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Everything Works Together • Small, How to Get the Most Out of Pay Per Click

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Everything Works Together
• Small, focused groups of words
• More phrases than single words
• Use negative words (e.g., “- free”)
•CConsider using Ph
id i Phrase M t h or E
Match Exact M t h
t Match
• Focused, specific ads that fit with keywords
• Test dynamic keyword insertion
• Focused, specific landing pages that fit with
ads

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Everything Works Together • Small, focused groups of words • More phrases than single words • Use negative words (e.g., “- free”) •CConsider using Ph id i Phrase M t h or E Match Exact M t h t Match • Focused, specific ads that fit with keywords • Test dynamic keyword insertion • Focused, specific landing pages that fit with ads

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