Here at HubSpot, we've written our fair share of ebooks. Now. we're passing our secrets on to you. We'll cover everything you need to know, from content and concept to design and promotion.

1. From Content and Concept to
Design and Promotion
How To Write
An Ebook

2. Organize the TeamStep 1

3. There are two main jobs:

4. Someone who creates the e-book.

5. Someone who promotes the e-book.

6. (This could be the same person, or
totally separate teams. Just make
sure expectations are clear!)

7. Pick a TopicStep 2

8. Great topics can be found at the intersection of
your expertise
&
your audience’s core needs and interests.

9. This is
where
the
magic
happens
Stuff you know
Stuff your audience
wants to know

10. Three ideas
to get you started

11. Best practices for your industry
1

12. Learn from the best:
experts share insights2

13. An introduction to your industry
3

14. Do your researchStep 3

15. Now it’s
time to
channel
your inner
journalist.
Find data to back up
your claims.
Seek out varying
viewpoints.
See if other brands have
written on the subject.

16. Write it!Step 4

17. You know what to do here.
Create an outline, then write the thing.
You’ve got this.
“The usefulness of your ebook is
based largely on its structure
and readability.”

18. DesignStep 5

19. Start with the cover. This gives
you the opportunity to set a
motif for the entire book.

20. ● Set up your document size & color scheme.
● Set your layout.
● Design.
● Save & Export!
Make it pretty

21. Promoting
& Tracking
Step 6

22. YOU’RE ALMOST DONE.

23. Now… it’s time to:
● Promote on social media
● Create a campaign in Hubspot
● Create a landing page & thank you page
● Watch your analytics

24. Want to know more?

25. Download the
full ebook now.