1. MOBILE X ADVERTISING EVOLVE THE
SPECIES
ICEE / BUCHAREST ROMANIA / JUNE 7 2013

3. From Fixed Line To Freedom
Websites
Online Ads
Social Networks +
Tools
Games
Mobile
Terms
Myspace,
Bebo,widgets,
applications, instant
messaging,
Facebook, Twitter,
Tumblr, Pinterest,
hook-up apps,
social gaming, G+
Terms
Experiential
Terms
Terms
Terms
Terms
websites
mini or microsites
content partnership
syndication
Banners
Expandables
Eyeblaster
Page-takeovers
Streaming banners
Overlays
Online games
ARG (alternate
reality games)
Mobile games
Treasure Hunts
one + screen
Fixed environment / fixed interaction points
many + screens
SMS, MMS,
mobisode, GPS,
Java, Symbian,
Flash Lite,
application, QR
Codes, augmented
reality, apps,
HTML5, mobile
sites
Live events,
Projections,
touchscreens,
proximity tools,
holograms,
interactive sensors,
brain-activity
interaction
many + screens + environment
Movable environment / movable interaction points

4. UTILITY
PERSONAL
WHY IS THIS MOST EXCITING TIME TO
BE
CREATING
STUFF?

8. WE ARE
SURROUNDED
BY HIGH
SPEED
CONNECTIONS
WE CARRY AND
INTERACT WITH
SOPHISTICATE
D SENSORS
WE HAVE HIGH
DEFINITION
STILL AND VIDEO
CAMERAS
WE ARE
CONSTANTLY
SHARING WITH
FRIENDS

9. WHAT THESE IDEAS HAVE IN
COMMON
SHARABLE
+
UTILITY
+
PORTABLE
+
PERSONAL
CONTEXT + INSIGHT POWER THE BEST IDEAS

10. LET’S EXPLORE MY FAVOURITE
AWARD-WINNING IDEAS
INTERACTIVE PROJECTIONS
ENHANCED + LOCATION GAMING
INTERACTIVE SENSORS
OBJECT + DEVICE INTERACTION
NON-PHYSICAL INTERACTION

11. THE PAST
RUBBISH FILM FESTIVAL
VIDEO + SOCIAL

13. MOBILE + GAMING
MEATPACK SHOE STORE
HIJACK!!

15. MOBILE + GAMING
LEGO LIFE OF GEORGE
PRODUCT / MOBILE INTERACTIVE EXPERIENCE

17. MOBILE + GAMING
TOYOTA JAPAN | TOYTOYOTA BACKSEAT DRIVER
GOLD CANNES MOBILE LIONS

19. MOBILE + GAMING
LEXUS TORI 500 + SPORTS ILLUSTRATED
MOBILE RACING GAME

21. MOBILE + GAMING
BAND-AID AUGMENTED REALITY
PRODUCT + MOBILE INTERACTIVE CONTENT

23. MOBILE
PAIN SQUAD
CONTENT + GAMING EXPERIENCE

25. MOBILE
E-MART SHADOW COUPONS
QR-CODE ACTIVATION

27. MOBILE
CHANNEL 4 STREET TAG GRAFFITI
LOCATION-BASED AUGMENTED REALITY

29. OBJECT + DEVICE
INTERACTION
DISNEY APPMATES
TABLET & OBJECT INTERACTIVE GAME

31. ONLINE CONTENT
SNAPDRAGON: AROUND THE WORLD ON ONE CHARGE
ONLINE CONTENT

33. MOBILE + SOCIAL + EXPERIENTIAL
TREE SYMPHONY: FRIENDS OF THE EARTH GERMANY
SOCIAL + MOBILE + EXPERIENTIAL

35. MOBILE + SOCIAL + EXPERIENTIAL
EX-SMOKERS ARE UNSTOPPABLE CAMPAIGN
MOBILE + SOCIAL + EXPERIENTIAL

37. MOBILE + SOCIAL
GILLETTE VENUS RAZORS
TWEET THE WEATHER

39. MOBILE + SOCIAL + GAME
LUCKY CHARMS CEREAL
CHASE FOR THE CHARMS

40. SOCIAL + MOBILE + GAME
DOMINO’S
PIZZA HERO MOBILE GAME

44. MOBILE + SOCIAL
NEW BALANCE RUNNING
URBAN DASH

46. SOCIAL + MOBILE
HONDA
LINK MOBILE APPLICATION

49. GAMING + SOCIAL
KRAFT
DINNER, NOT ART GAME

50. OBJECT + DEVICE
INTERACTION
DISNEY SIDE-BY-SIDE
MOBILE INTERACTIVE PROJECTION SYSTEMS

52. FUTURE OF
ADVERTISING
DISNEY RESEARCH
TOUCH´E ENHANCED TOUCH INTERACTION

54. HOW DO I START MAKNG
THIS
STUFF

55. NEEDS
ANALYSIS
BUSINESS
OBJECTIVES
PERFORMANCE
+ REPORTING
USER
EXPERIENCE
TECHNICAL +
DEVELOPMENT
INTERACTION
DESIGN
CONTEXT
PLANNING
SOCIAL
LISTENING
CONTENT
ARCHITECTURE
PAID
MEDIA
UPDATES +
MAINTENANCE
OH, ALMOST
FORGOT…WHY
?

56. NEEDS
ANALYSIS
PERFORMANCE +
REPORTING
CONTENT
ARCHITECTURE
CONTEXT
PLANNING
BUSINESS
OBJECTIVES
INTERACTION
DESIGN
USER
EXPERIENCE
PAID
MEDIA
TECHNICAL +
DEVELOPMENT
UPDATES +
MAINTENANCE
SOCIAL
LISTENING
WHY?

57. Getting To Great Mobile Creative
LISTEN TO (AND USE) CONSUMER
INSIGHTS
HAVE AN IDEA THAT IS TRULY
MOBILE
KEEP THE CUSTOMER AT THE CENTRE OF THE
EXPERIENCE
MAKE IT PERSONAL, PORTABLE AND
POTENT
KEEP IT
SIMPLE!

58. Thank You!!
@tomeslinger
@tomeslinger
@tomeslinger
tomeslinger.com
My weekly Tom’s Ten list of cool stuff