SXSW 2015 - 12 Takeaways for Agencies, Marketers & Startups & 34 Startups You Missed
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Wrap up of Publicis top trends and insights from SXSW 2015 Interactive.
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SXSW 2015 - 12 Takeaways for Agencies, Marketers & Startups & 34 Startups You Missed
- 1. SXSW 2015 was MADNESS! 12 Takeaways for Agencies, Marketers & Startups
- 3. Man, There Are A Lot Of Brands Pulling Stunts At SXSW
- 4. SapientNitro prints #SXSWBest hashtag on lanyards to aggregate the best SXSW events and hijack the Twitter trend tweetstorms.
- 10. WANT MORE? DIG IN FURTHER!
- 14. 34 STARTUPS @SXSW From matttthieu.com When in fullscreen, click on the logo to learn more
- 15. A smart device to connect farmers and consumers directly. A book in which you put a smartphone to generate various effects into the story. A smart shelf on which vegetables can talk to tell where they come from. Augmented reality app to simulate your 3D models in real world, size & time. A social platform to engage with event guests, capture leads & spread content. Every image, object and even place can have its own a augmented reality experience!
- 16. K Smart fix to analyze your snowboarding performances in real time! An application for kids & artists that brings yours drawings to life. A selfie camera unit that takes photos only when people are smiling. A library of visual personality assessment accessible via a simple API. An awesome gesture recognition feature for mobile device to improve social interaction. Designs products to know what is in food. 1st product: a portable sensor for gluten.
- 17. A dynamic photo pairing app, infinite possibilities for brands. The best and the easiest way to pay/get paid with credit card in US. Sweat and you’ll earn bitcoins. Peer to peer energy sharing system. Your new friend to chat about restaurants & an AI inside an app. A sprinkler system to help gardeners monitor & take care of their garden.
- 18. Broadcasting live events from your mobile device. Local & social live discussion app which works without Internet connection. Chat with a little something more than emoji. The most awesome mobile reward program you’ll ever find. Monitor your dog activity and much more. Make perfect photos by extracting highlights from your videos.
- 19. Confirm user’s identity you’re interacting with, thanks to facial recognition. Create your own store using Instagram. Combine multiple videos from friends & family into 1 in a flash & with no editing soft! Visual recognition game changer to help people find any parts of anything. A social platform to engage with event guests, capture leads & spread content. LOOPD Discover & buy products through images across digital & print publications.
- 20. Measure, monitor and control your tooth-brushing habits. Modular hydroponic systems, compact and easy to use, to grow almost everything. The first 3D Printer to produce fully functional objects. MEERKAT stole the show Download the app Captain Obvious is here for you!
- 21. 21 THANKS Thank you for taking time to read our takeaways from SXSW 2015. If you would like to know more or dive into the major trends and insights observed from SXSW Interactive 2015, then please tweet us at @PublicisSeattle Hope to see you at SXSW 2016! Ryan Stoner, Strategy Director @Stoneage
Editor's Notes
- The goal is to return to work after SXSW feeling inspired by innovative ideas. Here are some innovative ideas that inspired us this year.
- WANT MORE? DIG IN FURTHER! “A Few Days In Austin…” by Ben Rubin, Meerkat CEO https://medium.com/@Meerkat/sxsw-day-1-5-8ac51255fae1 During SXSW Interactive, starting on Friday, March 13th, Meerkat streams from Austin shot up, and views of those streams are reaching over 25,000 per day. http://simplymeasured.com/blog/2015/03/16/91000-meerkats-how-many-popped-up-at-sxsw/ On March 26th, Twitter finally launched Periscope - http://www.nytimes.com/2015/03/27/technology/tech-titans-bet-that-the-world-is-ready-for-the-streaming-selfie.html?_r=0 On March 30th, BGR.com posted this article on Meerkat dying a slow death http://bgr.com/2015/03/30/meerkat-vs-periscope-analysis-journalism/ Lesson #1: Total platform dependency is a risk not to be taken lightly Lesson #2: PR can make you and kill you - there are some who magically "time" exits at PR zeniths; but the real game is building something of actual value, and letting the attention come ... not the other way around (which is the way silicon valley unfortunately trains entrepreneurs to do, and tech journalists seem to reward.
- WANT MORE? DIG IN FURTHER! Brands went on the offense at SXSW this year. Brands are investing real budgets and resources to drive their businesses forward. This was clear at this year’s SXSW Interactive, featuring over 80 pitch events, and that number doesn’t include the private and off-site competitions. More here- http://blog.getkite.co/2015/03/24/how-brands-are-going-on-the-offense-at-sxsw-and-all-year-round/ SXSW has turned into a big branded monster, but it is about the gimmicks, not the brands. More here- http://thenextweb.com/insider/2015/03/17/sxsw-is-about-the-gimmicks-not-the-brands/ Four brands you didn’t expect to see at SXSW this year(I’ll add bausch and lomb to the list) - http://digiday.com/brands/sxsw2015-three-brands-you-didnt-expect-to-see-at-sxsw-this-year/ Winners of the 2015 SXSW Accelerator pitch contest can be found here - http://sxsw.com/interactive/news/2015/congratulations-seventh-annual-sxsw-accelerator-winners
- WANT MORE? DIG IN FURTHER! SapientNitro prints #SXSBest hashtag on lanyards to aggregate the best sxsw events and the hijacking the Twitter trend tweetstorms.
- WANT MORE? DIG IN FURTHER! The ‘Designing for Trust’ presentation deck can be found here: https://speakerdeck.com/mvboeke/designing-for-trust
- WANT MORE? DIG IN FURTHER! The recap and slides for ‘Designing For The Mind’ presentation can be found here: http://www.neurosciencemarketing.com/blog/articles/designing-for-the-mind-sxsw-2015.htm?
- WANT MORE? DIG IN FURTHER! View Josh Clark’s full presentation on ‘Magical UX and the Internet of Things’ here: http://www.slideshare.net/joshclark/magical-ux-and-the-internet-of-things
- WANT MORE? DIG IN FURTHER! Looking around Mars through virtual reality at Nasa - https://vine.co/v/OVDmjlbX30m Blog post reviewing the presentation on virtual reality and the evolving concert experience - http://www.thewhiteagency.com.au/sxsw-day-5-concert-experience-future/ Virtual reality at SXSW as reviewed by Blackfin 360 - http://blackfin360.com/2015/03/17/virtual-reality-a-reality-at-sxsw-2015/ Sports begin using virtual reality for training, learning, entertainment - http://www.neowin.net/news/sports-begin-using-virtual-reality-for-training-learning-entertainment The North Face brings virtual reality to retail - http://digiday.com/brands/north-face-brings-virtual-reality-retail/
- WANT MORE? DIG IN FURTHER! Most Packed ‘made in Japan tech’ SXSW with tons of innovation in Japan row. Here are some other Japan innovations. The family robot that brings your loved ones closer -http://bocco.me/ Gesture ring that allows you to shortcut everything - http://logbar.jp/ring/en Experience the story behind your food with a social network that connects farmers to consumers - http://kakaxi.me/ Use your smartphone to bring a children’s book to life - http://playful-books.com/en/ The worlds first printable open source robot - http://plen.jp/ Offers handy tools to light up your own artwork - http://agic.cc/
- WANT MORE? DIG IN FURTHER! Own the real-life conversation.We’re moving rapidly from a spectator culture to participant culture where special moments happen when technology can bring people who are not connected in real-life together. #SXSWYik three principles - Start simple. Start small. Start now. Yik Yak Founders defend themselves against criticism - http://techcrunch.com/2015/03/16/yik-yak-founders-sxsw/ Is this the first anonymous app that understands the power of secrets? -http://www.dailydot.com/technology/yik-yak-app/
- WANT MORE? DIG IN FURTHER! Crossfit Brand Chief Jimi Letchford, discussed knowing your brand story and staying true to your community. Part of what makes CrossFit so popular is that they are making business opportunities for OTHER people. Every 2 hours, 24 mins a new CrossFit gym opens; with 93% success rate after five years of business #SXCrossFit #SXSW Crossfit offers an exercise in corporate teamwork- http://www.nytimes.com/2013/03/31/business/crossfit-offers-an-exercise-in-corporate-teamwork-too.html?_r=0
- WANT MORE? DIG IN FURTHER! Storytelling is now storyselling. When you think of a creating content it’s not just a question of reimagining the content. It’s about re-engineering the way content is developed, promoted and shared. Ten years from now mobile phones will be everyone’s hub for content consumption. Brands will need to follow the lead of Thrillist and Red Bull to incorporate both content and commerce to find new ways to directly monetize users outside of the current advertising models.
- WANT MORE? DIG IN FURTHER! The keynote speech from Astro Teller (the ‘Captain’ of Google X) was focused on the need for all companies to take risks and fail fast. In his words, ‘Failing early is cheaper than failing late’. The faster you can get your ideas in contact with the real world, the faster you can discover what is broken with your idea. Bumps and scrapes are critical for informing the future of products. Get out there. Lean fast. Fail fast. Aim for 10x better. You can read his full speech here: https://medium.com/backchannel/how-to-make-moonshots-65845011a277
- Need more? Check out Slideshare’s list of additional resources here: https://blog.slideshare.net/2015/03/23/happy-design-overcoming-perfectionism-more-the-best-of-sxsw-2015/