Presentation of my master class about Transmedia Storytelling at Digital PR Academy of the ADECEC - Barcelona. (Probably my longest presentation until today).

1. TRANSMEDIA STORYTELLING
MONTECARLO – nov, 13th, 2015

2. TRANSMEDIA STORYTELLING - Contents
● INTRODUCTION: WHO AM I
● What Is (and What Is Not) Storytelling
● Storytelling & Storytelling
● Diamond Sutra
● Storytelling Circle
● Transmedia Storytelling
● Stories & Games
● Every One of Us
● StoryWorlds & Brand Universes
● Brand Content, the Next Generation

3. WHO AM I?
● Storyteller
● Filmmaker
● Transmedia Architect
@Imastranger

4. TRANSMEDIA STORYTELLING - Contents
● Introduction: Who Am I?
● WHAT IS (AND WHAT IS NOT) STORYTELLING
● Storytelling & Storytelling
● Diamond Sutra
● Storytelling Circle
● Transmedia Storytelling
● Stories & Games
● Every One of Us
● StoryWorlds & Brand Universes
● Brand Content, the Next Generation

5. WHAT IS (AND WHAT IS NOT) STORYTELLING
● Telling a story is MUCH MORE than telling a story

6. WHAT IS (AND WHAT IS NOT) STORYTELLING
● “WRITING is a DANGEROUS BUSINESS” W. S. Burroughs

7. WHAT IS (AND WHAT IS NOT) STORYTELLING
● Storytelling… IS NOT A CHRONOLOGY

8. WHAT IS (AND WHAT IS NOT) STORYTELLING
● It is not a chronology
● Storytelling… IS NOT A (FAIRY) TALE

9. WHAT IS (AND WHAT IS NOT) STORYTELLING
● It is not a chronology
● It is not a (fairy) tale
● Storytelling… IS NOT A BORN GIVEN GIFT

10. WHAT IS (AND WHAT IS NOT) STORYTELLING
● It is not a chronology
● It is not a (fairy) tale
● It is not a born given gift
● Storytelling… IS NOT A TECHNIQUE

11. WHAT IS (AND WHAT IS NOT) STORYTELLING
● Storytelling is EMOTIONAL COMMUNICATION

12. WHAT IS (AND WHAT IS NOT) STORYTELLING
● Storytelling is emotional communication
● But… EMOTIONAL IS NOT ENOUGH

13. WHAT IS (AND WHAT IS NOT) STORYTELLING
● Storytelling is emmotional communication
● But… emotional is not enough
● STORYTELLING IS A PROCESS

14. WHAT IS (AND WHAT IS NOT) STORYTELLING
● Storytelling is emmotional communication
● But… emotional is not enough
● Storytelling is a process
● STORYTELLING HAS INTENTION

15. WHAT IS (AND WHAT IS NOT) STORYTELLING
● Storytelling is emmotional communication
● But… emotional is not enough
● Storytelling is a process
● Storytelling has intention, NOT MORAL

16. WHAT IS (AND WHAT IS NOT) STORYTELLING
● STORYTELLING IS AN EXPERIENCE

17. WHAT IS (AND WHAT IS NOT) STORYTELLING
● Storytelling is an experience…
● …ABOUT SHARING EXPERIENCES

18. TRANSMEDIA STORYTELLING - Contents
● Introduction: Who Am I?
● What Is (and What Is Not) Storytelling
● STORYTELLING & STORYTELLING
● Diamond Sutra
● Storytelling Circle
● Transmedia Storytelling
● Stories & Games
● Every One of Us
● StoryWorlds & Brand Universes
● Brand Content, the Next Generation

19. STORYTELLING & STORYTELLING
● TACTIC STORYTELLING

20. STORYTELLING & STORYTELLING
● Tactic storytelling
● STRATEGIC STORYTELLING

21. STORYTELLING & STORYTELLING
● Tactic storytelling
● Strategic storytelling
● USE IT WISELY

22. TRANSMEDIA STORYTELLING - Contents
● Introduction: Who Am I?
● What Is (and What Is Not) Storytelling
● Storytelling & Storytelling
● DIAMOND SUTRA
● Storytelling Circle
● Transmedia Storytelling
● Stories & Games
● Every One of Us
● StoryWorlds & Brand Universes
● Brand Content, the Next Generation

23. DIAMOND SUTRA
● REALITY IS COMPLEX

24. DIAMOND SUTRA
● Reality is complex
● TRUTH OR LIE HAVE NO USE

25. DIAMOND SUTRA
● Reality is complex
● Truth or lie have no use
● It is only a question of POINT OF VIEW

26. TRANSMEDIA STORYTELLING - Contents
● Introduction: Who Am I?
● What Is (and What Is Not) Storytelling
● Storytelling & Storytelling
● Diamond Sutra
● STORYTELLING CIRCLE
● Transmedia Storytelling
● Stories & Games
● Every One of Us
● StoryWorlds & Brand Universes
● Brand Content, the Next Generation

27. STORYTELLING CIRCLE

28. TRANSMEDIA STORYTELLING - Contents
● Introduction: Who Am I?
● What Is (and What Is Not) Storytelling
● Storytelling & Storytelling
● Diamond Sutra
● Storytelling Circle
● TRANSMEDIA STORYTELLING
● Stories & Games
● Every One of Us
● StoryWorlds & Brand Universes
● Brand Content, the Next Generation

29. TRANSMEDIA STORYTELLING
● FROM PLATFORM TO MULTIPLATFORM

30. TRANSMEDIA STORYTELLING
● From platform to multiplatform
● HYPERCONNECTED / HYPERFRAGMENTED

31. TRANSMEDIA STORYTELLING
● From platform to multiplatform
● Hyperconnected / Hyperfragmented
● FORKING PATHS MEAN TO CHOOSE OPTIONS (and loss
control)

32. TRANSMEDIA STORYTELLING
● From platform to multiplatform
● Hyperconnected / Hyperfragmented
● Forking paths mean to choose options (and loss control)
● NEW NARRATIVE & DRAMATIC FORMS

33. TRANSMEDIA STORYTELLING - Contents
● Introduction: Who Am I?
● What Is (and What Is Not) Storytelling
● Storytelling & Storytelling
● Diamond Sutra
● Storytelling Circle
● Transmedia Storytelling
● STORIES & GAMES
● Every One of Us
● StoryWorlds & Brand Universes
● Brand Content, the Next Generation

34. STORIES & GAMES
● HOMO LUDENS

35. STORIES & GAMES
● Homo ludens
● PLAYING STORIES, TELLING GAMES

36. STORIES & GAMES
● Homo ludens
● Playing stories, telling games
● SANDBOXES, LARPS and MMORPG

37. STORIES & GAMES
● Homo ludens
● Playing stories, telling games
● Sandboxes, larps and mmorpg
● ROI IS JOY

38. TRANSMEDIA STORYTELLING - Contents
● Introduction: Who Am I?
● What Is (and What Is Not) Storytelling
● Storytelling & Storytelling
● Diamond Sutra
● Storytelling Circle
● Transmedia Storytelling
● Stories & Games
● EVERY ONE OF US
● StoryWorlds & Brand Universes
● Brand Content, the Next Generation

39. EVERY ONE OF US
● IMMERSIVE LEVELS

40. EVERY ONE OF US
● Immersive levels
● UX (User Experience) to US (User Story)

41. EVERY ONE OF US
● Immersive levels
● Ux (user experience) to us (user story)
● THERE IS A PLACE FOR EVERYONE

42. EVERY ONE OF US
● Immersive levels
● Ux (user experience) to us (user story)
● There is a place for everyone
● I DON’T LIKE YOUR BRAND, I LIKE MY FRIENDS

43. TRANSMEDIA STORYTELLING - Contents
● Introduction: Who Am I?
● What Is (and What Is Not) Storytelling
● Storytelling & Storytelling
● Diamond Sutra
● Storytelling Circle
● Transmedia Storytelling
● Stories & Games
● Every One of Us
● STORYWORLDS & BRAND UNIVERSES
● Brand Content, the Next Generation

44. STORYWORLDS & BRAND UNIVERSES
● PLOT vs. WORLD

45. STORYWORLDS & BRAND UNIVERSES
● Plot vs. World
● STORYWORLDS

46. STORYWORLDS & BRAND UNIVERSES
● Plot vs. World
● Storyworlds
● BRAND UNIVERSES

47. STORYWORLDS & BRAND UNIVERSES
● Plot vs. World
● Storyworlds
● Brand universes
● COMPLEXITY & LIVING NARRATIVES

48. TRANSMEDIA STORYTELLING - Contents
● Introduction: Who Am I?
● What Is (and What Is Not) Storytelling
● Storytelling & Storytelling
● Diamond Sutra
● Storytelling Circle
● Transmedia Storytelling: from Platform to Multiplatform
● Stories & Games
● Every One of Us
● StoryWorlds & Brand Universes
● BRAND CONTENT, the Next Generation

49. BRAND CONTENT
● NO PRODUCT, NO BRAND

50. BRAND CONTENT
● No product, no brand
● BRAND VALUES IN ACTION

51. BRAND CONTENT
● No product, no brand
● Brand values in action
● UNDERSTANDING YOUR ECOSYSTEM

52. BRAND CONTENT
● No product, no brand
● Brand values in action
● Understanding your Ecosystem
● TO HELP OTHERS, YOU HELP YOURSELF

53. TRANSMEDIA STORYTELLING
● Last Words

54. LAST WORDS
● Remember… STRUCTURE

55. LAST WORDS
● Remember… Structure
● COHERENCE (even when being contradictory)

56. LAST WORDS
● Remember… Structure
● Coherence (even when being contradictory)
● And, OF COURSE…

57. LAST WORDS
● Remember… Structure
● Coherence (even when being contradictory)
● And, of course…
● …HONESTY

58. LAST WORDS
● STORYTELLING is about…

59. LAST WORDS
● Storytelling is about…
● KNOWING YOURSELF and SHARING WITH THE OTHERS

60. TRANSMEDIA STORYTELLING
Thank you
very much!
www.montecarlo-storytelling.com
@Imastranger