The document discusses trends from Cannes Lions 2014, including increased focus on storytelling, celebration of the individual or "me", technology becoming more invisible, and product innovation. It provides examples in each trend, summarizing campaigns that used exceptional storytelling, focused on the self through techniques like selfies, integrated technology seamlessly, and innovated at the product level to communicate brand messages.

1. Thepowerofcreativity
CannesLions2014

2. RECORDNUMBERSFOR2014
76.000 ENTRIES
1.589 WINNERS
18 CATEGORIES

3. Emergingtrends
STORY
TELLING
CELEBRATION
OF “ME”
TECHNOLOGY
BECOMES
INVISIBLE
PRODUCT
INNOVATION

4. Storytelling
We live in a SHARE state of mind, where brands look to
move fans, users and customers to share their
experience with the brand. And to share we need
exceptional storytelling and content.

5. VOLVO THEEPICSPLIT
Remarkable integration of the product USP in a campaign
that generated an impressive amount of UGC
https://www.youtube.com/watch?v=qWontXrHtwo&feature=youtu.be

6. Skype staytogether
Beautiful story telling, following the real life advertising trend
https://www.youtube.com/watch?v=CTCvm6u7z3w&feature=youtu.be

7. GUINnESS SAPEURS
The documentary style hits a very strong cord with Guinness
https://www.youtube.com/watch?v=CScqFDtelrQ

8. Chipotle theScarecrow
The Scarecrow delivers big emotion through the online film
and the educational mobile gaming platform around
processed food
https://www.youtube.com/watch?v=reDRAHn3XkY&feature=youtu.be

9. Celebrationof me
2013 was the year of the Selfie and in
2014 there are more and more brands
focusing on the importance of the
individual

10. SAMSUNG OSCARSELFIE
Most re-tweeted image ever
https://www.youtube.com/watch?v=dnzwZMwiTs8&feature=youtu.be

11. Harveynichols sorry,Ispentiton myself
The most self centered campaign that disrupted Christmas
https://www.youtube.com/watch?v=Sl1r5bnNmtc&feature=youtu.be

12. Megafonmegafaces
First 3D Selfies
https://www.youtube.com/watch?v=_ZvUe5UTtB8&feature=youtu.be

13. TOURISMVICTORIA REMOTECONTROLTOURIST
Beautiful integration of digital with real world to create experience
https://www.youtube.com/watch?v=rg74NzJlGp0&feature=youtu.be

14. Technologybecomesinvisible
Technology drives a new kind of creativity,
but its focus is on the experience, not on
the set up.

15. BA MagicofFlying
Connecting data in an emotional way
https://www.youtube.com/watch?v=k3JucPPqd40&feature=youtu.be

16. Honda AyrtonSenna1989
Creating a beautiful event to celebrate the Honda
engineering
https://www.youtube.com/watch?v=nWJpRudDuhU&feature=youtu.be

17. Theatrenew payperlaugh
Turning emotion into a payment method with technology
https://www.youtube.com/watch?v=V0FowbxEe3w&feature=youtu.be

18. Misereor socialswipe
Attaching emotion in donation with technology
https://www.youtube.com/watch?v=ZcqsRhMHo8o&feature=youtu.be

19. Productinnovation
We are witnessing the birth of a new type
of advertising that innovates at product
level that drives on the communication

20. milka thelastsquare
Bringing to life the “Dare to be tender” brand promise at the
product level
https://www.youtube.com/watch?v=daymv7QXq-E&feature=youtu.be

21. cna speakingexchange
A beautiful insight and execution that sparked a real
connection
https://www.youtube.com/watch?v=-S-5EfwpFOk&feature=youtu.be

22. anz gaytm
Using a sponsorship to drive the brand
https://www.youtube.com/watch?v=L-Oxzv5QOgg&feature=youtu.be

23. Thankyou!