This document provides an overview of using social media for business purposes. It discusses the major platforms of Twitter, Facebook, and LinkedIn. For each platform, it describes why businesses should use it and how to set up business profiles and pages, build networks, and share relevant content over time. The key takeaways are to be helpful, build credibility and trust online over time, and measure what social media strategies are most effective for each business.
Introducing the Analogic framework for business planning applications
Social Media for Business Guide
1. Social Media for Business The nitty-gritty, down and dirty guide to getting it done right Beth Dunn Community Manager HubSpot Twitter: @bethdunn
2. Agenda What is social media? Twitter Facebook LinkedIn Plan your next moves
3. What is Social Media? ...a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions. Groundswell by Josh Bernoff and Charlene Li
4. Why You Should Care Over 300 mil. active users 600,000 new users every day 2nd most trafficked website Two-thirds outside college Fastest growing demographic is those 45 years +
53. What Should I Post? Types of Content Questions or announcements Video interviews Blog posts (your own & other relevant articles) & Landing pages for education-based offers (webinars, ebooks, etc.) Make sure it’s visible to everyone
93. Blogs on Twitter Marketing Blog.HubSpot.com OneForty.com/blog Mashable.com
94. The Science of Timing Webinar Dan Zarrella AKA “The Social Media Scientist” Free, Live Webinar March 29 at 1:00 pm www.hubspot.com/the-science-of-timing
Facebook is a social utility for connecting people with those around them – friends, family, coworkers, or simply others with similar interests. Facebook started in 2004 as a closed community for college students (requiring users to sign up with a valid university email address) but has since expanded beyond that to high schools, corporations, regional networks, or any user across the world. Facebook allows users to connect and share in a variety of ways…
http://www.facebook.com/facebook?ref=pf#/press/info.php?statisticsUp 25 mill users from Jan. to Feb. 2009http://www.insidefacebook.com/2009/02/14/facebook-surpasses-175-million-users-continuing-to-grow-by-600k-usersday/
http://www.facebook.com/facebook?ref=pf#/press/info.php?statisticsUp 25 mill users from Jan. to Feb. 2009http://www.insidefacebook.com/2009/02/14/facebook-surpasses-175-million-users-continuing-to-grow-by-600k-usersday/
First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
Add basic info – photo, work/edu info, networks (all sorts of things that help people who know you, find you)Pimp out your profile with photos, update your status, and browse through facebook’s hundreds of third party applications (there are tons of business, food, music, travel apps…)Worried about showing private data? Firstly, don’t put super private data, but also you can set privacy settings – what’s shown in search, what’s shown to particular people, etc…. Go to Settings -> Privacy Settings
Add basic info – photo, work/edu info, networks (all sorts of things that help people who know you, find you)Pimp out your profile with photos, update your status, and browse through facebook’s hundreds of third party applications (there are tons of business, food, music, travel apps…)Worried about showing private data? Firstly, don’t put super private data, but also you can set privacy settings – what’s shown in search, what’s shown to particular people, etc…. Go to Settings -> Privacy Settings
Add basic info – photo, work/edu info, networks (all sorts of things that help people who know you, find you)Pimp out your profile with photos, update your status, and browse through facebook’s hundreds of third party applications (there are tons of business, food, music, travel apps…)Worried about showing private data? Firstly, don’t put super private data, but also you can set privacy settings – what’s shown in search, what’s shown to particular people, etc…. Go to Settings -> Privacy Settings
Analysis of data from over 2,600 HubSpot customers shows that the average B2C business using Facebook has more Likes (has greater reach/following) than the average B2B business.Average Facebook page (any category) = 624
And Facebook’s other resources available via their Help section
First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.