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Getting More Out of PPC How to Get the Most Out of Pay Per Click

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Getting More Out of PPC

1.
1 Click Through Rate (CTR)
• Your Ads

2. Conversion Rate
• Your Landing Page

3. Interactions among keywords, ads and
3It ti k d d d
landing pages

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Getting More Out of PPC 1. 1 Click Through Rate (CTR) • Your Ads 2. Conversion Rate • Your Landing Page 3. Interactions among keywords, ads and 3It ti k d d d landing pages

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