My slide about Business Design & Business Model Canvas used in the event "STARTUP IS MY WAY". This is a 1-day event for students and young entrepreneurs hosted by H-FARM (6th of December 2016).

1. BUSINESSMODELDESIGN&BUSINESSMODELCANVAS

2. © Daniele Radici | Innovation-LAB - tutti i diritti riservati
DISCLAIMER
§ il presente documento è stato realizzato da Daniele Radici e la proprietà
intellettuale del medesimo è di Daniele Radici
§ il brand "Innovation-LAB" è utilizzato esclusivamente da Daniele Radici e ogni sua
riproduzione è vietata
§ le informazioni in esso contenute hanno valore solo con il commento orale
dell’autore
§ l’utilizzo, riproduzione e la divulgazione di questo materiale sono consentiti solo con
il consenso scritto di Daniele Radici

3. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
TRAINING OPEN-INNOVATION BUSINESSDESIGN LEGO® SERIOUSPLAY®

4. WHY?
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

5. © Daniele Radici / Innovation-LAB - tutti i diritti riservati

6. © Daniele Radici / Innovation-LAB - tutti i diritti riservati© Daniele Radici / Innovation-LAB - tutti i diritti riservati

7. © Daniele Radici / Innovation-LAB - tutti i diritti riservati

8. BUSINESSMODEL
DESIGN
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

9. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
a business model describes the rationale of
how an organization creates, delivers, and
captures value
“ [A. Osterwalder, Business Model Generation]

10. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
CONFIDENCEWITHSOMESTRATEGICQUESTIONS…

11. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
CAN YOU EASILY IDENTIFY AND
COMMUNICATE YOUR CORE VALUE?
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

12. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
DO YOU KNOW ALL CRITICAL POINTS
IN YOUR VALUE CHAIN?
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

13. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
”HOW DOES IT WORKS?”
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

14. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
DO YOU REALLY KNOW
YOUR CLIENTS?
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

15. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
DO YOU COMMUNICATE
IN THE RIGHT WAY?
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

16. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
…WITHONLYONETOOL

17. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati

18. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
WHAT
§ design framework
§ visual tool
§ map
§ innovation tool
WHY
§ define the “market fit”
§ quick (re)act
§ quick overview
§ business model innovation
BUSINESSMODELCANVAS

19. DOWNLOAD
BOOK SOLD
PEOPLE TRAINED
ON LINE COURSES
UNIVERSITIES
BOOK & BMC TRANSLATIONS
CERTIFIED TRAINERS
NUMBERS
@ strategyzer.com - 2015
The Numbers
people trained in Strategyzer’s
Business Model Canvas Workshops
+ Masterclasses around the world
downloads of the Business Model Canvas
Business Model Generation books sold
translations of the book and the Canvas
online courses owned
certified trainers
universities in the USA have adopted
the book for at least one course
5,000,000+
≈1,000,000
2,000+
2,000
250+
30+
30+
98

20. DIFFUSION
@ strategyzer.com - 2015

21. COMPANIES
@ strategyzer.com - 2015
13

22. VALUECREATION
@ strategyzer.com - 2015
MajorGoodSmallNoneContribution:
3.42
3.5
3.52
1 2 3 4
3.19
3.16
3.01
2.49
Better conversations on strategy
Better teamwork
Creating a shared language
Structured, practical outcomes
to implement
Better collaboration
across disciplines
Better collaboration across
geographical boundaries
Better ideas put on the table/
better brainstorming
creates value for them.
e in providing a shared
ter strategic conversations
table.

23. @ strategyzer.com - 2015
Seduction of the Canvas
Why Users Decide to Adopt the Canvas
…is a visual
tool
…is intuitive
…facilitates
group discussion
750
…has a practical,
simple user interface
719
…was recommended/
has good reviews
228
803
…is affordable
198
667
Canvas users appreciate the visual, practical, and
intuitive aspects of the Business Model Canvas most,
leading to better group discussions. We learned that
the Canvas is particularly valued in cross-functional
teams and especially among users in non-business
functions (IT, engineers, scientists, etc.).
1,500
respondents adopted
the Canvas because it…
1716
VALUEPROPOSITION

24. FOCUS
@ strategyzer.com - 2015
3%
Develop
understanding
of B2B clients
nvas to Work
s to work in very different areas
s. The majority of our surveyed
ness Model Canvas to develop
ses, launch new products
mp their existing business model
highlighted some of the most
organizations use it.
36%Development of an
entirely new business
21%New product/service
development within
existing business model
15%Renovate old
business model
2%
1.8%
Manage
multi-
.7%
Mergers &
Acquisitions
19%Strategic reorientation
.8%
Investment
research
Reasons for using the Canvas
21

25. INTEREST
@ strategyzer.com - 2015
100
80
60
40
20
On the Rise
A Google Trend analysis shows that the Business
Model Canvas is trending upwards together with
the Lean Startup.
2008 2009 2010 2011 2013 2014
Blue Ocean Strategy
Lean Startup
Disruptive Innovation
Business Model Canvas
The number 100 represents peak search interest

26. STRATEGICPLANVS.BUSINESSMODELCANVAS
@ strategyzer.com - 2015
100
80
60
40
20
2008 2009 2010 2011
Strategic Plan
Business Model Canvas
Disrupting the Strategic Plan
An increasing number of users apply the Business
Model Canvas to describe current and future strategy.
A Google Trend analysis shows how the traditional
strategic plan is losing popularity, while the Canvas is
gaining popularity. The latter was coined in 2009, while
the former has a much longer track record.
2013 2014
The number 100 represents peak search interest

27. BUSINESSMODEL
CANVAS
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

28. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati

29. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
HOW? WHO?
ECONOMICS&FINANCE
[COSTS&REVENUES]
WHAT?

30. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
RIGHTSIDE
Market point of view and
communication.

31. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
CUSTOMERSEGMENT
For whom are we creating value?
Who are our most
important customers?

32. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
CUSTOMERSEGMENT
For whom are we creating value?
Who are our most
important customers?
GET
PAY
CHOOSE

33. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
VALUEPROPOSITION
What value do we deliver to the
customer?
Which one of our customer’s problems
are we helping to solve?
What bundles of products and services
are we offering to each Customer
Segment?
Which customer needs are we
satisfying?

34. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
VALUEPROPOSITION
What value do we deliver to the
customer?
Which one of our customer’s problems
are we helping to solve?
What bundles of products and services
are we offering to each Customer
Segment?
Which customer needs are we
satisfying?
PRODUCT
SERVICE
PROMISE

35. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
For what value are our customers really willing to pay?
For what do they currently pay?
How would they prefer to pay?
How much does each Revenue Stream contribute to
overall revenues?
REVENUESTREAMS

36. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
12
3

37. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
$HOWME
© Daniele Radici / Innovation-LAB - tutti i diritti riservati
THEMONEY!!!

38. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
CHANNELS
Through which Channels do our
Customer Segments want to be reached?
How are we reaching them now?
Which ones are most cost-efficient?
How are we integrating them with customer routines?

39. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
CUSTOMERRELATIONSHIP
What type of relationship does each of our Customer
Segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?

40. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
LEFTSIDE
Operations and efficency

41. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
KEYACTIVITIES
What Key Activities do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?

42. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
KEYRESOURCES
What Key Resources do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue Streams?

43. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
KEYPARTNERS
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?

44. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
What are the most important costs inherent in our
business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
COSTSTRUCTURE

45. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati

46. © Daniele Radici | Innovation-LAB - tutti i diritti riservati
POST-IT®
1 POST-IT, 1 CONCEPT
SYNTHESIS
MOVABLE
COLORS

47. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
P. Mondrian - Composizione con grande riquadro rosso (1921)

48. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
DON'TTRYTHISATHOME

49. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
DON'TTRYTHISATHOME

50. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati

51. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati

52. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati

53. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati

54. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
OK...BUT...

55. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
EXAMPLE

56. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
NESPRESSO
BUSINESS
FAMILY
SINGLE

57. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
NESPRESSO
BUSINESS
FAMILY
SINGLE

58. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
NESPRESSO
BUSINESS
FAMILY
SINGLE
LOGISTICS
SERVICE
GAMMA
STANDING
MAIL
BUSINESS
CENTER
CRM
SALES
DEDICATED
SALE
MACHINE
SALE
CAPSULES
PRODUCT.
DISTRIBUT.
MARKETING
R & D
DISTRIB.
MACHINE
PRODUCER
PRODUC.
DISTRIBUT.
R & D
DISTRIBUT.
CHANNELS
SALES
TEAM
MARKETING
DISTRIBUT.
CHANNEL
PATENT
BRAND
HR
MARKETING
OPT.

59. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
NESPRESSO
BUSINESS
FAMILY
SINGLE
GAMMA
QUALITY
CLEAN DESIGN
RETAIL
MAIL
MARKETING
PRODUCT.
DISTRIBUT.
R & D
TEAM
MARKETING
PATENT
MACHINE
PRODUCER
PRODUC.
DISTRIBUT.
R & D
NESPRESSO
CLUB
SALE
MACHINE
SALE
CAPSULES
CAFFÈ
BRAND
HR
MARKETING
OPT.
COFFEE
SUPPLIER

60. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
NESPRESSO
BUSINESS
FAMILY
SINGLE
LOGISTICS
SERVICE
GAMMA
STANDING
MAIL
BUSINESS
CENTER
CRM
SALES
DEDICATED
VENDITA
MACCHINA
VENDITA
CIALDE
TEAM
MARKETING
DISTRIBUT.
CHANNEL
BREVETTI
PRODUZ.
DISTRIBUZ
MARKETING
R & D
DISTRIB.
PRODUTT.
MACCHINE
PRODUZ.
DISTRIBUZ
R & D
DISTRIBUT.
CHANNELS
GAMMA
QUALITÀ
PULIZIA DESIGN
RETAIL
MAIL
SALESMARKETING
PRODUCT.
DISTRIBUT.
R & D
TEAM
MARKETING
PATENT
MACHINE
PRODUCER
PRODUC.
DISTRIBUT.
R & D
NESPRESSO
CLUB
SALE
MACHINE
SALE
CAPSULES
CAFFÈ
BRAND
HR
MARKETING
OPERATIVO
BRAND
HR
MARKETING
OPT.
COFFEE
SUPPLIER

61. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
NESPRESSO
BUSINESS
FAMILY
SINGLE
TESTIMON.
STATUS
GAMMA
DESIGN
”GEORGE"
MARKETING
PRODUCT.
DISTRIBUT.
R & D
TEAM
MARKETING
PATENT
BRAND
NS STORE
MAIL
NESPRESSO
CLUB
MACHINE
PRODUCER
SALE
MACHINE
SALE
CAPSULES
PRODUC.
DISTRIBUT.
R & D HR
MARKETING
OPT
“IN SHOP”

62. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
NESPRESSO
BUSINESS
FAMILY
SINGLE
LOGISTICS
SERVICE
GAMMA
STANDING
MAIL
BUSINESS
CENTER
CRM
SALES
DEDICATED
VENDITA
MACCHINA
VENDITA
CIALDE
TEAM
MARKETING
DISTRIBUT.
CHANNEL
BREVETTI
PRODUZ.
DISTRIBUZ
MARKETING
R & D
DISTRIB.
PRODUTT.
MACCHINE
PRODUZ.
DISTRIBUZ
R & D
DISTRIBUT.
CHANNELS
GAMMA
QUALITY
CLEAN DESIGN
RETAIL
MAIL
SALESMARKETING
PRODUCT.
DISTRIBUT.
R & D
TEAM
MARKETING
PATENT
MACHINE
PRODUCER
PRODUC.
DISTRIBUT.
R & D
NESPRESSO
CLUB
SALE
MACHINE
SALE
CAPSULES
CAFFÈ
BRAND
HR
MARKETING
OPERATIVO
BRAND
HR
MARKETING
OPT.
COFFEE
SUPPLIER
SINGLE
TESTIMON.
STATUS
GAMMA
DESIGN
”GEORGE"
MARKETING
PRODUCT.
DISTRIBUT.
R & D
TEAM
MARKETING
PATENT
BRAND
NS STORE
MAIL
NESPRESSO
CLUB
MACHINE
PRODUCER
SALE
MACHINE
SALE
CAPSULES
PRODUC.
DISTRIBUT.
R & D HR
MARKETING
OPT
“IN SHOP”

63. © Daniele Radici / Innovation-LAB - tutti i diritti riservati

64. © Daniele Radici / Innovation-LAB - tutti i diritti riservati© Daniele Radici / Innovation-LAB - tutti i diritti riservati

65. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
D’ OH!

66. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
1%
IDEA 99%EXECUTION

67. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
it’s not about ideas, it’s about making ideas happen
[Scott Belsky, Behance]
“

68. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
AS-IS
OVERALLPROCESS
EVOLUTION VALIDATION IMPLEMENT CHECK

69. BUSINESSMODEL
EVALUATION
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

70. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
+/- +/-
+/- +/-
+/-

71. BUSINESSMODEL
VALIDATION
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

72. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
GET OUTOF THE
BUILDING!!!

73. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
CUSTOMERDEVELOPMENT&VALIDATIONPROCESS

74. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
TESTCARD&LEARNINGCARD

75. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
AS-IS
OVERALLPROCESS
EVOLUTION VALIDATION IMPLEMENT CHECK

76. © Daniele Radici / Innovation-LAB - tutti i diritti riservati

77. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
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