1. Visual Packing and Repacking
Excellent UX
Let the technology work for you
(IoT)

2. 
 I started my 5 month trip to Asia and on the plane i
realized i forgot something. The universal plug.
 Damn, annoying.
 How can I avoid this in the future?
Story (1)

3. 
 Well, I didn’t make a list. I am not that person. No check-
lists.
 If you have list persons and non list persons i am a non
list person. That is to say, i pile, a list of some sort, let’s
call it a 3D list. So, actually i am also a list person (i just
don’t admit it). And i also have a calendar (chronological
list)
 So, what could aid me in not forgetting to take something
with me, without making a list?
Story (2)

4. 
 List making:
 Paper
 Apps
 Piling
How do people pack?

5. 
 PACKING PRO
 http://www.quinnscape.com/PackingPro.asp
 http://dailyappshow.com/packing-pro-maker-
quinnscape-celebrates-5th-year-on-the-app-store
 http://www.macworld.com/article/1161856/packing_pr
o_for_iphone_and_ipad.html
 http://ipadcto.com/2011/01/19/packing-pro-chosen-as-
finalist-in-2010-best-app-ever-competition/
 Others: Stow, Triplist, Mammut,....
 Listmakers, to do apps, note-apps like CLEAR, evernote,
Apps: What is on the
market?

6. 
 Sharing
 Backing up
 Exporting
 Default lists
 Shared list making
Existing key
differentiators

7. 
 For Ipad: visual (for on the go packing/repacking), finding
your stuff!
 Better UX for smartphone, like CLEAR
 Using strenghts of different platforms. Better UX!
 Packing more then one suitcase. Ex mothers, campers. Added
in 2013
PackMe Key
differentiators

8. 
 Granularity => more detailed info = free app
 Photo recognition of items by iphone
 A scan by iphone
 Internet of things:
 rfid for items
 Suitcase registers whats been put in
 And the packing list gets automatically generated
 Google Glass?
 Differentiate on Target Group
PackMe Key
differentiators +

9. 
 Airlines: weight of filled suitcase
 Connect with weather app
PackMe Key differentiators
external

10. 
 Suitcase/Backpack makers
 who uses our product
 In what way do they use it?
 Can we give better advice for buying a suitcase
 Retail => FCMG (soap, cosmetics)
 Clothes, Fashion
PackMe Key differentiators
external +

11. 
 Aid people in daily tasks
 Minimize brain usage
 Aid memory function
 An organizational/To Do app based on location
From Packing List => Packing Assistant
Product Vision

12. 
 Not forgetting
 Better organization
 Faster Packing
 More and more without effort, let the technology
work for you
Value proposition

13. 
 Paying app
 Selling e-mail lists of travellers beheavior
 To suitcase/backpack makers
 To fcmg
 To fashion/clothes industry
 In app Advertizing
 Making of branded apps? Tripadvisor, Expedia
 Reselling platform to touroperators like Jetair,
Thomas Cook?
Revenue streams

14. 
 PAYING
 For more anonymous use
 Pay per use? (time based ex 1 month, per list,....)
 Flat fee?
 FREE
 Giving the brands of what is in the suitcase
 In steps
 Every use => naming one/few piece(s) more
 Giving the suitcase brand
Monetization

15. 
 Conference dwellers
 Corporate people
 Backpackers
 Tourists
 Children
 Mothers/Families
 Campers
 Professionel trip organizers
Customer Segments

16. 
 Billboards in Airline hubs, like Singapore
 Trip organizers, like for 2/3 day trekking trip or the
organized vacation chains
 Other travellers, like using a backpacker to do word
of mouth advertizing (cheap & very effective)
Advertizing channels

17. 
 Manufactorers of suitcases/backpacks
 Travel agencies like Jetair, Thomas Cook
 Smaller tour agencies
 (Guesthouses, hotels)
 Booking websites like Booking, Expedia, Tripadvisor
 Retail: fashion, clothes, fcmg
 Carmakers
 Promoters of regions/countries like Vlaanderen
Vakantieland
 Airlines
Key Partners

18. 
 App cost
 Support cost
 Infastructure cost
 Sales/Advertizing
 Cost of Apple shop
Cost Structure

19. 
 Cost per user?
 Incremental costs?
 Market size?
 Market share?
 Network effects?
 Viral effects?
Cost Questions?

20. 
 Money from founders
 Early seeds like iMinds?
Funding?

21. 
 MVP
 Make the app
 Wireframes
 Choose channel(s) to start
 Talking with possible partners
Key Activities

22. 
 900 000 ios – 650 000 (2012) – 425 000 (2011)
 375 000 ipad – 225 000 (2012) – 90 000 (2011)
 575 milj itunes customer accounts
 5 milj dollar (2012) – 2,5 mil dollar (2011) – 1,5 milj dollar
(2010)
 80% revenue off apps are games!
 10% sell more then 100 000
 Bron: Techcrunch (10 jun 2013)
APPS: downloads –
revenue