The document discusses topics related to global branding and marketing in fast growing economies including: making brands locally relevant; leapfrogging and reverse innovation; managing expectations across different countries and screens; the importance of language and culture; celebrating diversity; and filling blind spots with local colleagues and customers. The document is a collection of tweets by @tomderuyck on global marketing challenges and opportunities.

2. @tomderuyck

3. @tomderuyck

4. Fast Growing
Economies
@tomderuyck

5. @tomderuyck

6. Global
Brand Tribes
@tomderuyck

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8. @tomderuyck

9. Making Brands Locally Relevant
@tomderuyck

10. Leap
frogging
@tomderuyck

11. Reverse
Innovation
@tomderuyck

12. @tomderuyck
Commercialization

13. @tomderuyck

14. @tomderuyck

15. @tomderuyck

16. @tomderuyck

17. @tomderuyck

18. Customer
Dialogues
@tomderuyck

19. Celebrate Diversity
@tomderuyck

20. Take your Time
@tomderuyck

21. Be Agile
@tomderuyck

22. @tomderuyck

23. Lost in translation
@tomderuyck

24. Language
is only 10%
of Culture
@tomderuyck

25. @tomderuyck

26. Motiv(n)ation
#1
@tomderuyck

27. The battle of
the screens
#2
@tomderuyck

28. Different
Country,
Different
Story
#3
@tomderuyck

29. Managing Expectations
#4
@tomderuyck

30. Playing for
Attention
#5
@tomderuyck

31. How people
say things is
equally
important as
what they say
@tomderuyck

32. Meet (y)our New
Colleagues!
@tomderuyck

33. Filling our
Blind Spots
@tomderuyck

34. Our Eyes and Ears
@tomderuyck

35. @tomderuyck

36. @tomderuyck

37. @tomderuyck
Bring it to
Life

38. @tomderuyck

39. @tomderuyck

40. linkedin.com/in/tomderuyck
@tomderuyck
tom@insites-consulting.com
www.insites-consulting.com
Stay Hungry!
Head of Research Communities