99‐Discount‐ on‐Traditional‐B‐to‐B‐Advertising.aspx on Traditional B to B Advertising aspx • http://blog.hubspot.com/blog/tabid/6307/bid/42 48/Social‐Networks‐Business‐or‐Pleasure.aspx /