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1  sur  30
What is HubSpot?

Community/Content Site
   for Marketers         45%


  Marketing Agency       31%

  Marketing Software
      Company            24%
                               1
Search Engine
                     Optimization


                     Blogging &
                     Social Media


                     Lead
                     Generation


                     Lead
All-in-One           Management
Marketing Software
                     Email &
                     Automation

                     Marketing
                     Analytics



                                     2
ALL-IN-                           SEO


   1    ONE
    HubSpot simplifies your
      marketing by pulling
    together many different
    marketing tools into one.
                                               Text
                                                 Marketing
                                               goes
                                                 Automation
                                               here


                                                         Text
                                      Social          Marketing
Content                               Media             goes
                                                      Analytics
Creation                                                here

                                 Email &
                                            Text
           Landin                           goes
                                  Lead
             g
           Pages
                                Nurturing   here
INTEGRAT
                                                       The fact that HubSpot is
                                                      ED makes your
                                                        all-in-one
                                                       marketing easier. The
                                                       fact that it’s integrated,
                                                       makes it more effective.




                            Multi-channel analytics
                            Closed loop reporting
                           SEO driven content tools
                                 Mobile-friendly
                           Multi-channel automation

Image source: Eric Skiff
The Content We Produce

 • Blog
 • Free Tools
 • Podcast
 • Videos
 • Photos
 • Presentations
 • eBooks
 • Webinars
Attracts Prospects to Us
Converts Visitors to Leads
Helps Turn Leads into Customers

                                     5961

                                3855

                       1150
               317
         48
  3


 2006   2007    2008     2009     2010   2011
And Creates Referrals for Agencies
I’m Peter Caputa
                           Nice to meet
                               you!




                                  Peter Caputa IV
I help marketing      Director, Sales & Marketing
                   Marketing Agency Partnerships
 agencies grow!       www.hubspot.com/partners
                                      @pc4media
What’s this
Inbound
Marketing
Thing?
Why Marketing Agencies Should Partner with HubSpot
For decades, marketing focused
on pushing messages out.
86%
 skip TV ads




 44%
 of direct mail is
  never opened




  91%
 unsubscribe



200m
Say DO NOT CALL




                     14
Draw people in at
all stages of the
sales and
marketing
process.

             “Here’s some exceptional
              content, useful data &/or
             awesome service. Enjoy.”
Renting an
Audience…
...vs Building Assets
How

Inbound
Marketing
WORKS.
1   Get Found




                   ( INBOUND )
                   MARKETING



                                 2   Convert


     3   Analyze
But, How Do
Marketing
Agencies
Leverage
this ‘inbound marketing’ thing?
A Proven Process That Produces Business
Outcomes for Clients

                              Visitors



                              Leads



                              Sales
Expand Service Offerings

                           Get Found
                             SEO
                             Blogging
                             Social Media
                             PPC
                           Convert to Leads
                             Lead Generation
                             Landing Page Creation
                           Convert to Customers
                             Email Marketing
                             Marketing Automation
                             Sales & Marketing Alignment
                             CRM Integration
                           Analyze to Improve
Enhance Employee Training
Deliver Value Deeper in the Funnel and
Higher in the Organization
      VISITS


     PROSPECTS


         LEADS

            WO.
           LEADS

               OPPS

                CUST
Shorten Sales Cycles
Secure Longer & Larger Retainers
Increase Efficiency of Services Delivery
Improve Internal & External Collaboration
Improve Ease and Comprehensiveness of
Client Reporting
All-in-One                        Explore a
Marketing Software
                                  Partnership:
                                  http://www.hubspot.com/part
                                  ners/free-strategic-agency-
                                  consultation/


           Peter Caputa IV
           Twitter.com/pc4media
           pcaputa@HubSpot.com
           www.HubSpot.com/
           Partners
                                                            30

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Why Marketing Agencies Should Partner with HubSpot

Notes de l'éditeur

  1. We polled our audience. They are confused about what we do.
  2. HubSpot is a marketing software company.
  3. It’s an all in one solution.
  4. The out of the box integration in the software enables efficiency and effectiveness gains.
  5. People mistake us for a content/community site because we publish a lot of content. Our blog reaches 65k subscribers and our webinars and ebooks typically get 10s of thousands of downloads/registrants.
  6. This helps us attracts loads of visitors/prospects…
  7. Source: http://www.structuremarketing.com
  8. Source: http://www.structuremarketing.com