Totem Sustainability wants to make sustainability easy and affordable for all organisations. Starting with a focus on energy, water and waste data we will help organisations manage their legal and voluntary sustainability requirements and integrate their reporting, saving time, money, and the planet. The data will then be shared to increase the learning opportunities for our customers and for governments, universities and other interested parties. That’s Sustainability for Everyone.

1. Sustainability for Everyone

2. Modular Sustainability Management
*Mock-up based on prototype
• Web based SaaS platform.
• High quality energy, water and
waste data.
• Modular, paid upgrades.
• Integrated and customisable
reports.
• Management of certifications
and legal requirements.
• Integrate with other systems.
• Connect with partner
organisations.

3. Closed systems
Data is not shared between
customers and systems
do not connect with other
products so learning is
constrained.
Expensive
Sustainability teams have
limited budgets and
systems are expensive,
ranging from a few
thousand to several
million.
£££
Complicated
Rely on manual data
collection so data is low
quality. Reporting
functionality is basic, so
outputs are of little value.
Lots of jargon, bad UI.
?
Managing energy, water and waste is
expensive, time consuming and difficult.
Problems with current systems

4. ✓
Easy to use
Design an intuitive UI to
collect quality data,
resulting in informative
and valuable reports.
Automate wherever
possible.
Open system
Share data between
organisations and make it
available to third parties.
Exchange data with other
systems.
£
Affordable
Free core system with paid
upgrade modules for
advanced features.
Organisations only pay for
what they need.
Good design and a different business
model can make it easy and affordable.
A new approach

5. “CR reporting is now undeniably a mainstream
business practice worldwide” (KPMG, 2013).
Legal requirements
All 5.4m UK companies are required
to comply with waste and timber
regulations. 6,965 are required to
comply with the Energy Savings
Opportunity Scheme (ESOS).
Voluntary schemes
Uptake of voluntary schemes is
increasing. In 2014 there were 40,000
ISO 14001 certified UK organisations
and over 1.5 million globally.
*CR– Corporate Responsibility
The UK sustainability market

6. Sustainability consulting
The global sustainability
consulting market is
forecast to exceed $1
billion in 2019 (Climate
Action Programme, 2015).
Reporting companies
71% of large companies
are reporting CR (KPMG,
2013). Large companies
now requiring their supply
chain (SMEs) to improve
sustainability.
Growing market
Vendors of voluntary
sustainability reporting are
experiencing 50% growth
per year (Verdantix, 2016).
50%$1bn 71%
“…it is an understatement to note that there is room for
improvement for sustainability reporting processes.”
(KPMG, 2012).
*CR– Corporate Responsibility
The global sustainability market

7. Company Size Number of
companies
Current systems
market focus
Totem Sustainability
market focus
250 + employees 6,965 ✓ ✓
50-249 employees 32,555 ✗ ✓
10-49 employees 203,525 ✗ ✓
1-9 employees 1,068,815 ✗ ✓
Wider market, bigger impact.
✓- Primary focus ✓- Secondary focus ✗- Not a focus
The UK market opportunity
Launch in UK, then expand to other regions.
We’ve designed with flexibility in mind.
Stats from: https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/467443/bpe_2015_statistical_release.pdf

8. Direct
Existing relationships
Events
Trade shows
Marketing and publicity
Grow customer base with targeted marketing
and built in referral mechanisms.
Supply chains
Property developers
Manufacturers
Supermarkets
*In receipt of LOI from
company with 1,700
supply chain partners.
1. 2. 3.
*Routes to market shown in order of preference
System referrals
Referral mechanisms are
built into the system to
encourage a ‘viral’ uptake.
The route to market

9. Core system
Core system released
including data entry, data
management and basic
reporting. Start testing with
early adopters.
Paid upgrades
First paid for modules
released including bill
validation, custom
reporting and partner
management.
Break even
Breaking even X months
after investment. Then
review, learn, update and
plan future growth.
X
Months
X
Months
X
Months
Break even X months from product launch,
revenue forecast to reach £XXm in 5 years.
The plan so far

10. There are three types of solution and
some organisations are using them all.
Simple databases
Low capital expenditure
but labour intensive.
Skilled labour required for
set up and ongoing
maintenance. Bad data
leads to bad reports.
Off-the-shelf
Cost £1,500 to £50k+ per
year. Customisation costs
extra, bad data leads to
bad reports, closed
systems, narrow market
focus.
Bespoke
Same problems to off-the-
shelf solutions but very
expensive. User interfaces
become cluttered and
rarely deliver on promises.
Our competitors

11. Easy to use
Set up wizards, intuitive
user interface, technology,
automation, certification
and compliance
management, and partner
collaboration.
Cost
Lower cost for a better
product with upgrade
flexibility to suit each
organisations needs.
Quality data
Build large, high quality
data sets and make them
available to customers and
third parties.
Outputs
Great data analysis and
built in reporting to comply
with legal and voluntary
requirements.
Knowledge
From our experience we
know how users want to
use the system, how to
collect better data and the
outputs organisations
need.
Connectivity
Open to connect with other
systems and services,
making management and
reporting easier.
Our competitive advantage

12. Modules
Regularly introduce new
paid modules based on
customer demand,
measured through our
“Mod Shop”.
Data
Monetise data collected
through third party sales
and internal research and
business development.
Provide bespoke reports
Consulting
Data driven consultancy
services (validation and
solutions), in addition to
traditional environmental
consulting services.
Residential
Adapt system to provide a
residential version for
home owners to monitor
their sustainability impacts
and improve performance.
Hardware
Develop new sensors and
products to make data
collection easier and more
accurate for organisations
and individuals.
Licensing
Partner with sensor
manufacturers and other
software companies to
expand data collection
ecosystem.
The growth potential

13. The team
Founder, CEO
(MSc, IEMA Affiliate)
Programmer/
Developer
Ian Dodd Cofounder 2
Ian was a tech consultant before
becoming a sustainability
manager. He realised current
sustainability systems could be
improved and founded Totem
Sustainability to develop tools to
empower any organisation to add
value through sustainability.
Ian owns XX% of the company.
Place holder. Place holder. Place
holder. Place holder. Place holder.
Place holder. Place holder. Place
holder. Place holder. Place holder.
Place holder. Place holder. Place
holder. Place holder. Place holder.
Place holder. Place holder. Place
holder. Place holder.
Cofounder 2 owns XX% of the
company.

14. We are looking to raise £XX to build the product
and launch within XX months.
Business Planning
Based on our experience
of working in sustainability
teams we have designed a
system that improves
upon the existing options.
Prototyping
We have worked with our
preferred developer to
create a prototype of our
vision and explore the
possibilities of the product.
Developing
Build the system and
begin testing with early
adopters before launching
in XXXX.
NEXT…
✓ ✓
What do we need?

15. Collect quality data Analyse performance Generate reports
*Mock-ups based on prototype
Other mock-ups