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  Best
                                                               2009 Rank 1               2009 Rank 2            2009 Rank 3           2009 Rank 7            2009 Rank 4               2009 Rank 6                 2009 Rank 9

                                                    70,452 $m       + 2%      64,727 $m       + 7%      60,895 $m    + 7%      43,557 $m   + 36%     42,808 $m    - 10%     33,578 $m       + 4%        32,015 $m       + 4%
                                                    COCA-COLA                 IBM                       MICrOsOft              gOOgLe                ge                     MCdOnALd’s                  InteL


  gLOBAL
                                                    8                         9                         10                     11                    12                     13                          14
  BrAnds                                            29,495 $m
                                                               2009 Rank 5

                                                                    - 15%     28,731 $m
                                                                                         2009 Rank 10

                                                                                              + 1%
                                                                                                                2009 Rank 11

                                                                                                        26,867 $m    + 12%
                                                                                                                                      2009 Rank 8

                                                                                                                               26,192 $m   - 16%
                                                                                                                                                             2009 Rank 12

                                                                                                                                                     25,179 $m    + 6%      23,298 $m
                                                                                                                                                                                       2009 Rank 13

                                                                                                                                                                                            + 2%        23,219 $m
                                                                                                                                                                                                                   2009 Rank 14

                                                                                                                                                                                                                        + 5%




  2010
                                                    nOKIA                     dIsney                    Hp                     tOyOtA                MerCedes-Benz          gILLette                    CIsCO




  the definitive ranking of the                     15         2009 Rank 15   16         2009 Rank 16   17      2009 Rank 20   18     2009 Rank 17   19      2009 Rank 19   20         2009 Rank 18     21         2009 Rank 21


  world‘s Most Valuable Brands                      22,322 $m
                                                    BMw
                                                                    + 3%      21,860 $m
                                                                              LOUIs VUIttOn
                                                                                              + 4%      21,143 $m
                                                                                                        AppLe
                                                                                                                     + 37%     19,961 $m
                                                                                                                               MArLBOrO
                                                                                                                                           + 5%      19,491 $m
                                                                                                                                                     sAMsUng
                                                                                                                                                                  + 11%     18,506 $m
                                                                                                                                                                            HOndA
                                                                                                                                                                                            + 4%        16,136 $m
                                                                                                                                                                                                        H&M
                                                                                                                                                                                                                        + 5%




                                                    22         2009 Rank 24   23         2009 Rank 23   24      2009 Rank 22   25     2009 Rank 26   26      2009 Rank 27   27         2009 Rank 25     28         2009 Rank 28

                                                    14,881 $m       + 9%      14,061 $m       + 3%      13,944 $m    - 7%      13,706 $m   + 4%      12,756 $m    + 5%      12,753 $m       - 4%        12,487 $m       + 4%
                                                    OrACLe                    pepsI                     AMerICAn express       nIKe                  sAp                    nesCAfÉ                     IKeA




29         2009 Rank 37   30         2009 Rank 30   31         2009 Rank 31   32         2009 Rank 32   33      2009 Rank 33   34     2009 Rank 29   35      2009 Rank 34   36         2009 Rank 43     37         2009 Rank 38

12,314 $m       + 29%     12,252 $m       + 4%      11,826 $m       + 2%      11,561 $m       + 10%     11,485 $m    + 10%     11,356 $m   - 5%      11,041 $m    + 6%      9,665 $m        + 23%       9,372 $m        + 1%
J.p. MOrgAn               BUdweIser                 Ups                       HsBC                      CAnOn                  sOny                  KeLLOgg’s              AMAzOn.COM                  gOLdMAn sACHs




38         2009 Rank 39   39         2009 Rank 40   40         2009 Rank 36   41         2009 Rank 35   42      2009 Rank 42   43     2009 Rank 46   44      2009 Rank 41   45         2009 Rank 44     46         2009 Rank 48

8,990 $m        - 2%      8,976 $m        + 6%      8,887 $m        - 13%     8,880 $m        - 14%     8,696 $m     + 7%      8,453 $m    + 15%     8,346 $m     + 2%      7,981 $m        + 3%        7,534 $m        + 4%
nIntendO                  tHOMsOn reUters           CItI                      deLL                      pHILIps                eBAy                  gUCCI                  L’OrÉAL                     HeInz




47         2009 Rank 45   48         2009 Rank 50   49         2009 Rank 47   50         2009 Rank 49   51      2009 Rank 52   52     2009 Rank 57   53      2009 Rank 55   54         2009 Rank 63     55         2009 Rank 54

7,481 $m        - 3%      7,468 $m        + 10%     7,315 $m        + 0%      7,195 $m        + 3%      6,919 $m     + 6%      6,911 $m    + 8%      6,892 $m     + 6%      6,762 $m        + 32%       6,719 $m        + 3%

ACCentUre                 zArA                      sIeMens                   fOrd                      COLgAte                MOrgAn stAnLey        VOLKswAgen             BLACKBerry                  MtV




56         2009 Rank 53   57         2009 Rank 58   58         2009 Rank 60   59         2009 Rank 56   60      2009 Rank 61   61                    62      2009 Rank 62   63         2009 Rank 65     64         2009 Rank 67

6,694 $m        + 3%      6,548 $m        + 4%      6,363 $m        + 7%      6,109 $m        - 5%      5,844 $m     + 2%      5,777 $m    new       5,495 $m     + 2%      5,461 $m        + 9%        5,072 $m        + 3%

AxA                       nestLÉ                    dAnOne                    xerOx                     KfC                    sprIte                AdIdAs                 AUdI                        AVOn




65         2009 Rank 69   66         2009 Rank 64   67         2009 Rank 81   68                        69      2009 Rank 70   70     2009 Rank 66   71      2009 Rank 71   72         2009 Rank 74     73         2009 Rank 75

5,033 $m        + 9%      4,958 $m        - 3%      4,904 $m        + 28%     4,846 $m        new       4,782 $m     + 4%      4,704 $m    - 6%      4,536 $m     + 3%      4,404 $m        + 4%        4,351 $m        + 3%
HyUndAI                   yAHOO!                    ALLIAnz                   sAntAnder                 HerMÈs                 CAterpILLAr           KLeenex                pOrsCHe                     pAnAsOnIC




74                        75         2009 Rank 80   76         2009 Rank 76   77         2009 Rank 77   78                     79     2009 Rank 82   80                     81         2009 Rank 92     82         2009 Rank 94

4,218 $m        new       4,155 $m        + 8%      4,127 $m        + 3%      4,052 $m        + 2%      4,036 $m     new       4,021 $m    + 7%      4,010 $m     new       4,003 $m        + 24%       3,998 $m        + 26%

BArCLAys                  J&J                       tIffAny & CO.             CArtIer                   JACK dAnIeL’s          MOËt & CHAndOn        CredIt sUIsse          sHeLL                       VIsA




83         2009 Rank 79   84         2009 Rank 78   85                        86         2009 Rank 72   87      2009 Rank 86   88     2009 Rank 95   89      2009 Rank 84   90                          91         2009 Rank 88

3,973 $m        + 2%      3,961 $m        + 1%      3,847 $m        new       3,812 $m        - 13%     3,734 $m     + 5%      3,626 $m    + 15%     3,624 $m     - 2%      3,586 $m        new         3,562 $m        + 1%
pIzzA HUt                 gAp                       COrOnA                    UBs                       nIVeA                  AdOBe                 sMIrnOff               3M                          ferrArI




92                        93                        94                        95         2009 Rank 89   96      2009 Rank 91   97     2009 Rank 90   98      2009 Rank 73   99          2009 Rank 100   100            2009 Rank 98

3,557 $m        new       3,516 $m        new       3,496 $m        new       3,443 $m        + 4%      3,403 $m     + 5%      3,339 $m    + 2%      3,281 $m     - 24%     3,241 $m        + 5%        3,110 $m        + 0%
JOHnnIe wALKer            HeIneKen                  zUrICH                    ArMAnI                    LAnCÔMe                stArBUCKs             HArLey-dAVIdsOn        CAMpBeLL’s                  BUrBerry
Best
gLOBAL
BrAnds
2010




         www.BestgLOBALBrAnds.COM

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2010 : top global brands poster

  • 1. 1 2 3 4 5 6 7 Best 2009 Rank 1 2009 Rank 2 2009 Rank 3 2009 Rank 7 2009 Rank 4 2009 Rank 6 2009 Rank 9 70,452 $m + 2% 64,727 $m + 7% 60,895 $m + 7% 43,557 $m + 36% 42,808 $m - 10% 33,578 $m + 4% 32,015 $m + 4% COCA-COLA IBM MICrOsOft gOOgLe ge MCdOnALd’s InteL gLOBAL 8 9 10 11 12 13 14 BrAnds 29,495 $m 2009 Rank 5 - 15% 28,731 $m 2009 Rank 10 + 1% 2009 Rank 11 26,867 $m + 12% 2009 Rank 8 26,192 $m - 16% 2009 Rank 12 25,179 $m + 6% 23,298 $m 2009 Rank 13 + 2% 23,219 $m 2009 Rank 14 + 5% 2010 nOKIA dIsney Hp tOyOtA MerCedes-Benz gILLette CIsCO the definitive ranking of the 15 2009 Rank 15 16 2009 Rank 16 17 2009 Rank 20 18 2009 Rank 17 19 2009 Rank 19 20 2009 Rank 18 21 2009 Rank 21 world‘s Most Valuable Brands 22,322 $m BMw + 3% 21,860 $m LOUIs VUIttOn + 4% 21,143 $m AppLe + 37% 19,961 $m MArLBOrO + 5% 19,491 $m sAMsUng + 11% 18,506 $m HOndA + 4% 16,136 $m H&M + 5% 22 2009 Rank 24 23 2009 Rank 23 24 2009 Rank 22 25 2009 Rank 26 26 2009 Rank 27 27 2009 Rank 25 28 2009 Rank 28 14,881 $m + 9% 14,061 $m + 3% 13,944 $m - 7% 13,706 $m + 4% 12,756 $m + 5% 12,753 $m - 4% 12,487 $m + 4% OrACLe pepsI AMerICAn express nIKe sAp nesCAfÉ IKeA 29 2009 Rank 37 30 2009 Rank 30 31 2009 Rank 31 32 2009 Rank 32 33 2009 Rank 33 34 2009 Rank 29 35 2009 Rank 34 36 2009 Rank 43 37 2009 Rank 38 12,314 $m + 29% 12,252 $m + 4% 11,826 $m + 2% 11,561 $m + 10% 11,485 $m + 10% 11,356 $m - 5% 11,041 $m + 6% 9,665 $m + 23% 9,372 $m + 1% J.p. MOrgAn BUdweIser Ups HsBC CAnOn sOny KeLLOgg’s AMAzOn.COM gOLdMAn sACHs 38 2009 Rank 39 39 2009 Rank 40 40 2009 Rank 36 41 2009 Rank 35 42 2009 Rank 42 43 2009 Rank 46 44 2009 Rank 41 45 2009 Rank 44 46 2009 Rank 48 8,990 $m - 2% 8,976 $m + 6% 8,887 $m - 13% 8,880 $m - 14% 8,696 $m + 7% 8,453 $m + 15% 8,346 $m + 2% 7,981 $m + 3% 7,534 $m + 4% nIntendO tHOMsOn reUters CItI deLL pHILIps eBAy gUCCI L’OrÉAL HeInz 47 2009 Rank 45 48 2009 Rank 50 49 2009 Rank 47 50 2009 Rank 49 51 2009 Rank 52 52 2009 Rank 57 53 2009 Rank 55 54 2009 Rank 63 55 2009 Rank 54 7,481 $m - 3% 7,468 $m + 10% 7,315 $m + 0% 7,195 $m + 3% 6,919 $m + 6% 6,911 $m + 8% 6,892 $m + 6% 6,762 $m + 32% 6,719 $m + 3% ACCentUre zArA sIeMens fOrd COLgAte MOrgAn stAnLey VOLKswAgen BLACKBerry MtV 56 2009 Rank 53 57 2009 Rank 58 58 2009 Rank 60 59 2009 Rank 56 60 2009 Rank 61 61 62 2009 Rank 62 63 2009 Rank 65 64 2009 Rank 67 6,694 $m + 3% 6,548 $m + 4% 6,363 $m + 7% 6,109 $m - 5% 5,844 $m + 2% 5,777 $m new 5,495 $m + 2% 5,461 $m + 9% 5,072 $m + 3% AxA nestLÉ dAnOne xerOx KfC sprIte AdIdAs AUdI AVOn 65 2009 Rank 69 66 2009 Rank 64 67 2009 Rank 81 68 69 2009 Rank 70 70 2009 Rank 66 71 2009 Rank 71 72 2009 Rank 74 73 2009 Rank 75 5,033 $m + 9% 4,958 $m - 3% 4,904 $m + 28% 4,846 $m new 4,782 $m + 4% 4,704 $m - 6% 4,536 $m + 3% 4,404 $m + 4% 4,351 $m + 3% HyUndAI yAHOO! ALLIAnz sAntAnder HerMÈs CAterpILLAr KLeenex pOrsCHe pAnAsOnIC 74 75 2009 Rank 80 76 2009 Rank 76 77 2009 Rank 77 78 79 2009 Rank 82 80 81 2009 Rank 92 82 2009 Rank 94 4,218 $m new 4,155 $m + 8% 4,127 $m + 3% 4,052 $m + 2% 4,036 $m new 4,021 $m + 7% 4,010 $m new 4,003 $m + 24% 3,998 $m + 26% BArCLAys J&J tIffAny & CO. CArtIer JACK dAnIeL’s MOËt & CHAndOn CredIt sUIsse sHeLL VIsA 83 2009 Rank 79 84 2009 Rank 78 85 86 2009 Rank 72 87 2009 Rank 86 88 2009 Rank 95 89 2009 Rank 84 90 91 2009 Rank 88 3,973 $m + 2% 3,961 $m + 1% 3,847 $m new 3,812 $m - 13% 3,734 $m + 5% 3,626 $m + 15% 3,624 $m - 2% 3,586 $m new 3,562 $m + 1% pIzzA HUt gAp COrOnA UBs nIVeA AdOBe sMIrnOff 3M ferrArI 92 93 94 95 2009 Rank 89 96 2009 Rank 91 97 2009 Rank 90 98 2009 Rank 73 99 2009 Rank 100 100 2009 Rank 98 3,557 $m new 3,516 $m new 3,496 $m new 3,443 $m + 4% 3,403 $m + 5% 3,339 $m + 2% 3,281 $m - 24% 3,241 $m + 5% 3,110 $m + 0% JOHnnIe wALKer HeIneKen zUrICH ArMAnI LAnCÔMe stArBUCKs HArLey-dAVIdsOn CAMpBeLL’s BUrBerry
  • 2. Best gLOBAL BrAnds 2010 www.BestgLOBALBrAnds.COM