Product knowledge is the fundamental skill needed by sales staff to make better sales

4.  People buy from people with great product
knowledge.
 Product knowledge leads to confidence and
confidence leads to success.
 Product knowledge helps you to create value
for the product you are selling.
 When you create value,
customer get excited to buy the product.

5.  Your product knowledge helps the customer to
make better decision.
As per one study 50% of customers look for
expert advice on what to buy.
73% say “Product knowledge is what they need
from sales associates”. (Forbes Magazine)
 Knowledgeable staff make more sales – Guess
how much more – 10%, 25% or 50%?
Research shows that knowledgeable staff sells
87% more than staff without knowledge. (Forbes Magazine)
 Expertise on sales floor leads to happier
customers.

6.  Research shows that:
Helpful expert sale staff creates a better
buying experience.
Customers say “We spend a little more and
buy more confidently when some one helped
us find the right product to meet our needs”
 Ask any one do more knowledgeable,
experienced, passionate sales staff create
better buying experience?
The answer is “ Off Course”

7.  Strengthens communication skills
 Boosts enthusiasm
 Grows confidence
 Makes it easy to convince the customer
 Customer trusts in you and in product “first
you sell yourself than you sell the product”
 Satisfied customers
 More sales
 Less sales returns.

8. Knowledge empowers you to win the
race.

9.  Subscribe to brand’s:
Face book page
Twitter
Instagram
 Visit brand’s website
 Brand catalogue

10. Best of Luck
Prepared and Presented by: Ihsan Bajwa
ACMA, CPA
Finance Manager
Green Bird Trading LLC
Abu Dhabi - UAE
10th August 2016
 “The more you know the more you
sell”