Matt Lauzon - Personal + Professional = Your Life

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The document discusses fusing personal and professional brands by focusing on treating people as people rather than just service providers or customers. It emphasizes building trust, passion, and community through authentic engagement and consistently delivering on your strengths and commitments.

Marketing

personal
+ professional
= your life
Fusing Your Personal & Professional
Brands

@dunwello @mattlauzon
CEO
Chairman
Son & Brother
Sexual Abuse
Advocate
Client
Friend

but enough about me…
let’s talk business ;)

@dunwello @mattlauzon
people are
service
providers

@dunwello @mattlauzon
service
providers
are people

@dunwello @mattlauzon
quality
price
convenience

@dunwello @mattlauzon
“I have a guy…”
“I’m looking for a...”

@dunwello @mattlauzon
trust
passion
community

@dunwello @mattlauzon
be(long)
somewhere

@dunwello @mattlauzon
passion: pick 3-5 “strengths” to focus on. be honest.
trust: consistently deliver on those strengths.
community: engage with your community. be authentic.
tl;dr

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