View the on-demand workshop of H

1. Monthly active users on
Facebook now total 901
million.
SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N

2. 1 in 7.7 people in
the world have a Facebook
account.
SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N

3. Monthly mobile users now total
488 million.
SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N

4. 300 million photos are
uploaded to the site each day.
SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N

5. 83 million monthly
active users accessed
Facebook solely from mobile in
March 2012.
SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N

6. Facebook hosts 42
million “Pages” with 10 or
more likes.
SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N

7. WELCOME!
#FB4BIZ
CHRIS LUO REBECCA CORLISS
Head of Global SMB Marketing,
Inbound Marketing Manager,
Facebook
HubSpot

8. Facebook’s
to Business
1 2 SUCCESS
3 4 WORKSHOP
steps

9. Facebook’s
Everything on
Facebook Starts Connect to New Fans
with Your Page 1 2 with Facebook Ads
3 4 Influence the
Engage Your Friends of
Fans with
Quality
Content
steps Your Fans

10. YOUR
PAGE 1
THE
WORLD

11. ADS PAGES
ACQUIRE FANS
2
INTERACT WITH FANS

12. Facebook’s
1 2
3 4
Engage Your
Fans with
Quality
Content
steps

13. #FB4BIZ

15. 1 3 5 7 9 Engage Your
Fans with
2 4 6 8 10 Quality Content
TIPS
#FB4BIZ

16. 1
POST REGULARLY
#FB4BIZ

18. 2
BE SUCCINCT
#FB4BIZ

20. 3
POST AT THE
OPTIMAL TIME
#FB4BIZ

22. 4
RESPOND TO
COMMENTS AND
MESSAGES
#FB4BIZ

24. 5
ASK QUESTIONS
#FB4BIZ

26. 6
POST PHOTOS /
VIDEOS
#FB4BIZ

28. 7
GIVE FANS
EXCLUSIVE ACCESS
TO CONTENT
#FB4BIZ

30. WEBSITE LANDING PAGE
LEAD CAPTURE FORM
2
3
4
1
FACEBOOK POST
METRICS

31. FACEBOOK LEAD GENERATION

32. 8
USE PAGE
POST ADS
#FB4BIZ

33. HubSpot HubSpot
Want to track how many customer Inbound marketing costs 61% less
you attract from social media? Sign per lead than traditional marketing.
up for a free 30-day HubSpot trial… Find out more amazing marketing
stats…
HubSpot HubSpot
Want to excel at Facebook Attend HubSpot’s Inbound
marketing? Check out HubSpot's Conference. Check out all the details
free ebook “How to use Facebook for on speakers, content and parties.
Business.” https:…

34. 9
USE PROMOTED
POSTS
#FB4BIZ

35. Only 16% of Facebook users see the updates you post on your business
page. Learn how to boost the distribution of your posts in this free
webinar with Facebook's Chris Luo and HubSpot's Rebecca Corliss!
http://www.hubspot.com/four-steps-to-achieving-business-
success-with-facebook/
http://www.hubspot.com/four-steps-to-achieving-business-success-with-
facebook/

36. Only 16% of Facebook users see the updates you post on your business
page. Learn how to boost the distribution of your posts in this free webinar
with Facebook's Chris Luo and HubSpot's Rebecca Corliss!

37. Only 16% of Facebook users see the updates you post on your
business page. Learn how to boost the distribution of your posts in
this free webinar with Facebook's Chris Luo and HubSpot's Rebecca
Corliss!

38. 10
REVIEW YOUR
PAGE INSIGHT
#FB4BIZ

41. Need help on your first campaign?
Sign up for the Start to
Success Program:
1-800-669-9600
*Requires minimum daily spend of $50 for the first 30 days #FB4BIZ

42. THANK
YOU!
CHRIS LUO
Head of Global SMB Marketing
Facebook
REBECCA CORLISS
Inbound Marketing Manager,
HubSpot #FB4BIZ

43. Search Engine
Optimization
Blogging &
Social Media
Lead Generation
All-in-One Lead
Marketing Software Management
Email &
Automation
Marketing
Analytics

44. 3 2000 7 50+ 6 15 0
inbound inspiring small reasons
days learning breakout group not to
marketing sessions keynotes
professionals tracks workshops GO!
REGISTER TODAY!
http://inbound2012.eventbrite.com/
www.InboundConference.com