Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

of

Connecting Brands to Culture Slide 1 Connecting Brands to Culture Slide 2 Connecting Brands to Culture Slide 3 Connecting Brands to Culture Slide 4 Connecting Brands to Culture Slide 5 Connecting Brands to Culture Slide 6 Connecting Brands to Culture Slide 7 Connecting Brands to Culture Slide 8 Connecting Brands to Culture Slide 9 Connecting Brands to Culture Slide 10 Connecting Brands to Culture Slide 11 Connecting Brands to Culture Slide 12 Connecting Brands to Culture Slide 13 Connecting Brands to Culture Slide 14 Connecting Brands to Culture Slide 15 Connecting Brands to Culture Slide 16 Connecting Brands to Culture Slide 17 Connecting Brands to Culture Slide 18 Connecting Brands to Culture Slide 19 Connecting Brands to Culture Slide 20 Connecting Brands to Culture Slide 21 Connecting Brands to Culture Slide 22 Connecting Brands to Culture Slide 23 Connecting Brands to Culture Slide 24 Connecting Brands to Culture Slide 25 Connecting Brands to Culture Slide 26 Connecting Brands to Culture Slide 27 Connecting Brands to Culture Slide 28 Connecting Brands to Culture Slide 29 Connecting Brands to Culture Slide 30 Connecting Brands to Culture Slide 31 Connecting Brands to Culture Slide 32 Connecting Brands to Culture Slide 33 Connecting Brands to Culture Slide 34 Connecting Brands to Culture Slide 35 Connecting Brands to Culture Slide 36 Connecting Brands to Culture Slide 37 Connecting Brands to Culture Slide 38 Connecting Brands to Culture Slide 39 Connecting Brands to Culture Slide 40 Connecting Brands to Culture Slide 41 Connecting Brands to Culture Slide 42 Connecting Brands to Culture Slide 43 Connecting Brands to Culture Slide 44 Connecting Brands to Culture Slide 45 Connecting Brands to Culture Slide 46 Connecting Brands to Culture Slide 47 Connecting Brands to Culture Slide 48 Connecting Brands to Culture Slide 49 Connecting Brands to Culture Slide 50 Connecting Brands to Culture Slide 51 Connecting Brands to Culture Slide 52 Connecting Brands to Culture Slide 53 Connecting Brands to Culture Slide 54 Connecting Brands to Culture Slide 55 Connecting Brands to Culture Slide 56 Connecting Brands to Culture Slide 57
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.

0 Likes

Share

Download to read offline

Connecting Brands to Culture

Download to read offline

Cultural intelligence reveals how and why consumers think, act and feel – now and in the future. The interaction between culture, people and trends is the driving force behind influential brands. How do we harness these cultural signals and our creative abilities to shape how brands can not only participate in, but contribute positively to, the cultural zeitgeist? This is the fifth in a series of quarterly presentations on cultural intelligence from AMV’s Head of Cultural Strategy, Gerard Crichlow and Cultural Strategist, Maxwell McBride-Peterson

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Connecting Brands to Culture

  1. 1. AMV April 2018 culture watch
  2. 2. 2AMV W A R M U P in one word, how would you define ‘culture’
  3. 3. 3AMV what’s driving ‘culture’ today?
  4. 4. AM V 4
  5. 5. 5AMV THE INTERSECTION OF TECHNOLOGY AND HUMANITY IS INFLUENCING HOW WE BEHAVE TODAY 5
  6. 6. AM V OUR RELATIONSHIPS WITH BRANDS WILL BE DIFFERENT 6
  7. 7. 7AMV OUR RELATIONSHIPS WITH BRANDS WILL BE DIFFERENT WHAT GOT US HERE, WON’T TAKE US THERE….
  8. 8. AM V THE COMPANIES AND CULTURE OF TOMORROW IS BEING SHAPED TODAY 8
  9. 9. AMV 9 C U L T U R A L S T R A T E G Y GENERATING IDEAS THAT CONNECT BRANDS WITH CULTURE BUILD BRANDS & BUSINESSES BY
  10. 10. AMV 10 C U L T U R E THE WAY OF LIFE FOR AN ENTIRE SOCIETY DEFINES WHAT MAKES US A COMMUNITY FUELS OUR EVERYDAY CONVERSATIONS -WIKIPEDIA-
  11. 11. AMV 11 BRAND AGNOSTIC HUMAN ATTITUDES FRINGE CULTURE FOR THE FUTURE M E T H O D O L O G Y
  12. 12. AMV :
  13. 13. AMV : / 1 / ROBOTS WILL ACTUALLY ENHANCE OUR LIVES / 2 / BRANDS WILL HAVE A MORE ACTIVE ROLE IN PEOPLE’S LIVES / 3 / THE HOME WILL BE THE NEW BATTLEGROUND / 4 / PHYSICAL SPACES WILL BE DESIGNED FOR ONLINE SHARING / 6 / WE’LL OPTIMISE OUR MINDS / 5 / ISOLATION IS THE NEW LUXURY / 7 / TRANSACTIONS WILL BE MORE TRANSPARENT 2018 BETS 13
  14. 14. 14AMV THE INTERSECTION OF TECHNOLOGY AND HUMANITY IS INFLUENCING HOW WE BEHAVE TODAY
  15. 15. AMV :AMV : / 1 / ROBOTS WILL ACTUALLY ENHANCE OUR LIVES
  16. 16. AMV 16 DRONES AS UTILITY
  17. 17. AMV 17 VOICERY STARTUP Voicery’s AI-synthesized voices sound human enough to convey carefully designed emotions that can act as an extension of a company’s brand. As more of our interactions with companies shift away from the visual and toward the verbal–whether thanks to Echo and Google Home or automated customer service systems–the tone, quality, and cadence of a company’s voice is becoming the new face of the brand.
  18. 18. AMV 18 FUTURE BURGER FOR $1.99
  19. 19. AMV :AMV : / 2 / BRANDS WILL HAVE A MORE ACTIVE ROLE IN PEOPLE’S LIVES
  20. 20. AMV 20 MAKEUP FOR MEN
  21. 21. AMV 23 BOYS CLUB NO MORE
  22. 22. AMV 24 PYNK POWER
  23. 23. AMV 25 PHLUID PROJECT
  24. 24. AMV 26 INCLUSIVE OF DISABILITY
  25. 25. AMV 27 NEW FORMATS
  26. 26. AMV 28 #1 WORST SOCIAL NETWORK
  27. 27. AMV 29 FB IS LIFE
  28. 28. AMV :AMV : / 3 / THE HOME WILL BE THE NEW BATTLEGROUND
  29. 29. AMV 31 REAL-TIME BODY DOUBLE
  30. 30. AMV 32 ANTI-ISOLATION ROBO Fribo spies on you and a few connected friends by listening in on what’s happening in your apartment–and by doing so, it can facilitate communication between the group based on what’s going on.
  31. 31. AMV 33 FOOD IS AN UNSTRUCTURED DOMAIN Grubhub had 14million menu items and the only thing they had in common was that sometimes people ate them.
  32. 32. AMV :AMV : / 4 / PHYSICAL SPACES WILL BE DESIGNED FOR ONLINE SHARING
  33. 33. AMV 35 SELF-CARE ON THE ROAD
  34. 34. AMV 36 INSTA-SPACES
  35. 35. AMV 37 INTEGRATED EXPERIENCES
  36. 36. AMV 38 ANTI-SOCIAL
  37. 37. AMV :AMV : / 5 / ISOLATION IS THE NEW LUXURY
  38. 38. AMV 40 ISOLATED LUXURY
  39. 39. AMV 41 THE OPT-IN NETWORK
  40. 40. AMV 42 PREMIUM ISOLATION EXPERIENCES
  41. 41. AMV :AMV : / 6 / WE’LL OPTIMISE OUR MINDS
  42. 42. AMV 44 BRAIN RECOVERY
  43. 43. AMV 45 BEAUTY BOOST FROM WITHIN
  44. 44. AMV 46 ONE PLATFORM, INFINITE VARIETY
  45. 45. AMV 47 DISTRIBUTION TO GO MAINSTREAM
  46. 46. AMV 48 MAINSTREAM VEGAN Social media has spread the word with incredible speed, via Twitter hashtags, thriving “wellness” and cookery YouTube vloggers and Instagram influencers - there are 57 million #vegan posts on Instagram
  47. 47. AMV 49 BUG GRUB “Hot dogs made of spirulina. Burgers made of bugs. Ice cream made from salad. This is the fast food of the future, people.”
  48. 48. AMV 50 FUTURE BURGER FOR $1.99
  49. 49. AMV :AMV : / 7 / TRANSACTIONS WILL BE MORE TRANSPARENT
  50. 50. AMV 52 FIGHT FOR TRANSPARENCY
  51. 51. AMV 53 DIGITAL COMPLIANCE
  52. 52. AMV 55 ACCESSIBLE MENTAL HEALTH Inside the packets are a variety of physical objects, mostly cards. Structure has productivity tips, Friendship has 10 daily activities to keep in touch with old acquaintances. Spontaneity tells you to open the bag, blow in it, and pop it next to someone’s ear.
  53. 53. AMV :AMV : JUST BECAUSE …THE INTERNET MEME OF THE MOMENT
  54. 54. AMV 59
  55. 55. AMV : TO…
  56. 56. 61 … AND I’M OUT
  57. 57. AMV thank yacrichlowg@amvbbdo.com mcbride-petersonm@amvbbdo.com

Cultural intelligence reveals how and why consumers think, act and feel – now and in the future. The interaction between culture, people and trends is the driving force behind influential brands. How do we harness these cultural signals and our creative abilities to shape how brands can not only participate in, but contribute positively to, the cultural zeitgeist? This is the fifth in a series of quarterly presentations on cultural intelligence from AMV’s Head of Cultural Strategy, Gerard Crichlow and Cultural Strategist, Maxwell McBride-Peterson

Views

Total views

336

On Slideshare

0

From embeds

0

Number of embeds

1

Actions

Downloads

5

Shares

0

Comments

0

Likes

0

×