Cultural intelligence reveals how and why consumers think, act and feel – now and in the future. The interaction between culture, people and trends is the driving force behind influential brands. How do we harness these cultural signals and our creative abilities to shape how brands can not only participate in, but contribute positively to, the cultural zeitgeist? This is the fifth in a series of quarterly presentations on cultural intelligence from AMV’s Head of Cultural Strategy, Gerard Crichlow and Cultural Strategist, Maxwell McBride-Peterson
13. AMV :
/ 1 / ROBOTS WILL ACTUALLY ENHANCE OUR LIVES
/ 2 / BRANDS WILL HAVE A MORE ACTIVE ROLE IN PEOPLE’S LIVES
/ 3 / THE HOME WILL BE THE NEW BATTLEGROUND
/ 4 / PHYSICAL SPACES WILL BE DESIGNED FOR ONLINE SHARING
/ 6 / WE’LL OPTIMISE OUR MINDS
/ 5 / ISOLATION IS THE NEW LUXURY
/ 7 / TRANSACTIONS WILL BE MORE TRANSPARENT
2018 BETS
13
17. AMV 17
VOICERY STARTUP
Voicery’s AI-synthesized voices sound human enough to convey carefully
designed emotions that can act as an extension of a company’s brand. As
more of our interactions with companies shift away from the visual and
toward the verbal–whether thanks to Echo and Google Home or automated
customer service systems–the tone, quality, and cadence of a company’s
voice is becoming the new face of the brand.
30. AMV 32
ANTI-ISOLATION ROBO
Fribo spies on you and a few connected friends by listening in on what’s
happening in your apartment–and by doing so, it can facilitate communication
between the group based on what’s going on.
31. AMV 33
FOOD IS AN UNSTRUCTURED DOMAIN
Grubhub had 14million menu items and the only thing they
had in common was that sometimes people ate them.
32. AMV :AMV :
/ 4 /
PHYSICAL SPACES WILL BE
DESIGNED FOR ONLINE SHARING
46. AMV 48
MAINSTREAM VEGAN
Social media has spread the word with incredible speed, via Twitter hashtags, thriving “wellness” and
cookery YouTube vloggers and Instagram influencers - there are 57 million #vegan posts on Instagram
47. AMV 49
BUG GRUB
“Hot dogs made of spirulina. Burgers made of bugs. Ice cream made from salad.
This is the fast food of the future, people.”
52. AMV 55
ACCESSIBLE MENTAL
HEALTH
Inside the packets are a variety of physical objects, mostly cards. Structure has
productivity tips, Friendship has 10 daily activities to keep in touch with old
acquaintances. Spontaneity tells you to open the bag, blow in it, and pop it
next to someone’s ear.
Count off 1-4.
Break off into 4 groups and everyone decide on the one word.
Share your one word with the Group
https://www.youtube.com/watch?v=kpW9JcWxKq0
view up the :30 mark
The Fourth Industrial Revolution— is characterized by the marriage of physical and advanced digital technologies such as analytics, artificial intelligence and the internet of things—affects most aspects of life today.
The melding of technology and humanity is changing how we behave today
It’s changing our behaviour. How we interact with the world and each other
We Distrust brands, We’re Seeking new experiences, Trust credible sources with authenticity. Technology plays a massive role
Principles for content we create
The Fourth Industrial Revolution— is characterized by the marriage of physical and advanced digital technologies such as analytics, artificial intelligence and the internet of things—affects most aspects of life today.
The melding of technology and humanity is changing how we behave today
the intersection of technology and humanity
Dedicated to people of colour wearing the brands' products. Before her initial Glossier purchase, she looked on social media to find women of colour giving their own testimonials to the now-ubiquitous pink-and-white bottles.
At Apple, we believe that technology should be accessible to everyone and should provide an experience that serves individual needs. Adding emoji emblematic to users’ life experiences helps foster a diverse culture that is inclusive of disability
Grubhub had 14million menu items and the only thing they had in common was that sometimes people ate them. They set out to build a taxonomy of food that brought together chef, diner vocabulary and order vocabulary to create data relationships with food.
Drivers can choose from seven “nature inspired” hues chosen by Pantone and designed to put the driver at ease.
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“People are seeking more variety, and this platform can provide it. . . . The taste and habits and even ingredients will have to evolve.”
t’s not just the obvious clean-eating celebrities and channels that have taken up the subject: even Unilad, a site not exactly known as a bastion of compassion and political sensitivity, commissioned a powerful 20-minute documentary, Meat the End, about “the horror and abuse” of animal agriculture.
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NikePlus members in New York City will be able to purchase Nike’s first-ever connected sneaker, called AF1 NikeConnect QS NYC, via the Nike SNKRS app.
(NFC) chip embedded into the shoe will activate exclusive members-only opportunities when scanned with a user’s smartphone. Among the primary opportunities will be access to a program called “The Choice,” which gamifies the shoe-buying experience by offering users access to hot footwear drops around the city. When scanning the chip, users will be shown two products but will only be able to choose one. Members will also gain access to exclusive events in NYC and content.