Mike Volpe, CMO of HubSpot, provides tips on optimizing a website through inbound marketing strategies focused on content, search, social media, and mobile. He emphasizes creating and publishing valuable, shareable content across different formats to attract organic traffic and build authority. For search optimization, he recommends prioritizing keywords customers use and focusing on great content over technical tweaks. For social media, content is key to becoming interesting and getting shared. And mobile optimization is increasingly important as people rely on smartphones as their primary tools.
31. Tips for Search
1 Use keywords your
buyers use
2 Focus on great content more
than technical tweaks
3 Train all content creators
on SEO basics
4 Help Me Help You
38. Tips for Social
1 Build reach using all
your assets
2 Content is what makes you
interesting in social media
3 Make it easy for users to
share your content
4 Push the limits to get
remarkable content
44. Tips for Mobile
1 Avoid images, tables,
columns
2 Formatted text is your friend
3 Use text (not images) for
links
4
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