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SCENTSY
SCENTSY FAMILY IDEASHARE
BEST INNOVATION
2014 IDEASCALE INNOVATION AWARDS

 Scentsy is an Idaho-based candle warmer company that was founded in 2003
and has since been called "America's fastest-growing consumer products
company" by Inc. Magazine. In addition to candle warmers and scented wax,
Scentsy also sells bath products, cosmetics, laundry items, and similar
products and they do it all through a network of consultants that sell their
products directly to the consumer. As of 2014, that network of consultants
numbered more than 120,000 people.
In order to manageably engage with all of their consultants around the world,
Scentsy launched the Scentsy Family IdeaShare on IdeaScale. They did this,
because Scentsy consultants are the closest to their customers and Scentsy
hoped that by communicating with their consultants, they would gain a
better understanding of potential new needs and desires, new product
offerings, possible systems and programs that might be successful and would
most meaningfully serve their customers.
In order to promote the Scentsy Family IdeaShare, Scentsy promoted the
community through multiple channels, including
• Consultant news and communications,
• Integrated links throughout the Scentsy system,
• Social media campaigns that promoted successfully completed ideas,
• the annual national convention called the Scentsy Family Reunion
where the top idea contributors were congratulated. It was during this
convention that every completed
idea was announced and that they
closed the community for further
ideas until their next challenge.
2INNOVATION AWARDS 2014 - SCENTSY FAMILY IDEASHARE
Scentsy, Inc., Scentsy Family IdeaShare
Sourcing the Top Selling Product of All Time
Scentsy Family Reunion
Although Scentsy only introduced their system to the highest-ranking
consultants as part of their initial roll-out, they now have a vibrant community
that boasts over 9,000 ideas shared to date, with more than 600,000 votes, and
17,000 comments from among 153,000 users. But the company had even more
to celebrate.
• One of the top community ideas, the Mason Jar warmer was created as a
result of an IdeaScale suggestion which ended up becoming the to-selling
warmer in Scentsy history.
• 86 other product ideas that have already been implemented.
• Numerous other products that are in production, some of which include
warmers that promote breast cancer awareness, a teapot warmer, a
specialty raclette warmer, new multipack programs, and much, much
more.
“We have had over 9,000 ideas shared to date,
with more than 600,000 votes, and 17,000
comments from among 153,000 users. One of
our top community ideas, the Mason Jar
warmer, was an opportunity for us to weave in
a trending idea from among our consultants,
with a fantastic story, and it resulted in the top
selling warmer of ALL TIME for Scentsy.”

-Julie Cabinaw, Digital Marketing & Experience
at Scentsy, Inc.
3INNOVATION AWARDS 2014 - SCENTSY FAMILY IDEASHARE
Scentsy homepage
• Celebrating completed ideas is one of the best ways to promote
participation
• Utilizing the IdeaScale innovation widget in existing digital
environments increases engagement
• Delivering on employee-generated ideas can deliver huge, revenue
impacting results
What Did We Learn from Scentsy?
FOR MORE INFORMATION
sales@ideascale.com
Global / Americas
+1 800-549-9198
New Zealand
+64-080-099-5088
Australia
+61-02-9037-8414
United Kingdom
+44-0-808-189-1476

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Case Study: Scentsy, Inc.

  • 1. 
 SCENTSY SCENTSY FAMILY IDEASHARE BEST INNOVATION 2014 IDEASCALE INNOVATION AWARDS
  • 2. 
 Scentsy is an Idaho-based candle warmer company that was founded in 2003 and has since been called "America's fastest-growing consumer products company" by Inc. Magazine. In addition to candle warmers and scented wax, Scentsy also sells bath products, cosmetics, laundry items, and similar products and they do it all through a network of consultants that sell their products directly to the consumer. As of 2014, that network of consultants numbered more than 120,000 people. In order to manageably engage with all of their consultants around the world, Scentsy launched the Scentsy Family IdeaShare on IdeaScale. They did this, because Scentsy consultants are the closest to their customers and Scentsy hoped that by communicating with their consultants, they would gain a better understanding of potential new needs and desires, new product offerings, possible systems and programs that might be successful and would most meaningfully serve their customers. In order to promote the Scentsy Family IdeaShare, Scentsy promoted the community through multiple channels, including • Consultant news and communications, • Integrated links throughout the Scentsy system, • Social media campaigns that promoted successfully completed ideas, • the annual national convention called the Scentsy Family Reunion where the top idea contributors were congratulated. It was during this convention that every completed idea was announced and that they closed the community for further ideas until their next challenge. 2INNOVATION AWARDS 2014 - SCENTSY FAMILY IDEASHARE Scentsy, Inc., Scentsy Family IdeaShare Sourcing the Top Selling Product of All Time Scentsy Family Reunion
  • 3. Although Scentsy only introduced their system to the highest-ranking consultants as part of their initial roll-out, they now have a vibrant community that boasts over 9,000 ideas shared to date, with more than 600,000 votes, and 17,000 comments from among 153,000 users. But the company had even more to celebrate. • One of the top community ideas, the Mason Jar warmer was created as a result of an IdeaScale suggestion which ended up becoming the to-selling warmer in Scentsy history. • 86 other product ideas that have already been implemented. • Numerous other products that are in production, some of which include warmers that promote breast cancer awareness, a teapot warmer, a specialty raclette warmer, new multipack programs, and much, much more. “We have had over 9,000 ideas shared to date, with more than 600,000 votes, and 17,000 comments from among 153,000 users. One of our top community ideas, the Mason Jar warmer, was an opportunity for us to weave in a trending idea from among our consultants, with a fantastic story, and it resulted in the top selling warmer of ALL TIME for Scentsy.”
 -Julie Cabinaw, Digital Marketing & Experience at Scentsy, Inc. 3INNOVATION AWARDS 2014 - SCENTSY FAMILY IDEASHARE Scentsy homepage • Celebrating completed ideas is one of the best ways to promote participation • Utilizing the IdeaScale innovation widget in existing digital environments increases engagement • Delivering on employee-generated ideas can deliver huge, revenue impacting results What Did We Learn from Scentsy? FOR MORE INFORMATION sales@ideascale.com Global / Americas +1 800-549-9198 New Zealand +64-080-099-5088 Australia +61-02-9037-8414 United Kingdom +44-0-808-189-1476