The Hyper Island Social Lab is a 3-day course in Singapore, focusing on developing social media strategies while working on a live brief with a live client.

1. SOCIAL LAB
SOCIAL LAB
8-10 DECEMBER 2015

2. Hello!
I’m Paviter Singh, Relationship Manager at Hyper Island in
Singapore. I work very closely with all our Labs and will be
happy to answer any questions which you may have via email
or over a coffee.
INTRODUCTION

3. If there's only ONE place you can go to for a learning
experience on the insights of social, this is it.
- Janet, Digital/Social Media Strategist, Singapore Press
Holdings

4. THE JOURNEY
DAY 1:
Introductions
Client Brief
Talks + Workshops
DAY 2:
Recap on previous day’s
learnings.
Rapid prototyping
DAY 3:
Presentations to client
and industry panel.
Learning how to apply
what you have learnt
back at work.
A Lab is an intensive 3-day course which focuses on a specific topic, such as Social Media, User Experience, Data or Digital Marketing. In a Lab,
you will get the opportunity to engage in workshops conducted by industry experts, while working in groups on a real client and real brief.
The lab is not a straight line. It’s filled with highs and lows, successes and set-backs. Throughout, we place equal emphasis developing skills
around the “What” (the topic you are learning about) and the “How” (how to actually implement it in your workplace/team).

5. THE WHAT
during the social lab, you will be:
• Working with reputation measurement and
management
• Understanding Digital Storybuilding
• Integrating social into existing campaigns and
services
• Applying data insights into social campaigns
• Develop better insights into your target audience
• Exploring the social context locally and globally:
platforms, technologies and trends
• Looking at the changes in consumer behaviour
• Exploring participation: joining conversations and
communities
• Evaluate tools for listening and responding
• Looking at engagement, KPIs, social analytics and
visualisation

6. THE HOW
The aim of the Lab is to create a safe place to fail. A chance for you to try new things, that may or may not work - at the Lab it’s the doing
that counts - not the result!
One week before the course
starts you’ll be invited to a
social network to meet your
group and your HI team.
Throughout the 3-days you
will have plenty of
discussions with your peers,
this is where a lot of the
learnings happen.
Present your ideas back to
the client, get feedback and
evaluate with your group.
Lectures with international
and local practitioners who
will share their knowledge
and experience.

7. DETAILS
DATES
8 - 10 December 2015
TIMINGS
9am - 6pm
FEES
S$2,889 w/GST (S$2,700)
SAY HELLO
For more information and to meet us, contact our
Relationship Manager, Paviter Singh.
Email: paviter.singh@hyperisland.com
Phone: +65 9299 1544
Visit us: 991B Alexandra Road #03-08/11 Singapore 119970

8. “I gained powerful tools to apply in the real world in our
agency. I loved every bit of this course.”
- Garreth Wills, Creative Head of Digital at Bashful

9. JONATHAN BRIGGS
CO-FOUNDER HYPER ISLAND LinkedIn
Jonathan is a thought leader and educator in the digital,
innovation and technology space who believes
passionately in delighting the customer whether online,
via their mobile or in-store. He is Co-Founder of Hyper
Island and the OTHER media. With over 15 years
commercial experience and 25 in higher education
Member of Unilever’s Digital Advisory Board, Co-founder
of Hyper Island and The Other Media, Previously full
professorship at Kingston University.
POTENTIAL DELIVERY TEAM
JESPER ASTROM LinkedIn
Economics, Statistics & Public Administration,
Göteborgs universitet
International School of Brussels
Member of Medierådet, ECPAT Sweden
I create delightful communication that is shared
between consumers and build consumer journeys
without friction. When successful, this leads to
growth. Data, links, people, content and the
technology that best suits the given purpose are
my raw materials. I do this for my own brands as
well as clients.

10. OUR METHODOLOGY
The Hyper Island methodology is
founded on a learner-centred,
experience-based approach.
We create facilitated learning
journeys, where discovering,
uncovering, applying and reflecting
is all part of the process by which
participants learn useful skills and
knowledge they can apply right
away.
GLOBAL NETWORK OF EXPERTS
We work with world-leading industry experts
to provide the most cutting edge content
COLLABORATION
Collaboration is the modern core competence
in a world of complexity and constant change
LEARN BY DOING
Build, create, experiment! People learn best
through active doing and making
ABOUT HYPER ISLAND
REAL WORLD READY
We build learning around real examples and
tasks to make it immediately relevant and
useful

11. METHODOLOGY
We have created facilitated
learning journeys that
combine the most effective
learning techniques and
tools to achieve the
greatest impact.
We harness technology to enhance
learning, building an effective blend of
‘in-person’ and ‘online’ learning, using
tools like social communities, content
platforms, video-conferencing and
online collaboration tools.
TRAINING EXPERIENCES
Workshops, work-based
challenges, tasks, events, etc.
CURATED CONTENT
Curated videos, articles, books
and other learning resources
NETWORK
Peer collaboration, knowledge
sharing and reflection
COACHING
Individual and group
coaching and mentoring
MEASURING PROGRESS
Assessment, action planning
and progress-tracking
TOOLBOX
Tools & Metods from Hyper
Island and our network
PARTICIPANT

12. E-mail me paviter.singh@hyperisland.com
Call me +65 9299 1544
THANK YOU
@pavitersingh paviter.singh hyperisland.com