Could your content calendar use a little extra ... oomf? At HubSpot, we're constantly oiling our content engine by repurposing social media content to make marketing assets faster than it takes to write this landing page. Ideas can flow like water if you have the right mindset to repurpose, reuse, and recycle your social content and promote it to the right channels. Learn how to reurpose social content in this live webinar with Likeable Local's Dave Kerpen and HubSpot's Rebeca Corliss. In this on-demand webinar you'll learn how to: Repurpose a great blog post into: a series of social posts, webinar, ebook, and SlideShare Turn a webinar into an ebook and social media campaign Find & repurpose "gems" on Social Media to make an ebook Much, much more about saving time while generating leads and repurposing content Original recording of HubSpot and Likeable Local webinar is here: http://offers.hubspot.com/how-to-repurpose-social-content

1. How To Repurpose
Content To Save Time &
Maximize Leads
#RecycleYourMarketing

2. Housekeeping
• This webinar is being recorded and will be sent via email
with the slides within 24 hours
• Stick around for a 25% discount code to attend INBOUND
2015
• Use #RecycleYourMarketing during the webinar on Twitter
to ask questions for Q&A or the question panel
• Top tweeter using #RecycleYourMarketing will get a free
signed copy of Likeable Social Media + one free year of
Likeable’s VIP Plan
#RecycleYourMarketing
Housekeeping

3. Speakers
Rebecca Corliss
Director of Marketing, HubSpot
#RecycleYourMarketing
Dave Kerpen
CEO & Founder, Likeable Local

4. Agenda
• The story of repurposing: why we do it
• Why repurpose? 4 reasons
• How HubSpot repurposes content
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5. The core of INBOUND is content
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6. Head count isn’t the answer
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7. Content Count > Head Count
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8. A Tale Of Repurposing
Content…
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9. Why Repeat, Recycle, & Repurpose?
#RecycleYourMarketing
1. Save Time
3. Provide Lasting Value
2. Reach a Wider Audience
4. Give Great Content The
Attention It Deserves

10. 1. Save Time
(And Solve For The Content Creation Challenge)
69% of content marketers feel a
lack of time is their greatest
challenge. (Source: CMI)
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11. The Content Creation Challenge
Ongoing new content creation on numerous channels is nearly impossible!
• 68% of marketers say
consistently producing
content is a challenge.
• Only 32% of marketers say
they are effectively executing
enough content. (Source:
Aberdeen)
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12. Your Time Saving Secret Weapon…
Repeat Great Content
•There’s no reason to re-invent the wheel.
•The chance of a follower seeing your post is slim.
•Use TurboPost by Likeable to help.
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13. “It’s your responsibility to
share and re-share great
content.”
-Dave Kerpen
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14. Repeating Works
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15. 2. Reach A Wider Audience
By Repurposing Content On Other Channels
“Without promotion, something terrible
happens... nothing!”
- P. T. Barnum
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16. There are SO many different, and effective channels to share content & reach
your audience….
A Varied Content Strategy Is Important
• 49% of small businesses believe Slideshare is highly effective
for content promotion. (Source: CMI)
• Brands that create 15 blog posts per month average 1,200
new leads per month. (Source: HubSpot)
• The average B2B marketer engages in content promotion on
6 social media platforms.
(Source: CMI)
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17. More Channels = More Reach
Facebook fans!
LinkedIn fans!
Twitter fans!
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18. Reworking & Repurposing Works
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19. 3. Provide Lasting Value
• Value is in the eye of the beholder.
• The more ways available to consume content, the more
value you can provide to more people.
• People consume content on different devices.
• Similar content is interesting packaged in different
ways.
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Source:
comScore

20. Consider Your Audience: Generation
*Source: Moz
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21. Content Consumption
Think about how your audience prefers to consume their
content!
Ebook Webinar
OR
Visual Vs. Audio
Passive Vs. Interactive
Download Vs. Stream
#RecycleYourMarketing

22. Ebook Article
OR
Long Vs. Short
Dense Vs. Simple
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23. 1 Great Content Idea Can = 5+ Content Pieces
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4. Give Content The Attention It Deserves

24. Tips for Successful Repurposing
• Give a nod to related content.
• Use content “shelf life” to your
advantage.
• Know your audience.
• Always deliver additional value.
• Highlight different angles of the
same topic.
#RecycleYourMarketing

25. Use One Platform to Promote Another
From a blog post
To an eBook!
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26. Deliver Additional Value
• Evaluate whether or not information has changed or if
you’ve learned more information about the topic.
• Share similar content in a new light.
• Add promotions or downloadable material.
• 5 blog posts that are interviews with different
experts  1 blog post
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27. Consider the Buyers Journey
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28. How HubSpot Repurposes Content

29. Existing Tweets/Twitter Accounts Blog Posts

30. Existing Ebooks  “Kits”
Turn your ebooks
into a kit

31. Webinar/Ebook  Twitter Chats

32. Podcast  Ebook  Blog Posts  SlideShare

33. Data  SlideShare  CTA
Turn your data into a series
of blog posts!

34. Blog Posts  Ebook  SlideShare

35. Key Takeaways + Best
Practices
• Use high performing pieces of content and repurpose
by highlighting different angles of the same topic
• Always deliver additional value
• Know your audience: keep the buyer’s journey in
mind!

36. 25% DISCOUNT CODE FOR WEBINAR
ATTENDEES, EXPIRES AUGUST 31:
LIKEABLE15

37. Q&A
#RecycleYourMarketing
Rebecca Corliss
@repcor
Dave Kerpen
@davekerpen

38. Likeable Hub
● Share 1000s of content ideas
● TurboPost ™ Facebook Ad Tech
& Tweet + LinkedIn Post
Repeating
● Likeable Hub Websites
● Social Listening
+ More!
-Try Likeable Hub VIP for Free @ LikeableHub.com
-Free Month of Likeable Hub Expert or $200 off Likeable Hub
Pro before August 31st!
→ Visit LikeableDemo.com or call 212-359-4355 & mention
#RecyleYourMarketing

39. GRAND PRIZE!
+ 1 Year of Likeable Hub
VIP ($240 Value!)
#RecycleYourMarketing