In B2B sales where there is a negotiation, the sales person is setting or influencing the final price paid by the customer. The risk is that sales over discounts, not reaching the highest possible prices due to lack of knowledge or inappropriate incentives. In these cases, guiding sales to an appropriate price corridor can have a significant positive impact on realized pocket prices by avoiding unnecessary discounting.
This presentation covers the key elements to implementing an effective price guidance process, including what type of price guidance to give, how to get the sales team’s attention, approaches to come up with the specific guidance, and how to ensure it all comes together in a sustainable way.
This presentation will be useful for companies that want to ensure their negotiations are effective and well controlled.