#research #user #happy - Techniki wspierania wywiadu - UX Camp 2014
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O 3 technikach wspierania wywiadów w czasie badań UX - o kolaże, karty reakcji, karty service design
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#research #user #happy - Techniki wspierania wywiadu - UX Camp 2014
- 4. „Pogłębione” odpowiedzi badanych W googlu A opinie znajomych? Gdzie szukasz informacji? Tak, jasne
- 8. Kolaże
- 9. Masa różnorodnych zdjęć, post-ity, flamastry jak
- 12. Poznanie skojarzeń Ustalenie wspólnego języka z badanym Poznanie kontekstu kontaktu z produktem/usługą 12 kiedy
- 16. Karty Reakcji
- 18. jak Najlepiej pasujące i Top 3
- 19. Wywiad oceniający satysfakcję Poszerzenie słownika Wprowadzenie wskaźnika ilościowego 19 kiedy
- 21. Wykresy 8 8 8 8 8 8 7 7 7 6 6 5 5 5 5 4 4 4 4 2 6 5 4 3 3 3 3 2 2 2 1 1 1 1 0 0 0 0 0 0 analiza
- 22. Jakościowa analiza [Profesjonalny] To z przesuwaniem w bok jest takie bardzo… [Użyteczny] Nie trzeba wychodzić z domu, aby kupić. [Użyteczny] Czyli nie koniecznie przy komputerze stacjonarnym. [Ciekawy] Bo to jest dla mnie coś nowego, jeśli chodzi o telefon, że przenoszę ze sobą cały świat. [Przyjazny] Nie można się bać tych urządzeń, trzeba się zaprzyjaźniać. [Ciekawy] Ja taki jestem jak się dorwę do czegoś, z czym sobie nie daję rady to jednak poświęciłbym trochę czasu żeby rozgryźć. Nie lubię jak nie umiem czegoś zrobić. [Przyjazny] Wszystko pod ręką, tylko nie do końca widoczne. [Przyjazny] Ponieważ bezproblemowo dałoby się zwrócić towar, gdybym potrzebował anulować zamówienie. [Zachęcający] Lubię sobie po prostu patrzeć na sklepach. [Przystępny] Bo są promocje
- 24. jak Karty z touchpointami i emocjami
- 25. Puste kartki jak
- 26. Możesz zostawić badanego samego jak
- 27. Poznanie procesu poszukiwania, kontaktu z usługą Punkt zaczepienia do pogłębiania 27 kiedy
- 30. Techniki wspierania wywiadu Wprowadzają element zabawy Poszerzają słownik badanego Pozwalają uzyskać głębsze insighty Mogą wprowadzić zaskakujące tematy po co?
- 34. Sfotografuj
- 35. 36
Notes de l'éditeur
- Client primary source of informaction Our own analysis as well – observing, taking part in community. We were also observing the community by ourselves – its dynamics, the stong points, the weak points and so on. Our starting point was discovery phase during which we got to know our community very well. The client was our first source of information .They shared their best knowledge and experience about the users and their behaviours, previous redesigns (esp. what worked, what didn’t work) and issuses people reported to the admin. It was of much help. Mostly we would like to tell about how we engaged users in our proces. We knew users would kill us if we ignore them in the process and change the website from day to day. It was really important for us to: Work out changes with them and thereby gain their approval
- Client primary source of informaction Our own analysis as well – observing, taking part in community. We were also observing the community by ourselves – its dynamics, the stong points, the weak points and so on. Our starting point was discovery phase during which we got to know our community very well. The client was our first source of information .They shared their best knowledge and experience about the users and their behaviours, previous redesigns (esp. what worked, what didn’t work) and issuses people reported to the admin. It was of much help. Mostly we would like to tell about how we engaged users in our proces. We knew users would kill us if we ignore them in the process and change the website from day to day. It was really important for us to: Work out changes with them and thereby gain their approval
- Client primary source of informaction Our own analysis as well – observing, taking part in community. We were also observing the community by ourselves – its dynamics, the stong points, the weak points and so on. Our starting point was discovery phase during which we got to know our community very well. The client was our first source of information .They shared their best knowledge and experience about the users and their behaviours, previous redesigns (esp. what worked, what didn’t work) and issuses people reported to the admin. It was of much help. Mostly we would like to tell about how we engaged users in our proces. We knew users would kill us if we ignore them in the process and change the website from day to day. It was really important for us to: Work out changes with them and thereby gain their approval
- Client primary source of informaction Our own analysis as well – observing, taking part in community. We were also observing the community by ourselves – its dynamics, the stong points, the weak points and so on. Our starting point was discovery phase during which we got to know our community very well. The client was our first source of information .They shared their best knowledge and experience about the users and their behaviours, previous redesigns (esp. what worked, what didn’t work) and issuses people reported to the admin. It was of much help. Mostly we would like to tell about how we engaged users in our proces. We knew users would kill us if we ignore them in the process and change the website from day to day. It was really important for us to: Work out changes with them and thereby gain their approval
- Client primary source of informaction Our own analysis as well – observing, taking part in community. We were also observing the community by ourselves – its dynamics, the stong points, the weak points and so on. Our starting point was discovery phase during which we got to know our community very well. The client was our first source of information .They shared their best knowledge and experience about the users and their behaviours, previous redesigns (esp. what worked, what didn’t work) and issuses people reported to the admin. It was of much help. Mostly we would like to tell about how we engaged users in our proces. We knew users would kill us if we ignore them in the process and change the website from day to day. It was really important for us to: Work out changes with them and thereby gain their approval