Full MoPix leave behind deck that backed up our 500 Startups and PIE Demo Day pitches.

1. @MoPix
TM
Self service distribution for independent creators
Ryan Stoner
Ryan@getMoPix.com
Private & Confidential
Private & Confidential
917 617 6690

2. Most filmmakers don’t get distribution deals
5300
FILMS
SUBMITTED
TO
Sundance
232
SHOWN
LESS THAN
100
WILL GET
PICKED UP

3. Distribution problems
•Steep decline in DVD sales - a once $20.6B industry has declined
30% in 4 years
•Middlemen take up to 80% off the sale price
•Distributors control release dates and pricing
•Top six distributors own approximately 90% of the market
•Traditional models have shifted and consumers demand direct
distribution
Private & Confidential

4. A platform to easily brand, distribute, and sell video content
MoPix is giving independent
filmmakers and alternative
content creators a turnkey
way for creating, distributing,
and monetizing video and
related content to deliver full
DVD-like experiences via the
web as embedded on-site
widgets, on Apple iOS and
Android devices, and soon
other mobile platforms and
digital media products.
Private & Confidential

5. Our product
Pull content from the cloud with Dropbox and
Amazon S3.
Bundle photo galleries, video extras and more. Add, change and
publish content any time. Even after it’s launched.
Control how your content is displayed by
customizing background images, configuration
layouts, fonts, colors, and page specifications.
Distribute your content across multiple devices and platforms, such as
Connected TVs, Web, iTunes App Store and Android Marketplace.

6. Results: Catalyst to empower content creators
Australian horror movie
The Tunnel premiered
exclusively through MoPix.
As a result the film
subsequently secured a
theatrical and DVD
distribution deal, and went
on to became the most
popular Australian horror
movie of all time.
The UK film The Silver Goat was the first film
in the world created exclusively for the iPad. As
a result The Silver Goat received some
fantastic press for their premier hosted on a
double decker Routemaster bus and reached
#15 in the entertainment category of the UK
App store.
Private & Confidential

7. 3k titles, 2k filmmakers and growing
4000
MoPix Launch
3200
R Squared
Films Deal
2400
1600
CD Baby Deal
800
0
January
March
May
# of titles Acquired
Private & Confidential
July
Septemb

8. CD Baby partnership: 2,000+ independent filmmakers
MoPix has secured an exclusive partnership deal to take over all digital fulfillment and distribution
for Film Baby, a division of CD Baby. This includes Film Baby’s current user base of 2k+ filmmakers
and handling all future submissions for digital distribution directly through MoPix.
Film Baby Overview
Film Baby provides filmmakers with distribution solutions
to promote and sell their work to worldwide audiences.
Film Baby is wholly owned by CD Baby, the world’s largest
distributor of independent music, specializing in the sale of
CDs and digital music downloads from independent
musicians to consumers.
Private & Confidential

9. Growth: Cumulative transactional revenue flow
$10,000,000.00
Assumptions
Blackberry &
Connected TV
additions
Average sales per day per
title
Average sales price
$7,500,000.00
Platform Growth Variables
(breakdown by device)
$5,000,000.00
Android and
Roku additions
MoPix
Profitability
$2,500,000.00
Web distribution added &
Film Baby titles released
$0.00
January 2012
August 2012
January 2013
June 2013
# Revenue Flow
Private & Confidential
December 2013
0.3
$6.99
iOS(1000)
Web(1500)
Roku (300)
Android (200)
Windows Phone (20)
Blackberry (50)
Connected TV (50)

10. Financials
$20,000,000
FY2013
(predicted)
FY2014
(predicted)
FY2015
(predicted)
$15,000,000
Total Gross
Revenue
$9,218,678.86
$14,492,501.96
$19,874,894.34
MoPix Gross
Profit
$1,843,735.77
$2,898,500.39
$3,974,978.87
OPEX
$1,308,600
$1,847,710
$2,284,518.9
EBITDA
$535,135.77
$1,050,790.39
$1,690,459.97
$10,000,000
$5,000,000
$0
2013
2014
Gross Profit
Private & Confidential
2015
Revenue

11. Product roadmap
Current
✓
Private beta list
✓
11 film apps released; >3200 films secured
✓
Individual Apps for iPad
• MoPix Content Locker CMS 2.0: Public Beta
• Digital download-to-device/stream
• Embeddable on-site widget for purchase
and playback
• iPhone and iPad Marketplace App
✓ MoPix Content Locker CMS 1.0
✓
2013
2012: December
Film Baby digital distribution partnership secured
• Facebook integration to encourage
discussion and sharing.
• Film Baby migration & distribution
executed
• Publisher marketing support packages to drive
viral uptake
• Lifecycle promotions and integration with all
major social networks
• Android Compatibility
• Set Top Devices
• Roku
• Boxee
• GoogleTV
• Xbox360/PS3 App
• iTV Compatibility (Vizio, Samsung, LG, Toshiba,
Panasonic, Sony, etc)
Being Sold
Transcendent Man
Silver Goat

12. 12 month plan
September 2012
December 2012
March 2013
Product
Content Locker + iOS
Digital Web Download &
MoPix marketplace
Android & Roku
Team
8
10
13
18
20
Key Hires
!
+Mobile Engineer
+Back-end Engineer
+Front-end Engineer
+Marketing
+Community Manager
+1 Sales/BD
+Platform Engineers
+ Sales/BD
+ Customer Support
Continued growth in
necessary areas.
Marketing/Engineering
as a focus.
Continued growth in
necessary areas.
Marketing/Engineering
as a focus.
Monthly Burn
$70k
($30k earmarked for
immediate development
support)
$90k
$120k
$160k
$180k
Private & Confidential
June 2013
September 2013
Blackberry & Connected Set top Devices/Gaming
TVs
consoles

13. User acquisition: Getting more independent creators
•Inside Sales Team
•Existing distributors make a majority of sales via referrals from filmmakers or sales agents.
•Hiring a business development/sales team to focus on securing relationships with distributors and sale agents
that represent 50 to 2,000 independent creators.!
!
•Paid Acquisition
•We know our unit/funnel economics, so we can begin to experiment with SEM and other methods of paid
acquisition.
•For every 1000 filmmakers with new titles we sign up we earn at least $765k in 1 YR Revenue. LTV is definitely
higher as we extend our distribution reach to additional platforms.
!
•Word of Mouth/PR/ Referral
•100% of MoPix’s acquisition to date is via referral or through press mentions.
•Provide discounted fees and referral incentives for active and loyal filmmakers.
Private & Confidential

14. Financing
IMMEDIATELY SEEKING:
•$1.5mm Series A
•Use of proceeds: To execute our product roadmap for the next 18 months, reach profitability
within 12 months, and properly distribute the 3k+ titles we have received from filmmakers.
• Hiring of 3 additional engineers, 1 marketing lead, 1 BD/Sales lead and 1 community manager
• Migrate Film Baby content to the MoPix system.!
• Implement a web digital download system (consumers can purchase direct digital downloads from the MoPix site).
• Dynamic content delivery infrastructure (serve content on demand rather than package it with an app).
• MoPix marketplace app: The marketplace will have to serve up multiple films/properties, handle integration with
purchasing, include search and discovery features, and provide a way for users to manage downloads.
• Extend MoPix platform to additional end-user channels and devices.
• MoPix marketing and acquisition campaigns for both independent creators and end-users.
Private & Confidential

15. Founders, Advisors & Investors
Portland Incubator
Experiment
Wieden+Kennedy
Dave McClure
500 Startups
Upstart Labs
Greg Rau
Ryan Stoner
CEO & Co-Founder
Brand strategy professional worked w/ Academy
Awards, EA, Fox, Microsoft, NBC, and T-Mobile,
among others. In 2006 launched the strategic division
of a branded entertainment agency and grew the
company from $1 million to $20 million in annual
revenue.
Specialty: Biz Dev/Strategy/Marketing
Drew McAuliffe
CTO & Co-Founder
Merrick
Tech engineering for 15 years. Formerly, developed
iPad and iPhone apps for The Academy Awards,
Disney, Warner Brothers and entertainment moguls
such as Anthony Zuiker.
Specialty: iOS/Java/Ruby/Server-Side Software
Micah Baldwin
Graphicly
Private & Confidential

16. Exit strategy
Amazon
•Allows Amazon a major
source of content for
platforms like Kindle Fire that
they wouldn’t already have.
•More targeted advertising;
increased customer lock-in,
additional revenue stream for
current library of movies.
•Seamless integration with
AMS infrastructure for easy
content creation and
distribution.
Netflix
•Allows Netflix access to a
content format that is
competitive with iTunes
Extras and easily expanded to
all their platforms.
•Additional revenue from
immersive social interactions
and second story content.
•Integration with Netflix by
providing self distribution
automation and allowing
MoPix film extras to be pulled
into Netflix.
Apple
•Expand presence by bringing
self- published movies to the
masses through apps.
•Integrate with iTunes Extra
and easy expansion beyond
the desktop to mobile
applications.
•Integration with Apple by
providing self distribution
automation and film extras
through the MoPix App
Builder.
Google
•Expands presence by
providing a marketplace for
content creators to exploit
full-library content
experiences.
•Additional revenue sources
from MoPix’s advanced
viewing experience that
complement YouTube and
Google TV.
•Seamless integration with
Google TV - allowing a
platform through which
content creators can easily
upload and sell their content.
Exit Calculations
Sold: Warner Bros.
*undisclosed ($60mm to $90mm)
May 2011
Sold: Amazon
$312mm
January 2011
Sold: Walmart
$100mm
February 2010

17. Future vision: Self service distribution for independent creators
Our mission is to provide independent filmmakers and alternative content creators with the tools
to cut out the middle man and distribute their content directly to their fans. Our goal is to
revolutionize film distribution to become the largest enabler of self-distributed content by giving
independent content creators complete creative control, instant distribution turnaround and
support for social interaction with their loyal fan base.
!
MoPix was founded to support & be the voice of independent filmmakers and content creators. We
are striving to build a company that enables:
•
Consumers to buy direct and stay tuned from pre-release to home entertainment.
•
Consumers to purchase and watch content with whatever device and with whatever video player.
•
Actors & producers to drive sales at all stages.
•
Creators to connect directly with audiences to drive ticket sales, home entertainment sales, merchandise sales.
•
Everybody to make original programing. Creators become channels, producers - then studios & networks.
•
A world of unlimited upside for independent creators.
!
!
Private & Confidential

18. TM
Thank you
AngelList
Investor App
Drop us a line
Ryan Stoner
Twitter
Angel.co/MoPix
getmopix.com/investorapp
founders@getmopix.com
M: 917 617 6690
@MoPix

19. The impact of digital delivery
Traditional models have shifted. Consumers demand direct distribution
Movies
TV Shows
Fitness
Music
Books
Private & Confidential

20. Media distribution challenges
• The DVD is dying. A once $20.6B industry has declined 30% in 4 years.
Source: degonline.org
• Currently there is no easy way to digitally distribute full, DVD-like content for
consumers to own.
• No way to distribute a film or video that represents the same revenue per transaction
as DVD.
Number of Transactions equal to 1 DVD Purchase
1
DVD
Purchase
=
3.4
VOD Rentals
(Cable/
Satellite)
OR
9.6
Views
(Netflix/
Amazon)
OR
12
Kiosk Rentals
(Redbox/
Blockbuster)
Source:Warner Brothers/Economist
Private & Confidential

21. The opportunity for media/content creation
• Create and produce fitness and entertainment content.
• Initially target digital “Direct to Home” market with global entertainment brands .
• Sell content and asset management platform and custom development services to production
studios and brands
Sample partners
Sample brands
Private & Confidential

22. The business of producing hits
Fitness
TV Shows
$50 Million in Revenue
32+ Million Units
EST. $200 Million
Annual Revenue
$75 Million in Revenue
$65 Million in Home
Entertainment Sales
$125 Million in Revenue
Motivational
Concerts
Movies
$185 Million in Home
Entertainment Sales
$77 Million in Home
Entertainment Sales
$190 Million in Home
Entertainment Sales
$257 Million in Home
Entertainment Sales
Private & Confidential
Source: Creative Artists Agency, 2010, the-numbers.com
$29 Million in Home
Entertainment Sales
$17 Million in DVD
Sales
Stand-up Comedy
$120+ Million in
Revenue
$22 Million in Home
Entertainment Sales

23. Building for the network effect
•Socialization
•Integration with Facebook Open Graph so users can see what
their friends are watching, what’s in their queue, or what they
thought of a particular movie. When a user watches a film MoPix
will auto post to their their Timeline. This brings in a
tremendous “free” and effective social marketing aspect, much
like Spotify.
!
•Content Bundling
•Create genre/DVD extras/film festival collections with a buy full
bundle for a lower price messaging.
•Offer daily/weekly/seasonal sales.
•Editorial calendar for seasonality, premieres, etc.
!
•Lifecycle Promotions
•Allow users to gift movies to friends.
•Enable audiences to stay tuned from pre-release to home
entertainment by being the point of aggregation to engage with
actors, drive ticket sales, home entertainment sales,
Private & Confidential
merchandise sales.

24. Micro-transactional purchase packs
•Cross promo & upsell potential with DVD
Extras
!
•Allow users to gift movies to friends
!
•Integrate with all major social networks
and show a news feed of purchases
(depending on preferences)
Private & Confidential

25. Market adoption actions
TM
Trying to alter consumer behavior
(from physical to digital)
Upsell
Legacy Challenges:
Lower average selling price for
digital goods
Value Sell
•Drive Traffic to MoPix app, rather
than the single film download; buy
instead of renting
•Availability, Accessibility,
Connectivity
Bundling
Response:
•Show related films, Link to related
movies
Cross sell higher ASP products
Less distribution & production cost
•Portable & Storage- Store 40 films
in the space of a single DVD, store
more on the cloud
•Long-term cost - save money
•Security- Don’t ever lose a movie
because it is stored in the “cloud’
•Let users sample product (buy as
in app purchase/try free for first
time customers)
•Market the MoPix Video App where
ever the physical product is
•Showcase deals on the MoPix
website

26. Bulls-eye comparison
Direct (Self service distribution)
• In the same space
• Electronic download
• Online/Tablet
• Direct to consumer distribution
Category
• In related space, different distribution delivery process for
content creator
• Online
Indirect
• Services providing film & video related entertainment
Direct
• Distribution Aggregators
• Online
Category
Substitute
• Other places users can spend their time that could otherwise be
experienced through MoPix
Indirect
Substitute

27. Bulls-eye
Fandango
Blip.tv
Distribber
Babelgum
Distrify
Mubi
School Event
Veoh
SnagFilms
Travel
PreScreen
EggUp
DIY Crafts
Voddler
Comedy Club
Vimeo
iTunes
Vudu
OpenFilm
Circus/Fair
FlickLaunch
Pivotshare
Direct
DailyMotion
Flixster
Magic Show
Hulu
IMDB
VHX
IndieFlix
Amazon
Instant
Cooking Lessons
Vevo
Youtube
Theater
Pulley
Home Improvement
Religious
Activities
Category
Motivational Seminars
AnyClips
TopSpin
Crackle
Sporting Events
Education
MoxieType
MovieClips
Indirect
Political Speeches
Fitness Activities
Concerts
Comic Books
Substitute

28. Competitive analysis
Content Creators
Ease of Approval
Process
iTunes
Youtube
Control over Content
Creation
Average Margin per
Transaction
for Content Creator
≈ 10% to 40%
N/A
(CPM of $0.75 to $2)
Hulu
≈ 5% to 20%
Amazon Instant
≈ 30% to 60%
IndieFlix
≈ 70%
(1 dollar surcharge per
unit streamed)
Netflix
≈ 5% to 15%
Flixster
N/A
PreScreen
MoPix
(studio only)
≈ 50%
(net revenue from
sales)
100%
Users
Control over content
(pricing & engagement)
Audience & Reach
Social Network
Breadth of Content
Ease of Ownership
Viewing Experience

29. Competitors: possible entrants
MoPix Risk Defensibility
•Emphasis on tooling to make content creation easy for
anyone, rather than just focusing on partnerships and
acquisition.
•Ongoing, our technology defensibility will be bolstered
by patents, technology efficiencies, marketing upsell, and
analytics which will allow us to offer additional market
research insights to filmmakers or rights holders.
Could develop full-DVD like
experiences to extend their film
libraries to additional devices
Studios & Agencies
(Paramount,
Lionsgate, etc.)
•Tools to allow anyone to create their own bundled
content for app distribution.
•Tools to allow monetization of video and other content
offered as in app purchases
•Strategic content distributor partnerships (Exclusivity deals)
bolster our flow of content to our platform by offering
them ‘App Shelves’.
•Integration cloud asset management (DropBox, Amazon)
ensure the efficient transfer of files.

30. Market opportunity
Digital
50%
95%
!
source: degonline.org
!
50%
Note that this represents consumer spending, and not
overall industry revenue. Ad revenue from sites like
YouTube or Hulu isn’t included.
87%
!
2006
U.S. CONSUMER HOME
ENTERTAINMENT RENTAL & SELLTHROUGH SPENDING
!
2010
U.S. CONSUMER HOME
ENTERTAINMENT RENTAL & SELLTHROUGH SPENDING
Physical Media
2014
U.S. CONSUMER HOME
ENTERTAINMENT RENTAL & SELLTHROUGH SPENDING
By 2014
Tablet users will make up 1/3 of internet users. Tablet owners are often ‘dual device’ users with the expectations
for enhanced video experiences delivered to them on every available screen.
$53+
+
90m
+
source: eMarketer
50%
Tablet Owners by 2014
Spent on apps by tablet
owners
yearly
of all Tablet Owners are watching
both full TV episodes and full-length
feature films
source: eMarketer
source: OPA
source: In-Stat
Private & Confidential
=
2.3b
Total Addressable Market