Inbound Marketing - SMEI Social Media Roadshow Feb 2009
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Social Media Roadshow presentation on Inbound Marketing from Boston - Feb 2009.
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Inbound Marketing - SMEI Social Media Roadshow Feb 2009
- 1. Inbound Marketing 101 Mike Volpe VP Marketing HubSpot Twitter: @mvolpe SMEI |Social Media Roadshow | Feb 2009
- 3. Outbound Marketing 800-555-1234 Annoying Salesperson
- 4. Inbound Marketing Blog SEO Social Media
- 8. Where do you get your news?
- 12. Tip #2 – SEO 7,900,000,000 (3,000+ per second)
- 17. Tip #3 – Social Media
- 20. Build Network - Keyword Search
- 21. Build Network - Engage Famous People 2,700 followers 1,200 followers
- 24. Using Twitter for PR Elapsed Time: 50 Minutes I will call you right now Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet 408 555-1234? I spoke about our use of social media for biz on 2 panels - http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9
- 25. Tip #4 – Measurement / Case Studies
- 27. Blog Subscribers & Visitors
- 28. SEO Ranks
- 29. Facebook Fans & Activity
- 30. Traffic, Leads and Customers Visitors from Blogging Visitors Leads Customers SEO 5,289 754 12 Blogging 834 72 3 Social Media 511 28 1
- 37. Thank You! Mike Volpe VP Marketing HubSpot Liked this presentation? Send me a testimonial: [email_address] or LinkedIn or Facebook