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13 words
that can transform you into
A SUPER SELLER
Superheroes have many powers ...
Super
Strength
Flying
Invisibility
It seems like superheroes
can do it all.
While salespeople might not
have super strength, can’t fly
and aren’t invisible …
They do have a unique power …
A power that closes more deals.
A power that gains prospect’s trust.
That power is…
WORDS
Harness your
power and
use these 13
words to
transform
into a
SUPER
SELLER.
Want insight into
the best times to
use these words
in your emails?
The 2015
Email Opens Report
tells all.
GET A FREE COPY...
You1
In sales it is all about prospects.
Make them feel special by using
the word “you” early and often.
Pro benchmark: Drop “you” once
every minute.
In sales it is all about prospects.
Make them feel special by using
the word ...
Value2
“Customers don’t care about
features and benefits, they only
care about about value and
achieving their objectives.”
–Colle...
“Customers don’t care about
features and benefits, they only
care about about value and
achieving their objectives.”
–Colle...
And3
The word “but” signals you are about
to utter a statement that
runs counter to what they want to hear.
Use “and” instead.
The word “but” signals you are about
to utter a statement that
runs counter to what they want to hear.
Sales coach, Seamus Brown
offers an example:
I see that you only have a budget of
$50,000, but let me tell you why our
syst...
Sales coach, Seamus Brown
offers an example:
I see that you only have a budget of
$50,000, but and let me tell you why
our ...
“And” is
inclusive,
allowing you
to seem like
you’re
agreeing
even when
you’re
disagreeing.
Do4
Replace “try” with “do,” to
exude competency and
trustworthiness.
Replace “try” with “do,” to
exude competency and
trustworthiness.
Instead of saying “I’d like to try …”
say “What I’ll do ...
Or5
Presenting multiple options can
double or even triple your odds
of receiving a yes.
Presenting multiple options can
double or even triple your odds
of receiving a yes.
Don’t just ask for a signed
contract, ...
Should we?6
Nobody wants
to be told
what to do.
Turning
suggestions
into questions
is a great way
to maintain
respect.
Consensus7
Widespread support is the #1 thing
senior management looks for
according to The Challenger Sale.
Widespread support is the #1 thing
senior management looks for
according to The Challenger Sale.
Get management on board b...
Imagine8
Storytelling is a useful tactic,
but don’t just tell a story…
Cast your prospect as the
protagonist.
Storytelling is a useful tactic,
but don’t just tell a story…
These email
templates would
make my job so
much easier.
The word
imagine
allows
prospects to
not only hear
about what
the ...
The word
imagine
allows
prospects to
not only hear
about what
the product
can do, but
picture
themselves
with it.
ACCESS 3...
See; show;
hear; tackle
9
So it’s not technically one word, but
they’re all in one family:
the sense evoking family.
Use sensory language to grab your
prospect’s attention.
So it’s not technically one word, but
they’re all in one family:
t...
Their Name10
Similar to “you,” using their name
shows your presentation is
customized just for them.
Get people to pay attention and even
like you more by using their name.
Similar to “you,” using their name
shows your pres...
Power Words11
Incorporate power words to
provoke strong feelings
throughout your sales conversation.
Amazing
Magic
Mind-blowing
Sensational
Victory
Spectacular
Breathtaking
Daring
Wondrous
Cheer
Blissful
Incorporate power w...
Because12
Imagine this scenario:
Two people ask to cut you in line,
one says:
“Can I cut in front of you?”
The other says:
“Can I cu...
Imagine this scenario:
Two people ask to cut you in line,
one says:
“Can I cut in front of you?”
The other says:
“Can I cu...
Ellen Langer, social psychologist and
professor at Harvard University,
conducted a study that shows people
are 20% more li...
Opportunity13
Your prospects already know
they have problems;
it’s your job to fix them.
Don’t restate their problem.
Express that you see an opportunity
to make it run more smoothly.
Your prospects already know
they have problems;
it’s you...
That’s it, those are
the 13 words.
The 13 words that
have the power to
gain prospects trust.
The 13 words that
have the power to
close more deals.
The 13 words that have the power to
transform you into a SUPER SELLER.
You know the words
-- now you need to
use them.
36 SALES EMAIL
T E M P L A T E S
for prospecting, scheduling meetings, fol...
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Words that Sell

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Words are incredibly important in sales, so we wanted to learn which words are most important. It turns out these 13 words are some of the best to close deals and earn prospects trust.

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Words that Sell

  1. 13 words that can transform you into A SUPER SELLER
  2. Superheroes have many powers ...
  3. Super Strength
  4. Flying
  5. Invisibility
  6. It seems like superheroes can do it all.
  7. While salespeople might not have super strength, can’t fly and aren’t invisible …
  8. They do have a unique power …
  9. A power that closes more deals.
  10. A power that gains prospect’s trust.
  11. That power is…
  12. WORDS
  13. Harness your power and use these 13 words to transform into a SUPER SELLER.
  14. Want insight into the best times to use these words in your emails? The 2015 Email Opens Report tells all. GET A FREE COPY OF THE 2015 REPORT  
  15. You1
  16. In sales it is all about prospects. Make them feel special by using the word “you” early and often.
  17. Pro benchmark: Drop “you” once every minute. In sales it is all about prospects. Make them feel special by using the word “you” early and often.
  18. Value2
  19. “Customers don’t care about features and benefits, they only care about about value and achieving their objectives.” –Colleen Francis
  20. “Customers don’t care about features and benefits, they only care about about value and achieving their objectives.” –Colleen Francis Make clear how you provide value.
  21. And3
  22. The word “but” signals you are about to utter a statement that runs counter to what they want to hear.
  23. Use “and” instead. The word “but” signals you are about to utter a statement that runs counter to what they want to hear.
  24. Sales coach, Seamus Brown offers an example: I see that you only have a budget of $50,000, but let me tell you why our system costs $100,000.
  25. Sales coach, Seamus Brown offers an example: I see that you only have a budget of $50,000, but and let me tell you why our system costs $100,000.
  26. “And” is inclusive, allowing you to seem like you’re agreeing even when you’re disagreeing.
  27. Do4
  28. Replace “try” with “do,” to exude competency and trustworthiness.
  29. Replace “try” with “do,” to exude competency and trustworthiness. Instead of saying “I’d like to try …” say “What I’ll do is …”
  30. Or5
  31. Presenting multiple options can double or even triple your odds of receiving a yes.
  32. Presenting multiple options can double or even triple your odds of receiving a yes. Don’t just ask for a signed contract, offer contract A, B, or C .
  33. Should we?6
  34. Nobody wants to be told what to do. Turning suggestions into questions is a great way to maintain respect.
  35. Consensus7
  36. Widespread support is the #1 thing senior management looks for according to The Challenger Sale.
  37. Widespread support is the #1 thing senior management looks for according to The Challenger Sale. Get management on board by conveying consensus.
  38. Imagine8
  39. Storytelling is a useful tactic, but don’t just tell a story…
  40. Cast your prospect as the protagonist. Storytelling is a useful tactic, but don’t just tell a story…
  41. These email templates would make my job so much easier. The word imagine allows prospects to not only hear about what the product can do, but picture themselves with it.
  42. The word imagine allows prospects to not only hear about what the product can do, but picture themselves with it. ACCESS 36 FREE SALES EMAIL TEMPLATES NOW These email templates would make my job so much easier.
  43. See; show; hear; tackle 9
  44. So it’s not technically one word, but they’re all in one family: the sense evoking family.
  45. Use sensory language to grab your prospect’s attention. So it’s not technically one word, but they’re all in one family: the sense evoking family.
  46. Their Name10
  47. Similar to “you,” using their name shows your presentation is customized just for them.
  48. Get people to pay attention and even like you more by using their name. Similar to “you,” using their name shows your presentation is customized just for them.
  49. Power Words11
  50. Incorporate power words to provoke strong feelings throughout your sales conversation.
  51. Amazing Magic Mind-blowing Sensational Victory Spectacular Breathtaking Daring Wondrous Cheer Blissful Incorporate power words to provoke strong feelings throughout your sales conversation. Stunning Spirit Hope Fearless Devoted Bravery Guts ConquerFaith Hero Grit
  52. Because12
  53. Imagine this scenario: Two people ask to cut you in line, one says: “Can I cut in front of you?” The other says: “Can I cut in front of you, because I’m late for work.”
  54. Imagine this scenario: Two people ask to cut you in line, one says: “Can I cut in front of you?” The other says: “Can I cut in front of you, because I’m late for work.” Which would you say yes to?
  55. Ellen Langer, social psychologist and professor at Harvard University, conducted a study that shows people are 20% more likely to do something you ask when you include a reason.
  56. Opportunity13
  57. Your prospects already know they have problems; it’s your job to fix them. Don’t restate their problem.
  58. Express that you see an opportunity to make it run more smoothly. Your prospects already know they have problems; it’s your job to fix them. Don’t restate their problem.
  59. That’s it, those are the 13 words.
  60. The 13 words that have the power to gain prospects trust.
  61. The 13 words that have the power to close more deals.
  62. The 13 words that have the power to transform you into a SUPER SELLER.
  63. You know the words -- now you need to use them. 36 SALES EMAIL T E M P L A T E S for prospecting, scheduling meetings, following up, networking, and asking for referrals. CLICK TO GET 36 FREE EMAIL TEMPLATES  
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Words are incredibly important in sales, so we wanted to learn which words are most important. It turns out these 13 words are some of the best to close deals and earn prospects trust.

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