Jammin' With You, a music school serving the Boston area, grew its customer base 400% with HubSpot.

1. Jammin’ With You !
Customer Case Study!

2. Jammin’ With You !
KEY
RESULTS:
•
Grew
Customer
Base
by
400%
•
Nearly
Tripled
Number
of
Teachers
•
Reduced
Spending
on
PPC
ABOUT:
Jammin’
With
You
provides
in-­‐home
music
lessons
in
Boston
and
the
Metro
West
area.
Josh
Shriber,
the
school’s
founder
and
director,
explains
how
he
used
HubSpot
to
grow
his
customer
base
by
400%
in
just
a
year.

3. Jammin’ With You !
Challenge:
Website Did Not Generate Leads
Before HubSpot, Jammin’ With You relied on word-of-mouth for new clients and was
not able to generate leads through its website. “We had a website that was basically
a commercial,” Josh said. The only way people could express interest in the service
was by email or phone. “And that didn’t happen very often,” Josh added.

4. Jammin’ With You !
Solution:
HubSpot’s CMS with
Easy-to-Optimize Landing Pages
HubSpot’s easy-to-use CMS helped transform Jammin’ With You's website into a lead
generation machine.
First, Josh is empowered to make instant changes, aligned with inbound marketing best
practices. “I have to do a little bit of everything at the company,” he said. “So being able
to go on and just change the time on the website, or put up a new picture, or put up a
quick news blog, or announce something to our parents—that has been huge.”
Second, HubSpot’s Landing Pages provide Josh with easily customizable forms to collect
leads. “Everyone has been coming to the site and signing up, and classes are starting to
fill up,” he said. Josh has created over 50 forms for different events as well as one for
each of his music teachers.

5. Jammin’ With You !
Solution:
HubSpot’s CMS with
Easy-to-Optimize Blog Posts
Third, HubSpot’s blogging platform has improved organic traffic for Jammin’ With
You with less effort. As Josh said, “You can write a couple of paragraphs, and
HubSpot takes care of the rest.” The Blog Optimizer guides you in writing well-
optimized blogs by indicating the need for more keywords, better meta tags and
other SEO tips.

6. Jammin’ With You !
Results:
Rapid Customer & Employee Growth
“HubSpot has made a world of difference,” said Josh. In one year, his site has
attracted hundreds of customers—from 100 when Jammin’ With You first started
with HubSpot to about 500 customers now.
The music school has grown its number of teachers from 10 to 26, and soon to be
30. It also expanded into a performance and program space, something Josh
thought of as “a pipe dream that was years off in the future.” Now, he and his team
are already running programs and performances in their dream space.

7. Jammin’ With You !
Results:
Lead Generation Growth while Saving on PPC
With HubSpot’s help, Josh is also spending a lot less money on marketing channels
that were less effective. PPC, the channel Josh relied on most in the past, is no
longer a priority and spending for it has tremendously decreased. Instead, Josh has
focused on organic search. Jammin’ With You grew organic traffic 10x in less than a
year, from 60 visits in September 2009 to over 600 visits in June 2010.

8. More about Jammin’ With You:!
www.JamminWithYou.com!
Sign up for a HubSpot demo:!
www.HubSpot.com/demo!