Interact 2017 Keynote speech: A Digital coming of Age by Nigel Morris, CEO DenstuAegis Americas and EMEA

1. europe
A Digital Coming of Age
#InteractIAB
Nigel Morris
CEO DentsuAegis Americas

3. Average hours per week
media consumption
80% of all media by 2020
66% of all media by 2010
50% of all media by 2007

6. The future - key drivers of change and growth
5
CONVERGENCE
AND INNOVATION
GLOBALISATION
THE DIGITAL
ECONOMY

7. turning the economy digital
and demand side-led
MACHINE LEARNING
ARTIFICIAL INTELLIGENCE
BLOCKCHAIN
SENSOR TECHNOLOGIES
BACK
END
FRONT
END
transforming people’s
experiences +
expectations
INTERNET OF EVERYTHING
ROBOTICS
AUGMENTED REALITY
VIRTUAL REALITY
IMMERSIVE REAL-TIME

8. $100 trillion

9. VOLATILE
UNCERTAIN
COMPLEX
AMBIGUOUS

11. Obstacles and barriers
De-globalisation
Meaningful
innovation
drowned
by fluff and
noise
Growing
inequality
and collapse
of trust
Complexity
with
inadequate
regulation
10

12. SPEED OF CHANGE LACK OF CONTEXT

14. CONTEXT

17. overestimate
underestimate
Short term impacts
Long term implications

18. 100% Digital
Economy
Business
Designed and engineered
around the customer
experience

19. Innovating the way
brands are built

22. 21
$570BN
ADVERTISING / MEDIA CHANNEL
BRANDS / COMPANIES
MARKETING
$500BN-$2TN
RETAIL CHANNEL
$500BN
SPORTS / EVENTS
LIFESTYLE CHANNEL
$500BN
PEOPLE PAYING
FOR CONTENT
CONTENT PRODUCERS
/ MEDIA PLATFORMS
THE DIGITAL
ECONOMY
OPPORTUNITY
PEOPLE WHO BUY BRANDS

25. It’s all about media
It’s all about content
It’s all about social
It’s all about technology
It’s all about eCommerce
It’s all about apps
It’s all about connected devices
It’s all about the internet of everything
It’s all about data
Digital Transformation

29. Marketing to
Real People
The primary source of
customer contact and
business growth

30. PERSONALISATION ADDRESSABILITY

32. Advertising
and media
From people you don’t know –
to people you do know

33. ACCURACY AND EFFICIENCY
REAL ROI AND INSIGHT
REAL TIME
DATA DRIVEN
MEASURABLE
ENGAGEMENT AND EMOTION
PERSONALISATION
CREATIVITY
ADDRESSABLE
AUTOMATED
100% digital economy business solutions

34. DYNAMIC
EXCITING
LIMITLESS
INSTANT

35. Solving ‘The Digital Economy Paradox’
The digital
divide
Spreading
Prosperity
The
digital
dividend
Wealth
Creation

36. We need to create a digital
economy that works better…
…for all