Op 8 dec 2016 gaf ik een gastles voor Professor Luc Sels aan een 200-tal studenten Master in Management aan de Katholieke Universiteit Leuven. Ik heb er vooral een overview gegeven over hoe HR in een jonge en wendbare organisatie als Wijs wordt georganiseerd. Ik belicht er mijn inspiratiebronnen, de 8 bouwblokken van het HR beleid en geef er 7 guerilliatips waar je zelf mee aan de slag kan.
1. De Wijs Case
Ilse Jansoone — CNO
Gastcollege KUL, HR voor Masters in Management, 8/12/2016
Van HR naar CNO
2. Agenda
Wijs - Digital Agency
With award winning HR
Top 8 building blocks of meaningful work
1. Clear vision & values
2. Flat structure with self organization
3. Teams with roles
4. Steering on output
5. Transparency in management
6. Clear growth paths & coaching
7. Strategic compensation
8. Continuous innovation
7 guerrilla tips
Wrap it up
2
3. 1. Wijs - Digital agency
Totaal aanbod in digital!
3
4. Hallo! Ik ben Ilse.
Psychologist, passionate
about innovation and
growth of creative people
HR manager
People manager
CNO
4
5. Jouw bedrijf binnen enkele jaren…
na de digitale transformatie
Agile en veerkrachtig
Digitaal centraal
Multidisciplinair
Gericht op empowerment van klanten en medewerkers
5
9. Demand Control (DC) model van
Karasek (1979)
Model sustainable work
low
tention
actief
high
tention
passive
low high
high
low
challenge
controle options 4
3
1
2
active
10. “een leider heeft autoriteit over iemand
anders op grond van een externe grond
waar beiden in geloven en zich dus
vrijwillig aan onderwerpen”
Hannah Arendt
14. Love for talents
14
1. Digital strategist
2. UX architect
3. Digital marketeer
4. Developer
5. Designer
6. Copywriter
7. Media buyer
8. Data analyst
9. …
‣ T-profielen!
15. Wijs in Tweet-style
• Digital agency since 2006
• All online
• Focus on digitale strategy
• With powerful execution: websites,
facebook apps, online marketing,
seo/sea, social, analytics…
• Focused on results (sales, leads,
applications, conversions)
• User first
15
21. War for talent in extreme
• Worden continu gebeld (zelfs door robots)
• Hebben 8 vacatures in handen tijdens de sollicitatie
21
Talenten
Externe bureaus
• Nemen de zoektocht zelfs niet meer op
37. ‣ multidisciplinaire klantenteams
‣ verantwoordelijkheden, geen taken
‣ rollen, geen functies
‣ output, geen input
‣ beslissingsmacht op juiste niveau
Nodig om snel te kunnen blijven bewegen.
38. web projects
recurrente
OM-processes
strategic
partnerships
clearly defined
web projects
high scope management
heavy profitability focus,
risk detection and coordination
flow
low commercial effort
during project
ideale evolving to OM
or Service process
PM lead & spoc, PO important
recurrente contracts,
tactical OM
ongoing scope definition
low risk detection,
low coordination flow
low commercial effort
slightly evolving
PO lead & spoc, PM = AM
recurrent contract, side-
projects, integrated
strategy & continuous
business development
heavy organisational and
profitability focus
ongoing strategic and
commercial effort
stay where u are!
AM lead & spoc, PO important
39. Account team Delivery team Creation team Service team
Turnover (closed won)
Project profitability
Efficiency & effectivity
Wijs profitability
Quality
Personal profitability
Continuous service
Team profitability
Team
AMs
PMOs
S&M coord.
Team
Portfolio Mgr
PMs
Finance
Team
IA's
Des
Devs
OM's
Team
Service coord.
Service eng's
Sysadmin
led by Sales & Mkt Mgr led by Managing Director led by Creation Mgr led by Portfolio Mgr
Support: office
Management team
HR IT R&D
44. HR selection, onboarding new colleagues and interns, (qualitative) input for evaluations
IT
R&D
Sales support
Stimulator knowledge sharing
Quality guard
Innovation stimulator
Efficiency guard
Internal communication
input for offers and pitches, marketing (o.a. sales presentations, cases on the site, …), input about new products
or services (e.g. what we offer, how we can standardize)
coordination, steering, follow up of knowledge sharing initiatives in the group (starters + advanced people), coordination
knowledge labs, magazines, training, seminars, …)
Quality (e.g. how to test, define and guard standards)
innovation initiatives (e.g. shift to branding, offline, service design)
proces (e.g. effectivity en efficiency)
Rapportering, communication between the team and other teams/management, strive to maximal integration
in the team, guard overview, communicate the roadmap
Roles in creation team
51. HR as business partner
Wijs wants to make the Web better
Wijs want to make top talent better.
With great attention to the customer (customer intimacy)
Top talents Growth Wage Recruit
Opinion leaders Promotions/Mutations Comparatio Leadtime to fill
vacancy
64. ‣ activity-based workspace
‣ gevormd voor beweging, niet plaats
‣ nadenken in termen van ‚stadsontwikkeling’
‣ lok ‘chance encounters’ uit
Omgeving
70. "best product"
product leadership
operational excellence
"best total cost"
customer intimacy
"best total solution"
operational
competence
product
differentiation
customer
responsive
Model of Michael Treacy en Fred Wiersema (1997)
71. Customer Intimacy Operational excellence Product leadership
Focus
Behavior
Results
Basic salary
Broad banding
Markt conformity
Variable salary
Average
Targets: customer focussed
Benefits
Market conformity
Market conformity
External
Focus
Controle
Basic salary
Wage scale or narrow banding
Based of job and years of experience
Variable salary
Low
Targets: operational results, profit…
Benefits
Above the market
Market conformity
Internal
Based on hierarchy
Focus
Behavior
Long term results
Flexibility
Basic salary
Broad banding
Based on competenties
Based on the team
Above the markt
Variable salary
high
Targets: profit and turnover new
products
Benefits
Below the market
Market conformiteit
Extern
Model of Attentia
72. Salary + Extra legal benefits + Non-financials
fix bonus based on seniority
(jr ≠ Adv ≠ Sr)