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Break It Down & Get How to Get the Most Out of Pay Per Click

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Break It Down & Get Specific
• Low ROI
• Bid on a few very high volume words using
generic ads and send traffic to your homepage

• High ROI
• More Ad Groups
• More keywords, but broken into lots of small
groups of keywords
• More targeted ads, with offer and language
• More landing pages, targeted toward the
keywords, ads and offer
k d d d ff

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Break It Down & Get Specific • Low ROI • Bid on a few very high volume words using generic ads and send traffic to your homepage • High ROI • More Ad Groups • More keywords, but broken into lots of small groups of keywords • More targeted ads, with offer and language • More landing pages, targeted toward the keywords, ads and offer k d d d ff

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