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Measuring Social Media ROI
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Brian Halligan's slides for Social Media Breakfast 10 on 11/12/08.
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Measuring Social Media ROI
1.
Social Media ROI Twitter.com/bhalligan
2.
Marketers Doing Marketing
3.
People Blocking Marketing Can
Spam Act Signed into Law
4.
People Don’t Need
Marketing
5.
Tangible ROI --
Trending
6.
Tangible ROI Tracking
Distribution of October Referrals to HubSpot.com
7.
Tangible ROI Tracking
Visitors Prospects Leads Opps Cust
8.
Intangible ROI –
“Reach” 7,000 Blog Subscribers 90,000 Opt-In Emails 500,000 Reports Top 100 100,000 Reports Marketing Blog 1,500 Members ProMarketers 13,000 Members ProMarketers 11,000 Followers @Grader 30,000 Reports 1,200 Followers @HubSpot
9.
Intangible ROI –
“Brand” Brand Mentions Meme Mentions (i.e HubSpot) (i.e. Inbound Marketing)
10.
Intangible ROI –
Engagement 30 sources / 4 people Fast conversations Prior To “Sales” call
11.
12.
Thank you………………..twitter.com/bhalligan
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