Learn how World CP Day's "Change My World in 1 Minute" program empowered real change on a global level using IdeaScale technology.

1. World Cerebral Palsy Day
Robyn Cummins Innovation and World CP Day Project Manager Cerebral Palsy Alliance - Australia August 2014

8. 1ST Wednesday in October each year Wednesday October 1, 2014 ‘Change My World in 1 Minute”

9. WORLD CEREBRAL PALSY DAY A Global awareness and innovation campaign to change the lives of 17 million people with cerebral palsy around the world – and their families!

10. 1.IDEAS: July to end of October: People with CP post an idea for something that would change their lives. Can be in text or a video. First Wednesday October (Oct 1 in 2014): World CP Day: A focus for events, celebrations and media attention. November and December: Two global panels review all the ideas and shortlist three.
2.INVENT IT: January to June: Invent It competition to prototype one of the three shortlisted ideas. Winners announced in July. New cycle starts.
HOW IT WORKS

12. WEBSITE

13. Very easy to implement
User friendly
Good reporting
Section 508
Distributed admin - volunteer ‘taggers’
Assessment module
Good Knowledge Base
24 hour chat support!
IDEASCALE
INNOVATION HUB Cerebral Palsy Alliance’s internal innovation platform:
•launched 2012
•‘practice’ site
•high level staff of engagement
•online and offline > applied to WCPD

14. GLOBAL CAMPAIGN
Disability services
Research institutions
Parent groups
Schools
Universities
Children’s hospitals
Practitioner networks
Student networks
271+ organizations
47 countries
Every continent

15. WE MAKE IT EASY

16. SOCIAL MEDIA

20. RESULTS
IDEAS = 900
COMMENTS = 750
VOTES = 16,000
USERS = 5,800
FACEBOOK LIKES = > 5,000

21. RESULTS

22. INVENT IT

23. Most Ideas: The organization whose clients, families, staff and friends post the most ideas will win $10,000.
Most Creative: Spot prizes of Apple iPads for people who post the most creative and innovative ideas.
People’s Choice Award: The person whose idea receives the most votes through October receives $500 People’s Choice Award.
2014 IDEAS: INCENTIVES

24. Facebook Ads: to attract individuals who are not linked in to an organization.
Country Leaderboard: Singapore winners in 2012 and 2013.
Champions: talk it up on social media
Empathy: Start living it.
2014 IDEAS: PROMOTION

25. START WITH: EMPATHY
http://mw2013.museumsandtheweb.com/

27. GO OFFLINE

29. Questions?

30. Robyn Cummins Innovation and World CP Day Project Manager Cerebral Palsy Alliance Australia rcummins@cerebralpalsy.org.au