David Meerman Scott - Trump, Bush, Clinton & Sanders
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David Meerman Scott, Marketer in Residence at HubSpot, author of ten books on sales and marketing and a massive U.S. Presidential Politics nerd takes you from New Hampshire to the White House to explain the nutty 2016 election cycle. He provides specific learning from what the candidates did well and how they messed up that everyone can apply to their own Inbound Marketing and Inbound Sales strategies.
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David Meerman Scott - Trump, Bush, Clinton & Sanders
- 1. @DMScott #INBOUND16 TRUMP, BUSH, CLINTON, & SANDERS How Inbound Marketing and Inbound Sales Decided the 2016 U.S. Presidential Election David Meerman Scott
- 2. @DMScott #INBOUND16 The best sales and marketing case study!
- 5. @DMScott #INBOUND16 David Meerman Scott photo
- 6. @DMScott #INBOUND16 David Meerman Scott photo
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- 8. @DMScott #INBOUND16 David Meerman Scott photo
- 9. @DMScott #INBOUND16 David Meerman Scott photo David Meerman Scott photo
- 10. @DMScott #INBOUND16 David Meerman Scott photo
- 11. @DMScott #INBOUND16 IMPORTANT NOTE: This is a sales and marketing presentation Not a political discussion (!!)
- 12. @DMScott #INBOUND16 August 4, 2015
- 13. @DMScott #INBOUND16 March 2, 2015
- 14. @DMScott #INBOUND16 1 THE PRIMARIES
- 15. @DMScott #INBOUND16 Offline and Online Integrate Online and offline (or not)
- 16. @DMScott #INBOUND16 Image: David Meerman Scott
- 18. @DMScott #INBOUND16 Image: David Meerman Scott
- 20. @DMScott #INBOUND16 1. #Hashtag for the event I was attending 2. My social content shared by the campaigns 3. Content created by the campaigns ready to be shared by supporters on social networks 4. Follow-up after the event with images, quotes, etc. Missed Opportunities
- 40. @DMScott #INBOUND16 You ARE What you publish
- 41. @DMScott #INBOUND16 BERNIE SANDERS A 75-year-old socialist from Vermont, built a movement with millions of passionate supporters. Image: BernieSanders.com
- 43. @DMScott #INBOUND16 Sanders’ campaign raised an average of $27 each from nearly 7 million people.
- 45. @DMScott #INBOUND16 1. He failed to harness his supporters’ online passion for the good of his campaign 2. Worse, he failed to reign in dark online forces who trolled supporters of other candidates 3. His campaign invested way too much in traditional advertising. But Sanders marketing was out of alignment
- 49. @DMScott #INBOUND16 Where Voters Live and Interact Real-Time Social Networking
- 52. @DMScott #INBOUND16 JOHN KASICH Selfie #FAIL David Meerman Scott photo
- 53. @DMScott #INBOUND16 HILLARY CLINTON Selfie NINJA David Meerman Scott photo
- 56. @DMScott #INBOUND16 Hillary Clinton photo (!!!!)
- 57. @DMScott #INBOUND16 David Meerman Scott photo
- 58. @DMScott #INBOUND16 500 selfies at once! Photo: Barbara Kinney, Hillary for America
- 59. @DMScott #INBOUND16 The Time IS NOW!
- 61. @DMScott #INBOUND16 DONALD TRUMP Real-Time Marketing Genius Photo: @realdonaldtrump
- 62. @DMScott #INBOUND16 Simple and Memorable message repeated often ?
- 63. @DMScott #INBOUND16 Simple and Memorable message repeated often #MAGA
- 64. @DMScott #INBOUND16 Trump = Real-Time
- 65. @DMScott #INBOUND16 Trump = Real-Time
- 66. @DMScott #INBOUND16 Trump = Real-Time
- 67. @DMScott #INBOUND16 Donald Trump generated $5 billion in free media mediaQuant
- 68. @DMScott #INBOUND16 2015 Primary season Bought vs Earned Media mediaQuant + New York Times
- 71. @DMScott #INBOUND16 Dollars per Primary Delegate #1 - Donald Trump $49,891 per delegate $77 million spent 1,543 delegates @realDonaldTrumpThe Atlantic
- 72. @DMScott #INBOUND16 #2 - Hillary Clinton $105,566 per delegate $297 million spent 2,814 delegates @HillaryClinton Dollars per Primary Delegate The Atlantic
- 73. @DMScott #INBOUND16 #3 - Bernie Sanders $117,731 per delegate $223 million spent 1,893 delegates @SenSanders Dollars per Primary Delegate The Atlantic
- 74. @DMScott #INBOUND16 #11 - Jeb Bush $34 million per delegate $139 million spent 4 delegates @JebBush Dollars per Primary Delegate The Atlantic
- 75. @DMScott #INBOUND16 JEB BUSH The initial front runner used an outdated playbook Photo: facebook.com/jebbush
- 76. @DMScott #INBOUND16 Social Media are Tools… Real-Time is a Mindset
- 81. @DMScott #INBOUND16 2 THE GENERAL
- 82. @DMScott #INBOUND16 Newsjacking is your secret weapon!
- 96. @DMScott #INBOUND16 “If Hillary Clinton were a man, I don’t think she’d get five percent of the vote. The only thing she’s got going is the woman’s card.”
- 97. @DMScott #INBOUND16 “Mr. Trump accused me of playing the woman card. If fighting for women’s health care and paid family leave and equal pay is playing the woman card, then deal me in!”
- 99. @DMScott #INBOUND16 Real Time is Essential
- 100. @DMScott #INBOUND16
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- 104. @DMScott #INBOUND16
- 105. @DMScott #INBOUND16 Monthly 2016 free media >> tied << Trump = $500 million Clinton = $500 million mediaQuant (August 2016)
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- 118. @DMScott #INBOUND16
- 119. @DMScott #INBOUND16 Trump campaign emails Sept 19 – Sept 30, 2016
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- 123. @DMScott #INBOUND16
- 124. @DMScott #INBOUND16
- 125. @DMScott #INBOUND16 Clinton ground game: Volunteers selling door to door
- 128. @DMScott #INBOUND16 3 REAL-TIME AT THE DEBATES
- 130. @DMScott #INBOUND16
- 131. @DMScott #INBOUND16
- 132. @DMScott #INBOUND16 Vice Presidential debate
- 133. @DMScott #INBOUND16
- 134. @DMScott #INBOUND16 Mike Pence was regarded to have “won” the VP debate
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- 137. @DMScott #INBOUND16 wvgazettemail.com Second (town hall) debate
- 138. @DMScott #INBOUND16 Dueling Text Messages from the Clinton and Trump Campaigns Trump Campaign sent 5:06 am on 10 October (the morning after the second debate) Clinton Campaign sent 10:22 pm on 9 Oct (as the second debate was going on) @HillaryClinton @realDonaldTrump
- 139. @DMScott #INBOUND16
- 141. @DMScott #INBOUND16 Early front runner Jeb Bush was using the outdated Outbound Marketing playbook that got his father and brother elected president.
- 142. @DMScott #INBOUND16 Bernie Sanders failed to use his millions of online supporters for good… And many became very dark and nasty.
- 143. @DMScott #INBOUND16 Clinton’s careful, traditional marketing strategies failed to energize enough voters.
- 144. @DMScott #INBOUND16 Donald Trump is a marketing genius.
- 145. @DMScott #INBOUND16 Trump’s reliance on just two strategies – Real-Time Twitter and mega rallies, both covered by mainstream media – won him the Republican nomination.
- 146. @DMScott #INBOUND16 Trump created a powerful brand, reaching his buyers via Inbound Marketing. This strategy has made him the 45th President.
- 147. @DMScott #INBOUND16 Until the 2020 election cycle…
- 148. @DMScott #INBOUND16 David Meerman Scott www.DavidMeermanScott.com
- 149. @DMScott #INBOUND16