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Intro to the ATL 
startup community 
Trish Whitlock
What is a startup? 
“A startup is not a smaller version of a large 
company. It’s a temporary organization 
designed to search for a scalable business 
model.” 
–STEVE BLANK 
(VC that came up with Customer Discovery best practices) 
@hypepotamus 
trish@hypepotamus.com
Why Atlanta 
● FINTECH- 60% of all the fintech companies in the U.S. are in GA & we process 70% of all U.S. 
payments annually. 
● SECURITY- GA ranked 3rd for with 115+ companies generating 25% global revenue share of 
the market. 
● GAMING- GA ranked 3rd in volume for video game planning activity & 4th in industry 
compensation. 
● Local colleges & universities graduate over 2,400 engineers every year. 
● 11,000+ job openings for software developers in Metro Atlanta over the last 6 months. 
● 3rd largest concentration of Fortune 500 companies 
● Focus on STEM 
● Airport 
● Cheap 
@hypepotamus 
trish@hypepotamus.com
Great Timing 
● Atlanta’s startup community is still young and growing. 
● The traditions, culture and precedents we set now will 
have an impact in the long-term. 
● Celebrate the positive & crowd out the negative. 
● We all have a lot to learn from each other. 
@hypepotamus 
trish@hypepotamus.com
What is in the ecosystem? 
● Startups 
● Investors 
● Talent 
● Mentors 
● Partners 
● Service Providers 
@hypepotamus 
trish@hypepotamus.com
Startups to Know 
● MailChimp 
● BitPay 
● Cardlytics 
● EcommHub 
● UserIQ 
● Kabbage 
● PartPic 
● Kanga 
● Scoutmob @hypepotamus 
trish@hypepotamus.com
Startup Spaces 
Atlanta Tech Village 
StrongBox West 
ATDC 
OHUB 
Collider 
The Co-op 
Decatur CoWorks 
ROAM 
Industrious Office 
Atlanta Technology Center 
NEX 
The Goat Farm 
C4 
Factory Girls 
The Work Spot (Duluth) 
The Station Loft Works (douglasville) 
Polygon 
@hypepotamus 
trish@hypepotamus.com
Accelerators/Incubators 
Atlanta Ventures 
Flashpoint 
Points of Light 
ATDC 
LaunchPad2X 
Greenhouse Accelerator 
NeuroLaunch 
Startup Summer 
Global Center Medical Innovation 
Tech Square Labs @hypepotamus 
trish@hypepotamus.com
Funding 
Funds/ Groups (ATA-Ritz) / Individuals 
@hypepotamus 
trish@hypepotamus.com
Online Resources 
● Venture Atlanta 
● Startup Genome 
● Start-Opia 
● Atlanta Tech Blogs 
● Hypepotamus 
@hypepotamus 
trish@hypepotamus.com
Events 
Conferences 
Demos 
Networking 
Hackathons 
Pitches 
Classes/Workshops 
Meetups 
@hypepotamus 
trish@hypepotamus.com
Meetups 
http://www.meetup.com/Atlanta-Startup-Village/ 
http://www.atlsuds.com 
http://www.meetup.com/Data-Science-ATL/ 
http://www.meetup.com/Georgia-Crowdfunding/ 
http://www.meetup.com/Atlanta-Content- 
Strategy/events/144551132/ 
http://www.meetup.com/Big-Data-Mornings/ 
http://www.meetup.com/Atlanta-Google-Apps-Meetup/ 
http://www.meetup.com/Atlanta-Xamarin-Users-Group/ 
http://www.meetup.com/atlantawebdesign/ 
http://www.meetup.com/ixdaatlanta/#calendar 
http://www.meetup.com/AtlantaHTML5/#calendar 
http://www.meetup.com/Atlanta-User-Experience-Group/#calendar 
http://www.meetup.com/BarCamp-Atlanta/#calendar 
http://www.meetup.com/Open-Atlanta/#calendar 
http://www.meetup.com/TechieChic/#calendar 
http://www.meetup.com/Women-Who-Code-Atlanta/#calendar 
http://www.meetup.com/Bitcoin-Atlanta/events/160322322 
/http://www.meetup.com/AtlantaMobileMarketing/ 
http://www.meetup.com/Technologists 
http://www.meetup.com/ATL-Digital-Rendezvous/events/161081602/ 
www.AtlantaJavaScript.com 
http://www.meetup.com/Startup-Grind-Atlanta/events/168154922/ 
http://www.meetup.com/CrowdFundingAtlanta/ 
http://www.ajug.org/calendar/upcoming-meetings 
http://www.meetup.com/Unicorn-Invasion/events/194844342/ 
http://www.meetup.com/python-atlanta/?scroll=true 
http://www.meetup.com/Atlanta-Mobile-Developers-Group/?scroll=true 
http://www.meetup.com/Atlanta-Titanium-Developers 
http://www.meetup.com/Girl-Develop-It-Atlanta/ 
http://www.meetup.com/eastpointmakers/ 
http://www.meetup.com/MaptimeATL/ 
http://www.meetup.com/Atlanta-Startup-Founder-101/events/216460212/ 
@hypepotamus 
trish@hypepotamus.com
Jobs/Internships 
Job boards 
Meetups 
AngelList (34) 
ATV 
Internships 
http://www.internnavigator.com/students.html 
All job postings are forwarded directly to 
the Career Services office at each school for vetting and 
approval. 
@hypepotamus 
trish@hypepotamus.com
Get Involved 
● Sign up for events newsletters 
● Attend meetups, happy hours, and demo days 
● Take classes and workshops to develop your skills 
● Learn how to code/design — and then create something 
● Participate in hackathons and Startup Weekends 
● Ask for help, guidance, advice, and introductions 
● Take interesting people you meet out for coffee 
● Give constructive feedback 
@hypepotamus 
trish@hypepotamus.com
Get Involved 
● Make (useful) introductions to help people you meet 
● Meet new people and develop personal (not just 
professional) relationships with them 
● Blog about your experiences 
● Teach a class — find a way to share with others 
● Bring new people from other industries into the fold 
● Be open-minded to new approaches and new ideas 
@hypepotamus 
trish@hypepotamus.com
Learn, practice, participate 
Roll up your sleeves and learn new skills. Try 
your hand at building something — anything — 
and share it with people. Think about how to 
best position your abilities & interests. 
Try to become a creator, not just a thinker. 
@hypepotamus 
trish@hypepotamus.com
What do you really want? 
There’s no “one size fits all” experience in 
startup world. Think hard about what kinds of 
environments suit you. 
Consider- vertical, company size, team culture, 
role, time commitment, product 
@hypepotamus 
trish@hypepotamus.com

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Intro to ATL Startups

  • 1. Intro to the ATL startup community Trish Whitlock
  • 2. What is a startup? “A startup is not a smaller version of a large company. It’s a temporary organization designed to search for a scalable business model.” –STEVE BLANK (VC that came up with Customer Discovery best practices) @hypepotamus trish@hypepotamus.com
  • 3. Why Atlanta ● FINTECH- 60% of all the fintech companies in the U.S. are in GA & we process 70% of all U.S. payments annually. ● SECURITY- GA ranked 3rd for with 115+ companies generating 25% global revenue share of the market. ● GAMING- GA ranked 3rd in volume for video game planning activity & 4th in industry compensation. ● Local colleges & universities graduate over 2,400 engineers every year. ● 11,000+ job openings for software developers in Metro Atlanta over the last 6 months. ● 3rd largest concentration of Fortune 500 companies ● Focus on STEM ● Airport ● Cheap @hypepotamus trish@hypepotamus.com
  • 4. Great Timing ● Atlanta’s startup community is still young and growing. ● The traditions, culture and precedents we set now will have an impact in the long-term. ● Celebrate the positive & crowd out the negative. ● We all have a lot to learn from each other. @hypepotamus trish@hypepotamus.com
  • 5. What is in the ecosystem? ● Startups ● Investors ● Talent ● Mentors ● Partners ● Service Providers @hypepotamus trish@hypepotamus.com
  • 6. Startups to Know ● MailChimp ● BitPay ● Cardlytics ● EcommHub ● UserIQ ● Kabbage ● PartPic ● Kanga ● Scoutmob @hypepotamus trish@hypepotamus.com
  • 7. Startup Spaces Atlanta Tech Village StrongBox West ATDC OHUB Collider The Co-op Decatur CoWorks ROAM Industrious Office Atlanta Technology Center NEX The Goat Farm C4 Factory Girls The Work Spot (Duluth) The Station Loft Works (douglasville) Polygon @hypepotamus trish@hypepotamus.com
  • 8. Accelerators/Incubators Atlanta Ventures Flashpoint Points of Light ATDC LaunchPad2X Greenhouse Accelerator NeuroLaunch Startup Summer Global Center Medical Innovation Tech Square Labs @hypepotamus trish@hypepotamus.com
  • 9. Funding Funds/ Groups (ATA-Ritz) / Individuals @hypepotamus trish@hypepotamus.com
  • 10. Online Resources ● Venture Atlanta ● Startup Genome ● Start-Opia ● Atlanta Tech Blogs ● Hypepotamus @hypepotamus trish@hypepotamus.com
  • 11. Events Conferences Demos Networking Hackathons Pitches Classes/Workshops Meetups @hypepotamus trish@hypepotamus.com
  • 12. Meetups http://www.meetup.com/Atlanta-Startup-Village/ http://www.atlsuds.com http://www.meetup.com/Data-Science-ATL/ http://www.meetup.com/Georgia-Crowdfunding/ http://www.meetup.com/Atlanta-Content- Strategy/events/144551132/ http://www.meetup.com/Big-Data-Mornings/ http://www.meetup.com/Atlanta-Google-Apps-Meetup/ http://www.meetup.com/Atlanta-Xamarin-Users-Group/ http://www.meetup.com/atlantawebdesign/ http://www.meetup.com/ixdaatlanta/#calendar http://www.meetup.com/AtlantaHTML5/#calendar http://www.meetup.com/Atlanta-User-Experience-Group/#calendar http://www.meetup.com/BarCamp-Atlanta/#calendar http://www.meetup.com/Open-Atlanta/#calendar http://www.meetup.com/TechieChic/#calendar http://www.meetup.com/Women-Who-Code-Atlanta/#calendar http://www.meetup.com/Bitcoin-Atlanta/events/160322322 /http://www.meetup.com/AtlantaMobileMarketing/ http://www.meetup.com/Technologists http://www.meetup.com/ATL-Digital-Rendezvous/events/161081602/ www.AtlantaJavaScript.com http://www.meetup.com/Startup-Grind-Atlanta/events/168154922/ http://www.meetup.com/CrowdFundingAtlanta/ http://www.ajug.org/calendar/upcoming-meetings http://www.meetup.com/Unicorn-Invasion/events/194844342/ http://www.meetup.com/python-atlanta/?scroll=true http://www.meetup.com/Atlanta-Mobile-Developers-Group/?scroll=true http://www.meetup.com/Atlanta-Titanium-Developers http://www.meetup.com/Girl-Develop-It-Atlanta/ http://www.meetup.com/eastpointmakers/ http://www.meetup.com/MaptimeATL/ http://www.meetup.com/Atlanta-Startup-Founder-101/events/216460212/ @hypepotamus trish@hypepotamus.com
  • 13. Jobs/Internships Job boards Meetups AngelList (34) ATV Internships http://www.internnavigator.com/students.html All job postings are forwarded directly to the Career Services office at each school for vetting and approval. @hypepotamus trish@hypepotamus.com
  • 14. Get Involved ● Sign up for events newsletters ● Attend meetups, happy hours, and demo days ● Take classes and workshops to develop your skills ● Learn how to code/design — and then create something ● Participate in hackathons and Startup Weekends ● Ask for help, guidance, advice, and introductions ● Take interesting people you meet out for coffee ● Give constructive feedback @hypepotamus trish@hypepotamus.com
  • 15. Get Involved ● Make (useful) introductions to help people you meet ● Meet new people and develop personal (not just professional) relationships with them ● Blog about your experiences ● Teach a class — find a way to share with others ● Bring new people from other industries into the fold ● Be open-minded to new approaches and new ideas @hypepotamus trish@hypepotamus.com
  • 16. Learn, practice, participate Roll up your sleeves and learn new skills. Try your hand at building something — anything — and share it with people. Think about how to best position your abilities & interests. Try to become a creator, not just a thinker. @hypepotamus trish@hypepotamus.com
  • 17. What do you really want? There’s no “one size fits all” experience in startup world. Think hard about what kinds of environments suit you. Consider- vertical, company size, team culture, role, time commitment, product @hypepotamus trish@hypepotamus.com