Virtual Reality is coming and it’s kickstarting the Metaverse. By the nature of the Metaverse, multiple virtual world platforms will compete for market share. This means that the Metaverse will be based on many technologies, which will make it difficult for content creators to reach and support all of their potential customers. Mass-market end users will need content delivered directly to their avatars on whatever virtual environment they are using, instead of being sold downloadable files that they have to install themselves, as other 3D content marketplaces do. This is where Kitely Market comes in. Kitely Market is a virtual goods marketplace that is designed to enable content creators to serve avatars from all across the Metaverse from a single online store. Its mission is to create a critical mass of content, merchants and buyers to help the Metaverse evolve from a collection of separate systems to a unified market that can attract more merchants, buyers, money, activity, and interest for everyone. The presentation introduces Kitely Market, discusses its many benefits for merchants, consumers and businesses across the Metaverse, and concludes with some insights gained from Kitely Market's first year in business.

1. The Metaverse Marketplace
One Year Later
Ilan Tochner | Co-Founder and CEO | ilan@kitely.com

2. Virtual Reality is Coming…
…and it’s kickstarting the Metaverse
Multiple Virtual World
platforms will compete for
Metaverse market share
The Metaverse will be
distributed and based on
many technologies
It will be difficult for content
creators to reach and support
all of their potential customers
Kitely Market will enable content creators to serve avatars
from all across the Metaverse from a single online store

3. Advanced Search Capabilities
Categories
Attributes
Text search
Stores
Variation grouping

4. Easy Content Discovery
Product variations and demos
are located in the same listing
Related Products
Customer Reviews

5. Personalized Shopping
Personalized Front Page
Featured Products
Featured Stores
Public and Private Wish Lists
(Soon) Sales and Promotions

6. Great User Experience
Mobile App flow in a browser
Intuitive layout
Animated, fast and fun

7. Merchant Friendly
Powerful product management tools
Tight integration with virtual worlds

8. Advanced Post-Sales Tools
Detailed sales history
Downloadable sales reports
Easily refund specific items
Deliver product updates
Email notifications

9. Powerful Content Analyzer

10. Integrated Advertising System

11. Advanced Analytics

12. Flexible Sales Options
Sell for US Dollars or Kitely
Credits
Choose whether content
can leave Kitely
Sell to the Metaverse
OpenSim (Hypergrid)
(Future) High Fidelity

13. Rapid Improvement
August 30, 2013
• Kitely Market public availability
September 2013
• Content Analyzer
• Bayesian Ratings
• Search improvements
• Permission handling improvements
October 2013
• Private/Public Wishlists
• Payouts page
• Gifts improvements
• User interface improvements
August 2014
• Kitely Market Analytics infrastructure
• Personalized marketplace front page
September 2014
• Kitely Market Analytics
• User interface improvements
October 2014
• Advertising System
November 2014
• Improved product management
• Merchant-defined Groups
• Related Products
November 2013
• Group/ungroup Variations
• Review reminders improvements
• Search improvements
March 2014
• Delivery to the Hypergrid
• Downloadable Sales reports
June 2014
• User interface improvements
• Reviews improvements
July 2014
• Infrastructure work for future
delivery to High Fidelity
• Marketplace speed improvements
• Test delivery improvements

14. Some lessons learned during Kitely
Market’s first year in business

15. Sell to the Metaverse!?
People will steal my content
People who are willing to steal your content
are already doing so.
Consider iTunes: A good marketplace enables you to get money
from people who can steal your content in other places.

16. I already sell in other marketplaces
If someone wants what I sell they can buy it there
Do those marketplaces deliver to the Metaverse?
How much time and effort will you or your buyer need to invest to
get the bought items properly delivered to the buyer’s avatar?
Make it easier to get your content legally than to steal it.

17. That’s all nice in theory…
But what do your actual merchants think?
I think the Hypergrid delivery aspect is what is driving much
of the growth (besides the fact that Kitely Market just works)…
My Kitely earnings overshadowed my Second Life income for the
first time in May 2014.
Ozwell Wayfarer

18. 800
700
600
500
400
300
200
100
0
Growth - Beyond Pent Up Demand
Marketplace opened (30 Aug 2013 - 29 Sep 2013) Hypergrid delivery (21 Mar 2014 - 20 Apr 2014) Last month (1 Oct 2014 - 31 Oct 2014)
US Dollars Kitely Credits
Items Sold
People buy items that have
prices listed in US Dollars
Buyers spent an average of
$33.45 in Kitely Market
Average item sold for $2.11
Bought using:

19. 800
700
600
500
400
300
200
100
0
Growth - Beyond the Kitely
Marketplace opened (30 Aug 2013 - 29 Sep 2013) Hypergrid delivery (21 Mar 2014 - 20 Apr 2014) Last month (1 Oct 2014 - 31 Oct 2014)
Export No-Export
Items Sold
Kitely Market delivered
items to 49 OpenSim grids
People are willing to pay
more for exportable items
Sold as:

20. 7000
6000
5000
4000
3000
2000
1000
0
Growth in Number of Items Listed
Marketplace opened (30 Aug 2013 - 29 Sep 2013) Hypergrid delivery (21 Mar 2014 - 20 Apr 2014) Last month (1 Oct 2014 - 31 Oct 2014)
Export No-Export
Items Listed
Merchants are listing a growing
number of exportable items
Listed as:

21. The Metaverse is Still in its Infancy…
…But Kitely Market is already performing like a Free-to-Play game store
10,000
Active Hypergrid users
5% – 10%
Of Free-to-play online
game users buy virtual items
4.7%
Of Hypergrid users bought
items in Kitely Market

22. So what’s my takeaway from all this?
Kitely Market is an advanced virtual goods marketplace.
Its goal is to enable content creators to list once and sell everywhere.
It will support delivery to avatars on any accessible virtual
environment in the Metaverse.
Despite the Metaverse being in its infancy there is already money to
be made in Kitely Market.