Rene Rumberg - Marketing: Tools & Software to Acquire Your First Customers

1. MARKETING: STRATEGY
& TOOLS TO ACQUIRE
YOUR FIRST
CUSTOMERS
ARAB INNOVATION ACADEMY
RENERUMBERG
DIGITALMARKETINGMANAGER
ENTERPRISEESTONIA

2. TOPICS
1. MARKETING STRATEGY - DEFINING
YOUR GOALS, TARGET
AUDIENCE, VALUE PROPOSITION,
CHANNELS AND KPI'S TO ACQUIRE
YOUR FIRST CUSTOMERS.
2. MARKETING TOOLS THAT COULD
HELP YOU IN THE PROCESS OF
ACHIEVING YOUR MARKETING
GOALS

3. MARKETING
STRATEGY

4. GOALS, TARGET
AUDIENCE & TONE OF
VOICE

5. SET YOUR
MARKETING
GOALS SIGNUPS?

6. SET YOUR
MARKETING
GOALS SIGNUPS?
DOWNLOADS?

7. SET YOUR
MARKETING
GOALS SIGNUPS?
DOWNLOADS?
PURCHASES?

8. DEFINE
YOUR
TARGET
AUDIENCE
& MARKET
IDENTIFY WHO
YOU WANT TO
CATER TO

9. DEFINE
YOUR
TARGET
AUDIENCE
& MARKET
IDENTIFY THEIR
MOST PRESSING
ISSUE, PROBLEM,
OR DESIRE
IDENTIFY WHO
YOU WANT TO
CATER TO

10. DEFINE
YOUR
TARGET
AUDIENCE
& MARKET
IDENTIFY THEIR
MOST PRESSING
ISSUE, PROBLEM,
OR DESIRE
TALK TO THEM
IDENTIFY WHO
YOU WANT TO
CATER TO

11. DEFINE
YOUR
TARGET
AUDIENCE
& MARKET
IDENTIFY THEIR
MOST PRESSING
ISSUE, PROBLEM,
OR DESIRE
OBSERVE YOUR
COMPETITORS
TALK TO THEM
IDENTIFY WHO
YOU WANT TO
CATER TO

12. TONE OF
VOICE - WHY
IT'S
IMPORTANT
IT SETS YOU APART
FROM THE REST

13. TONE OF
VOICE - WHY
IT'S
IMPORTANT
IT SETS YOU APART
FROM THE REST
IT’S AN EXPRESSION
OF THE PEOPLE
BEHIND THE BRAND

14. TONE OF
VOICE - WHY
IT'S
IMPORTANT
IT SETS YOU APART
FROM THE REST
IT’S AN EXPRESSION
OF THE PEOPLE
BEHIND THE BRAND
IT BUILDS TRUST

15. TONE OF
VOICE - WHY
IT'S
IMPORTANT
IT SETS YOU APART
FROM THE REST
IT’S AN EXPRESSION
OF THE PEOPLE
BEHIND THE BRAND
IT BUILDS TRUST
IT CAN BE USED TO
INFLUENCE AND
PERSUADE

16. TONE OF
VOICE - YOUR
VALUES
A TONE OF VOICE IS
AN EXPRESSION OF A
COMPANY’S VALUES
AND WAY OF
THINKING.

17. TONE OF
VOICE - YOUR
VALUES
WHAT IS IT YOU
WANT TO TELL THE
WORLD?

18. TONE OF
VOICE - YOUR
VALUES
WHAT IS IT YOU
WANT TO TELL THE
WORLD?
IT IS ONLY ONCE YOU
DEFINE THE CORE
PURPOSE OF YOUR
COMMUNICATION
THAT YOU CAN
START TO BUILD
YOUR TONE OF VOICE.

19. VALUE PROPOSITION

20. HAVE A GOOD
VALUE
PROPOSITION
VALUE PROPOSITION IS
THE MAIN THING THAT
DETERMINES IF PEOPLE
WILL CONTINUE
DISCOVERING MORE
ABOUT YOUR PRODUCT
OR THEY WILL HIT THE
BACK BUTTON.

21. HAVE A GOOD
VALUE
PROPOSITION
VALUE PROPOSITION IS
THE MAIN THING THAT
DETERMINES IF PEOPLE
WILL CONTINUE
DISCOVERING MORE
ABOUT YOUR PRODUCT
OR THEY WILL HIT THE
BACK BUTTON.
THE RIGHT VALUE
PROPOSITION CAN GIVE
YOU A HUGE BOOST.

22. ELEMENTS
OF A GOOD
VALUE
PROPOSITION
CLARITY - SHORT
AND SIMPLE,
EASILY
UNDERSTOOD
WITHIN FIRST
SECONDS

23. ELEMENTS
OF A GOOD
VALUE
PROPOSITION
RESULTS - WHAT
RESULTS WILL
YOUR CUSTOMERS
GET FROM USING
YOUR PRODUCT?

24. ELEMENTS
OF A GOOD
VALUE
PROPOSITION
DIFFERENCE -
HOW IT DIFFERS
FROM THE
COMPETITORS?

25. ELEMENTS
OF A GOOD
VALUE
PROPOSITION
AVOID HYPE &
SUPERLATIVES -
"THE BEST"; "NEVER-
EVER SEEN BEFORE";
"REVOLUTIONIZING
THE WAY HOW.."
HYPE!

26. EXAMPLES OF A
GOOD VALUE
PROPOSITION

27. UBER -
THE
SMARTEST
WAY
AROUND
UBER'S VALUE
PROPOSITIONS IS CLEAR:

28. UBER -
THE
SMARTEST
WAY
AROUND
UBER'S VALUE
PROPOSITIONS IS CLEAR:
1. ONE TAP AND A CAR
COMES DIRECTLY TO YOU.

29. UBER -
THE
SMARTEST
WAY
AROUND
UBER'S VALUE
PROPOSITIONS IS CLEAR:
1. ONE TAP AND A CAR
COMES DIRECTLY TO YOU.
2. YOUR DRIVER KNOWS
EXACTLY WHERE TO GO.

30. UBER -
THE
SMARTEST
WAY
AROUND
UBER'S VALUE
PROPOSITIONS IS CLEAR:
1. ONE TAP AND A CAR
COMES DIRECTLY TO YOU.
2. YOUR DRIVER KNOWS
EXACTLY WHERE TO GO.
3. PAYMENT IS
COMPLETELY CASHLESS

31. DUOLINGO -
LEARN A
LANGUAGE
FOR FREE.
FOREVER
DUOLINGO HAS AN
EXTREMELY SIMPLE
HOMEPAGE.

32. DUOLINGO -
LEARN A
LANGUAGE
FOR FREE.
FOREVER
DUOLINGO HAS AN
EXTREMELY SIMPLE
HOMEPAGE. SO SIMPLE IN
FACT, THE ONLY TEXT
ABOVE THE FOLD IS IT'S
VALUE PROPOSITION
(FOLLOWED BY A CALL TO
ACTION).

33. DUOLINGO -
LEARN A
LANGUAGE
FOR FREE.
FOREVER
DUOLINGO HAS AN
EXTREMELY SIMPLE
HOMEPAGE. SO SIMPLE IN
FACT, THE ONLY TEXT
ABOVE THE FOLD IS IT'S
VALUE PROPOSITION
(FOLLOWED BY A CALL TO
ACTION).
WHEN YOU CAN
COMPLETELY UNDERSTAND
WHAT A COMPANY HAS TO
OFFER WITH JUST A FEW
WORDS AND A CLEAN
RELEVANT DESIGN, YOU
KNOW YOU'RE DOING
SOMETHING RIGHT.

34. MAILCHIMP -
SEND BETTER
EMAIL
THREE SIMPLE WORDS.

35. MAILCHIMP -
SEND BETTER
EMAIL
THREE SIMPLE WORDS.
THAT'S ALL THAT
MAILCHIMP NEEDS TO TELL
YOU WHAT THEIR BRAND IS
ALL ABOUT.

36. MAILCHIMP -
SEND BETTER
EMAIL
THREE SIMPLE WORDS.
THAT'S ALL THAT
MAILCHIMP NEEDS TO TELL
YOU WHAT THEIR BRAND IS
ALL ABOUT.
IT'S SIMPLE, DIRECT, AND
BOLD. USE ITS SERVICE AND
YOU WILL SEND BETTER
EMAIL - NO IFS, BUTS OR
ANY SUPERLATIVES.

37. CONCLUSION
HAVE CONCRETE GOALS

38. CONCLUSION
HAVE CONCRETE GOALS
IDENTIFY YOUR TARGET
AUDIENCE AND THEIR
PAIN

39. CONCLUSION
HAVE CONCRETE GOALS
IDENTIFY YOUR TARGET
AUDIENCE AND THEIR
PAIN
SET YOUR TONE OF VOICE

40. CONCLUSION
HAVE CONCRETE GOALS
IDENTIFY YOUR TARGET
AUDIENCE AND THEIR
PAIN
SET YOUR TONE OF VOICE
HAVE SHORT VALUE
PROPOSITION &
COMMUNICATE THE
RESULTS YOUR
CUSTOMERS GET

41. MARKETING
CHANNELS

42. CHOOSING
MARKETING
CHANNELS
THERE ARE HUNDREDS
OF MARKETING
CHANNELS OUT THERE.

43. CHOOSING
MARKETING
CHANNELS
WEBSITE
SEO
RETARGETING
NEWSLETTER
LIVE CHAT
PODCAST
WHITEPAPERS
WEBINARS
BLOGGING
GUEST BLOGGING
SEM
SOCIAL MEDIA
CHANNELS, PAGES &
GROUPS
PRESS RELEASE
MEDIA INTERVIEWS
SPONSORSHIPS
CONFERENCES
EVENTS
ETC

44. CHOOSING
MARKETING
CHANNELS
SO HOW TO SELECT THE
RIGHT ONES?

45. CHOOSING
MARKETING
CHANNELS
INTERVIEW YOUR
AUDIENCE TO LEARN
WHAT CHANNELS WORK
BEST FOR THEM

46. CHOOSING
MARKETING
CHANNELS
THE BULLSEYE
FRAMEWORK
TO DETERMINE YOUR
TRACTION CHANNELS
The Traction Bullseye Framework by
Gabriel Weinberg and Justin Mares

47. CHOOSING
MARKETING
CHANNELS
THE BULLSEYES
FRAMEWORK CONSISTS
OF 5 STEPS:

48. CHOOSING
MARKETING
CHANNELS
THE BULLSEYES
FRAMEWORK CONSISTS
OF 5 STEPS:
1. BRAINSTORM

49. CHOOSING
MARKETING
CHANNELS
THE BULLSEYES
FRAMEWORK CONSISTS
OF 5 STEPS:
1. BRAINSTORM
2. RANK

50. CHOOSING
MARKETING
CHANNELS
THE BULLSEYES
FRAMEWORK CONSISTS
OF 5 STEPS:
1. BRAINSTORM
2. RANK
3. PRIORITIZE

51. CHOOSING
MARKETING
CHANNELS
THE BULLSEYES
FRAMEWORK CONSISTS
OF 5 STEPS:
1. BRAINSTORM
2. RANK
3. PRIORITIZE
4. TEST

52. CHOOSING
MARKETING
CHANNELS
THE BULLSEYES
FRAMEWORK CONSISTS
OF 5 STEPS:
1. BRAINSTORM
2. RANK
3. PRIORITIZE
4. TEST
5. FOCUS

53. THE
BULLSEYE
FRAMEWORK -
BRAINSTORM
REASONABLE WAYS YOU
MIGHT USE EACH
TRACTION CHANNEL.
SEEK TO COUNTER YOUR
BIASES TO FIND THE MOST
EFFECTIVE TRACTION
PATH FOR YOUR STARTUP.

54. THE
BULLSEYE
FRAMEWORK -
BRAINSTORM
YOU SHOULD GET
FAMILIAR WITH
MARKETING STRATEGIES
THAT HAVE WORKED IN
YOUR INDUSTRY , AS
WELL AS THE HISTORY OF
COMPANIES IN YOUR
SPACE .

55. THE
BULLSEYE
FRAMEWORK -
BRAINSTORM
IT’S ESPECIALLY
IMPORTANT TO
UNDERSTAND HOW
SIMILAR COMPANIES
ACQUIRED CUSTOMERS
OVER TIME, AND HOW
UNSUCCESSFUL
COMPANIES WASTED
MARKETING RESOURCES.

56. THE
BULLSEYE
FRAMEWORK -
RANK
THE RANKING STEP HELPS
YOU ORGANIZE YOUR
BRAINSTORMING
EFFORTS.

57. THE
BULLSEYE
FRAMEWORK -
RANK
THE RANKING STEP HELPS
YOU ORGANIZE YOUR
BRAINSTORMING
EFFORTS.
IT ALSO HELPS YOU START
TO THINK A BIT MORE
CRITICALLY ABOUT THE
TRACTION CHANNELS IN
AGGREGATE

58. THE
BULLSEYE
FRAMEWORK -
RANK
COLUMN A (HIGHEST
POTENTIAL): WHICH
TRACTION CHANNELS
SEEM MOST PROMISING
RIGHT NOW?

59. THE
BULLSEYE
FRAMEWORK -
RANK
COLUMN A (HIGHEST
POTENTIAL): WHICH
TRACTION CHANNELS
SEEM MOST PROMISING
RIGHT NOW?
COLUMN B
(POSSIBILITIES): WHICH
TRACTION CHANNELS
SEEM LIKE THEY COULD
POSSIBLY WORK?

60. THE
BULLSEYE
FRAMEWORK -
RANK
COLUMN A (HIGHEST
POTENTIAL): WHICH
TRACTION CHANNELS
SEEM MOST PROMISING
RIGHT NOW?
COLUMN B
(POSSIBILITIES): WHICH
TRACTION CHANNELS
SEEM LIKE THEY COULD
POSSIBLY WORK?
COLUMN C (LONG-SHOTS):
WHICH TRACTION
CHANNELS SEEM LIKE
LONG-SHOTS?

61. THE
BULLSEYE
FRAMEWORK -
PRIORITIZE
IDENTIFY YOUR INNER
CIRCLE: THE THREE
TRACTION CHANNELS
THAT SEEM MOST
PROMISING BY TESTING
CHANNELS
SEQUENTIALLY

62. THE
BULLSEYE
FRAMEWORK -
TEST
THE TESTING STEP IS
WHERE YOU PUT YOUR
IDEAS INTO THE REAL
WORLD.

63. THE
BULLSEYE
FRAMEWORK -
TEST
THE TESTING STEP IS
WHERE YOU PUT YOUR
IDEAS INTO THE REAL
WORLD.
THE GOAL OF THIS STEP IS
TO FIND OUT WHICH OF
THE TRACTION CHANNELS
IN YOUR INNER CIRCLE IS
WORTH GIVING FOCUS.

64. THE
BULLSEYE
FRAMEWORK -
TEST
THE TESTING STEP IS
WHERE YOU PUT YOUR
IDEAS INTO THE REAL
WORLD.
THE GOAL OF THIS STEP IS
TO FIND OUT WHICH OF
THE TRACTION CHANNELS
IN YOUR INNER CIRCLE IS
WORTH GIVING FOCUS.
YOU WANT TO DESIGN
SMALLER SCALE TESTS
THAT DON’T REQUIRE
MUCH UPFRONT COST OR
EFFORT. FOR EXAMPLE,
RUN TWO FACEBOOK ADS
VS. TWENTY

65. THE
BULLSEYE
FRAMEWORK -
FOCUS
IF ALL GOES WELL, ONE OF
THE TRACTION CHANNELS
YOU TESTED IN YOUR
INNER CIRCLE PRODUCED
PROMISING RESULTS.

66. THE
BULLSEYE
FRAMEWORK -
FOCUS
IF ALL GOES WELL, ONE OF
THE TRACTION CHANNELS
YOU TESTED IN YOUR
INNER CIRCLE PRODUCED
PROMISING RESULTS.
AT ANY STAGE IN A
STARTUP’S LIFECYCLE,
ONE TRACTION CHANNEL
DOMINATES IN TERMS OF
CUSTOMER ACQUISITION.

67. THE
BULLSEYE
FRAMEWORK -
FOCUS
AS YOU DIVE DEEPER INTO
IT , YOU WILL UNCOVER
EFFECTIVE TACTICS AND
DO EVERYTHING YOU CAN
TO SCALE THEM UNTIL
THEY ARE NO EFFECTIVE
DUE TO RISING COST OR
SATURATION.

68. CHOOSING
MARKETING
CHANNELS
HOW DO YOU KNOW IF A
CHANNEL WORKS FOR
YOU?

69. CHOOSING
MARKETING
CHANNELS
HOW DO YOU KNOW IF A
CHANNEL WORKS FOR
YOU?
IT HAS HIGH RETURNON-
INVESTMENT AND IT IS
SCALABLE.

70. CHOOSING
MARKETING
CHANNELS
THERE ARE ONLY A FEW
CHANNELS WITH WHICH
YOU CAN SCALE A
STARTUP:

71. CHOOSING
MARKETING
CHANNELS
THERE ARE ONLY A FEW
CHANNELS WITH WHICH
YOU CAN SCALE A
STARTUP:
1. PAID ACQUISITION.

72. CHOOSING
MARKETING
CHANNELS
THERE ARE ONLY A FEW
CHANNELS WITH WHICH
YOU CAN SCALE A
STARTUP:
1. PAID ACQUISITION.
2. VIRALITY.

73. CHOOSING
MARKETING
CHANNELS
THERE ARE ONLY A FEW
CHANNELS WITH WHICH
YOU CAN SCALE A
STARTUP:
1. PAID ACQUISITION.
2. VIRALITY.
3. SEO.

74. CHOOSING
MARKETING
CHANNELS
THERE ARE ONLY A FEW
CHANNELS WITH WHICH
YOU CAN SCALE A
STARTUP:
1. PAID ACQUISITION.
2. VIRALITY.
3. SEO.
4. SALES.

75. CHOOSING
MARKETING
CHANNELS
THERE ARE ONLY A FEW
CHANNELS WITH WHICH
YOU CAN SCALE A
STARTUP:
1. PAID ACQUISITION.
2. VIRALITY.
3. SEO.
4. SALES.
5. OTHER (LIKE GOOGLE,
THAT CAN HELP MAKE OR
BREAK A STARTUP – BUT
THIS IS RARE AND
SITUATIONAL)

76. CONCLUSION
FOCUS ON FEW
CHANNELS

77. CONCLUSION
FOCUS ON FEW
CHANNELS
DON'T SPREAD YOURSELF
TOO THIN

78. CONCLUSION
FOCUS ON FEW
CHANNELS
DON'T SPREAD YOURSELF
TOO THIN
EXPERIMENT WITH
DIFFERENT CHANNELS
AND TACTICS

79. CONCLUSION
FOCUS ON FEW
CHANNELS
DON'T SPREAD YOURSELF
TOO THIN
EXPERIMENT WITH
DIFFERENT CHANNELS
AND TACTICS
ANALYZE RESULTS AND
MAKE CONCLUSIONS

80. CONCLUSION
FOCUS ON FEW
CHANNELS
DON'T SPREAD YOURSELF
TOO THIN
EXPERIMENT WITH
DIFFERENT CHANNELS
AND TACTICS
ANALYZE RESULTS AND
MAKE CONCLUSIONS
ADAPT NEW CHANNELS
AND TACTICS WHEN
NEEDED

82. TOP 6 KEY
PERFORMANCE
INDICATORS

83. COST OF
CUSTOMER
ACQUISITION
SIMPLE NUMBER
CALCULATED BY DIVIDING
THE MARKETING
DEPARTMENT’S MONTHLY
BUDGET WITH THE
AMOUNT OF NEW
CUSTOMERS ACQUIRED
THAT MONTH

84. COST OF
CUSTOMER
ACQUISITION
SIMPLE NUMBER
CALCULATED BY DIVIDING
THE MARKETING
DEPARTMENT’S MONTHLY
BUDGET WITH THE
AMOUNT OF NEW
CUSTOMERS ACQUIRED
THAT MONTH, AND
YOU’LL UNDERSTAND
HOW MUCH YOU NEED TO
SPEND TO CONVINCE A
VISITOR TO BECOME A
PAYING CUSTOMER.

85. CUSTOMER
LIFETIME
VALUE
ONCE YOU UNDERSTAND
HOW MUCH IT COSTS TO
ACQUIRE A CUSTOMER, YOU
NEED TO KNOW HOW MUCH
THAT CUSTOMER IS WORTH.

86. CUSTOMER
LIFETIME
VALUE
ONCE YOU UNDERSTAND
HOW MUCH IT COSTS TO
ACQUIRE A CUSTOMER, YOU
NEED TO KNOW HOW MUCH
THAT CUSTOMER IS WORTH.
IF IT COSTS $100 TO
ACQUIRE A CUSTOMER WHO
ONLY SPENDS A LIFETIME
VALUE OF $50, THERE’S A
CLEAR PROBLEM IN YOUR
BUSINESS MODEL THAT
NEEDS TO BE ADDRESSED.

87. CUSTOMER
LIFETIME
VALUE
ONCE YOU UNDERSTAND
HOW MUCH IT COSTS TO
ACQUIRE A CUSTOMER, YOU
NEED TO KNOW HOW MUCH
THAT CUSTOMER IS WORTH.
IF IT COSTS $100 TO
ACQUIRE A CUSTOMER WHO
ONLY SPENDS A LIFETIME
VALUE OF $50, THERE’S A
CLEAR PROBLEM IN YOUR
BUSINESS MODEL THAT
NEEDS TO BE ADDRESSED.
TO CALCULATE A
CUSTOMER’S LIFETIME
VALUE, MULTIPLY THE
AVERAGE TRANSACTION
AMOUNT BY THE NUMBER
OF REPEAT SALES AND THE
AVERAGE RETENTION TIME.

88. WEB TRAFFIC
YOU HAVE TO KNOW YOUR
WEB TRAFFIC IN ORDER TO
CALCULATE THE
EFFECTIVENESS OF DIGITAL
MARKETING EFFORTS.

89. WEB TRAFFIC
YOU HAVE TO KNOW YOUR
WEB TRAFFIC IN ORDER TO
CALCULATE THE
EFFECTIVENESS OF DIGITAL
MARKETING EFFORTS.
SESSIONS, DURATION, PAGE
VIEWS, BOUNCE RATE, AND
USERS ARE ALL VALUABLE
WEB TRAFFIC METRICS TO
KNOW, AND ALL ARE
AVAILABLE THROUGH
GOOGLE ANALYTICS
REPORTS.

90. LANDING PAGE
CONVERSION
TO FULLY OPTIMIZE YOUR
WEBSITE FOR CONVERSIONS,
IT’S IMPORTANT TO KNOW
WHICH LANDING PAGES ARE
PERFORMING WELL AND
WHICH NEED IMPROVEMENT.

91. LANDING PAGE
CONVERSION
TO FULLY OPTIMIZE YOUR
WEBSITE FOR CONVERSIONS,
IT’S IMPORTANT TO KNOW
WHICH LANDING PAGES ARE
PERFORMING WELL AND
WHICH NEED IMPROVEMENT.
A LANDING PAGE IS THE FIRST
IMPRESSION YOUR BRAND
MAKES ON A NEW VISITOR, SO
IT’S IMPORTANT THAT THE
FORMAT AND LAYOUT BE
INTUITIVE AND EASY TO
VIEW.

92. LANDING PAGE
CONVERSION
TO FULLY OPTIMIZE YOUR
WEBSITE FOR CONVERSIONS,
IT’S IMPORTANT TO KNOW
WHICH LANDING PAGES ARE
PERFORMING WELL AND
WHICH NEED IMPROVEMENT.
A LANDING PAGE IS THE FIRST
IMPRESSION YOUR BRAND
MAKES ON A NEW VISITOR, SO
IT’S IMPORTANT THAT THE
FORMAT AND LAYOUT BE
INTUITIVE AND EASY TO
VIEW.
USE GOOGLE ANALYTICS TO
CHECK YOUR WEBSITE’S
KEYWORD AND LANDING
PAGE TRAFFIC, AS WELL AS
FOLLOW USER INTERACTIONS
FROM THERE.

93. WEBSITE
LEADS
THE MAIN REASON WHY YOU
SHOULD BE HAVING AN
ONLINE PRESENCE AND A
MARKETING STRATEGY IS TO
GENERATE LEADS.

94. WEBSITE
LEADS
THE MAIN REASON WHY YOU
SHOULD BE HAVING AN
ONLINE PRESENCE AND A
MARKETING STRATEGY IS TO
GENERATE LEADS.
WEBSITE LEADS OFTEN COME
BACK MORE THAN ONCE, SO
TRACKING RETURN VISITORS
ALL THE WAY THROUGH NEW
CUSTOMER ACQUISITIONS IS
NECESSARY TO PROVIDE A
FULL PICTURE OF WEBSITE
LEAD GENERATION.

95. SOCIAL MEDIA
REACH
SOCIAL MEDIA IS ONE OF THE
MOST IMPORTANT DIGITAL
MARKETING PLATFORMS AS
CONVERSION RATES ARE
HIGH AND OVER 1.8 BILLION
PEOPLE USE THESE
PLATFORMS GLOBALLY.

96. SOCIAL MEDIA
REACH
SOCIAL MEDIA IS ONE OF THE
MOST IMPORTANT DIGITAL
MARKETING PLATFORMS AS
CONVERSION RATES ARE
HIGH AND OVER 1.8 BILLION
PEOPLE USE THESE
PLATFORMS GLOBALLY.
THAT MAKES SOCIAL MEDIA
REACH AN IMPORTANT KPI

97. CONCLUSION
QUANTIFY THE EFFECTIVE
RETURN OF MARKETING
EFFORTS.

98. CONCLUSION
QUANTIFY THE EFFECTIVE
RETURN OF MARKETING
EFFORTS.
BY TRACKING HOW MANY
PEOPLE BECOME CUSTOMERS,
AND HOW MUCH EACH
CUSTOMER IS WORTH,
YOU’LL HAVE THE
FOUNDATION FOR AN
EFFECTIVE MARKETING
STRATEGY.

99. MARKETING
TOOLS

100. GOOGLE
ANALYTICS
GOOGLE ANALYTICS IS THE MOST
OBVIOUS TOOL YOU NEED.

101. GOOGLE
ANALYTICS
GOOGLE ANALYTICS IS THE MOST
OBVIOUS TOOL YOU NEED.
YOU CAN USE IT TO GET TO
KNOW YOUR SITE’S VISITORS,
INCLUDING WHERE THEY CAME
FROM, HOW LONG THEY STAYED
ON YOUR SITE, AND HOW MANY
PAGES THEY VISITED.

102. GOOGLE
ANALYTICS
GOOGLE ANALYTICS IS THE MOST
OBVIOUS TOOL YOU NEED.
YOU CAN USE IT TO GET TO
KNOW YOUR SITE’S VISITORS,
INCLUDING WHERE THEY CAME
FROM, HOW LONG THEY STAYED
ON YOUR SITE, AND HOW MANY
PAGES THEY VISITED. AND THAT
IS JUST THE TIP OF THE ICEBERG.

103. GOOGLE
ANALYTICS
GOOGLE ANALYTICS IS THE MOST
OBVIOUS TOOL YOU NEED.
YOU CAN USE IT TO GET TO
KNOW YOUR SITE’S VISITORS,
INCLUDING WHERE THEY CAME
FROM, HOW LONG THEY STAYED
ON YOUR SITE, AND HOW MANY
PAGES THEY VISITED. AND THAT
IS JUST THE TIP OF THE ICEBERG.
YOU CAN ALSO FIND OUT WHAT
PAGES REFERRED YOUR
VISITORS TO YOUR SITE, WHICH
SOCIAL MEDIA PLATFORM
DIRECTS THE MOST PROSPECTS
TO YOUR SITE, AND WHICH PIECE
OF YOUR CONTENT IS DRAWING
THE HIGHEST NUMBER OF
VISITORS.

104. GOOGLE
ANALYTICS
GOOGLE ANALYTICS IS THE MOST
OBVIOUS TOOL YOU NEED.
YOU CAN USE IT TO GET TO
KNOW YOUR SITE’S VISITORS,
INCLUDING WHERE THEY CAME
FROM, HOW LONG THEY STAYED
ON YOUR SITE, AND HOW MANY
PAGES THEY VISITED. AND THAT
IS JUST THE TIP OF THE ICEBERG.
YOU CAN ALSO FIND OUT WHAT
PAGES REFERRED YOUR
VISITORS TO YOUR SITE, WHICH
SOCIAL MEDIA PLATFORM
DIRECTS THE MOST PROSPECTS
TO YOUR SITE, AND WHICH PIECE
OF YOUR CONTENT IS DRAWING
THE HIGHEST NUMBER OF
VISITORS.
THE INSIGHTS THAT GOOGLE
ANALYTICS PROVIDES IS
PRICELESS

105. CLICKTALE
ANALYTICS SERVICE
CLICKTALE’S HEATMAPS
AND RECORDED USER
SESSIONS LET YOU TRACK
MOUSE MOVEMENTS,
MOUSE CLICKS, OVERALL
ATTENTION AND SCROLL
REACH ON A CASE-BY-CASE
OR AGGREGATE BASIS.

106. CLICKTALE
ANALYTICS SERVICE
CLICKTALE’S HEATMAPS
AND RECORDED USER
SESSIONS LET YOU TRACK
MOUSE MOVEMENTS,
MOUSE CLICKS, OVERALL
ATTENTION AND SCROLL
REACH ON A CASE-BY-CASE
OR AGGREGATE BASIS.
CHECK IT OUT IF YOU’RE
WONDERING WHETHER OR
NOT YOUR WEBSITE
VISITORS ARE GETTING THE
INFORMATION THEY NEED
TO CONVERT TO
CUSTOMERS.

107. MOZBAR
MOZBAR IS A TOOL THAT WORKS
WITH BOTH GOOGLE CHROME AND
MOZILLA FIREFOX.

108. MOZBAR
MOZBAR IS A TOOL THAT WORKS
WITH BOTH GOOGLE CHROME AND
MOZILLA FIREFOX. MOZBAR
ENABLES YOU TO USE A WIDE
RANGE OF SEO METRICS.

109. MOZBAR
MOZBAR IS A TOOL THAT WORKS
WITH BOTH GOOGLE CHROME AND
MOZILLA FIREFOX. MOZBAR
ENABLES YOU TO USE A WIDE
RANGE OF SEO METRICS.
YOU CAN EVEN TRACK STATS FOR
CUSTOMIZED SEARCHES AND GET
EXACT RANKING NUMBERS FOR
KEYWORDS AND PHRASES.

110. MOZBAR
MOZBAR IS A TOOL THAT WORKS
WITH BOTH GOOGLE CHROME AND
MOZILLA FIREFOX. MOZBAR
ENABLES YOU TO USE A WIDE
RANGE OF SEO METRICS.
YOU CAN EVEN TRACK STATS FOR
CUSTOMIZED SEARCHES AND GET
EXACT RANKING NUMBERS FOR
KEYWORDS AND PHRASES.
MOZBAR IS VITAL TO THE SUCCESS
OF ANY COMPANY BECAUSE YOU
CAN ANALYZE PRACTICALLY ANY
PAGE ON THE WEB, WHETHER IT
BE YOUR OWN OR A COMPETITOR.

111. MOZBAR
MOZBAR IS A TOOL THAT WORKS
WITH BOTH GOOGLE CHROME AND
MOZILLA FIREFOX. MOZBAR
ENABLES YOU TO USE A WIDE
RANGE OF SEO METRICS.
YOU CAN EVEN TRACK STATS FOR
CUSTOMIZED SEARCHES AND GET
EXACT RANKING NUMBERS FOR
KEYWORDS AND PHRASES.
MOZBAR IS VITAL TO THE SUCCESS
OF ANY COMPANY BECAUSE YOU
CAN ANALYZE PRACTICALLY ANY
PAGE ON THE WEB, WHETHER IT
BE YOUR OWN OR A COMPETITOR.
YOU’LL BE ABLE TO CONDUCT
RESEARCH FASTER AND EASIER
THAN EVER.

112. MOZBAR
MOZBAR IS A TOOL THAT WORKS
WITH BOTH GOOGLE CHROME AND
MOZILLA FIREFOX. MOZBAR
ENABLES YOU TO USE A WIDE
RANGE OF SEO METRICS.
YOU CAN EVEN TRACK STATS FOR
CUSTOMIZED SEARCHES AND GET
EXACT RANKING NUMBERS FOR
KEYWORDS AND PHRASES.
MOZBAR IS VITAL TO THE SUCCESS
OF ANY COMPANY BECAUSE YOU
CAN ANALYZE PRACTICALLY ANY
PAGE ON THE WEB, WHETHER IT
BE YOUR OWN OR A COMPETITOR.
YOU’LL BE ABLE TO CONDUCT
RESEARCH FASTER AND EASIER
THAN EVER. SO IF YOU COME
ACROSS SOMETHING THAT MAY
INSPIRE YOU, THIS TOOL CAN HELP
YOU NOTE IT AND IMPLEMENT IT.

113. THUNDER-
CLAP
THUNDERCLAP IS A TOOL
THAT LETS A MESSAGE BE
HEARD WHEN YOU AND
YOUR FRIENDS SAY IT
TOGETHER.

114. THUNDER-
CLAP
THUNDERCLAP IS A TOOL
THAT LETS A MESSAGE BE
HEARD WHEN YOU AND
YOUR FRIENDS SAY IT
TOGETHER.
THINK OF IT AS AN "ONLINE
FLASH MOB."

115. THUNDER-
CLAP
THUNDERCLAP IS A TOOL
THAT LETS A MESSAGE BE
HEARD WHEN YOU AND
YOUR FRIENDS SAY IT
TOGETHER.
THINK OF IT AS AN "ONLINE
FLASH MOB."
THUNDERCLAP IS A GREAT
TOOL (FOR FREE) TO REACH
OUT TO MANY PEOPLE AND
CREATE AWARENESS
ABOUT YOUR PRODUCT
LAUNCH.

116. THUNDER-
CLAP
THUNDERCLAP IS A TOOL
THAT LETS A MESSAGE BE
HEARD WHEN YOU AND
YOUR FRIENDS SAY IT
TOGETHER.
THINK OF IT AS AN "ONLINE
FLASH MOB."
THUNDERCLAP IS A GREAT
TOOL (FOR FREE) TO REACH
OUT TO MANY PEOPLE AND
CREATE AWARENESS
ABOUT YOUR PRODUCT
LAUNCH.
YOU CAN USE BASICALLY
USE IT FOR ANY EVENT —
PRODUCT LAUNCH,
FUNDING NEWS, A PIVOT,
ETC.

117. THANK YOU!
QUESTIONS?
Rene Rumberg