World's best sports franchises to watch in 2021 compressed

SPORTS
www.insightssuccess.com
2021 | Volume-02 | Issue-02
WORLD’S BEST
SPORTS
FRANCHISES
TO WATCH IN 2021

There was a time when going to the gym was
considered as a luxury not many could afford
or were interested, and sports was considered
as the realm of a few. But today with growing
awareness sports and fitness have become an integral
part of people’s lifestyle.
Indeed, there has never been such a surge in the field
of sports and fitness as it is now. The past couple of
decades have seen gyms and sports clubs revise their
membership costs to attract more of these fitness and
sports enthusiasts. With a myriad of opportunities and
facilities available for sports and fitness activities, the
breed of such enthusiasts is only rising by the day.
Public awareness for fitness and overall wellness, the
media boom and its portrayal of sports and fitness
have also played a major role in this seismic
transformation. Media, indeed, plays an important role
in promoting sports and fitness culture. It is not that
people did not indulge into sports and fitness activities
earlier. It is simply that they have adapted to and have
begun liking the new ways of indulging in these
activities.
But irrespective of the sport you play, there will
always be a need for various sports-related
equipment/items, sportswear/apparels and gear,
gadgets and accessories nutrition and supplements.
Whether you are a professional, an amateur, a novice
or just a fitness freak, there will always be a need for
such sports-related equipment. There is no dearth of
EDITOR’S DESK
Just play on!
SPORTS
WORLD’S BEST
SPORTS
FRANCHISES
TO WATCH IN 2021

the items one can think of with respect to sports and fitness.
The demand for such items gave rise to more people
making their debut into this market and the existing ones
refurbishing their services. Here is where franchise came
into picture.
Love for sports and fitness has seen many people venture
into sports-related businesses and give franchises to
interested parties to broaden their spectrum, provide
customers the best of gears, equipment, and nutrition. These
business houses licenses trademarks and way of conducting
the business to operators (franchisees) within the
city/state/country or even across countries.
Many sports and fitness lovers/professionals have given or
taken franchise. The franchise/franchisor becomes a brand
name and earns royalty, the franchisee earns out of the
business he/she makes as per the deal, and the customer
gets value for the money paid for sports essentials. Thus,
this strategic partnership ensures a win-win situation for all
- the franchisor, franchisee, and the customer.
So, what used to be available in the limited sports stores of
a city, are now easily available at various stores and even
online. You name it and you can have it.
This urge to expand businesses and satiate the needs and
demands of sportspersons and fitness enthusiasts has seen
an upward trend in sports franchise across the world.
Sports-related items are selling like hot-cakes today. And
when it comes to health and fitness people do not want to
compromise on the quality.
We, at Insights Success, delved deep into the world of
sports franchises and selected some of the exceptional ones
that proved for the umpteenth time that the world is indeed
flat! So, sportspersons residing on one part of the
hemisphere can procure any brand of sports goods from
another part of the hemisphere without being there and in
no time. Flip through the pages of this interesting edition –
World’s Best Sports Franchises to Watch in 2021, to learn
more.
So, as long as sports franchises and franchisees are there to
provide you with your sports and fitness needs you need not
worry about performance. Just play on!
Sumita Sarkar

10
Cover Story
Articles
DIY
How to Build a Robust
Sports Franchise
18
Profits&Gains
Why choose a franchising
business model?
26
Going Digital
Tips to boost the presence of your small business online
30
C N E T
O T N S
Destination Athlete®
World’s Driving Sport Franchise

Gravity
Levelling Up the Leisure Experience
and Entertainment
22
PickUp USA Fitness
Aiming the Farthest Hoop 28
TrionTotte
Delivering Quality Sports and
Nutrition Essentials
34

sales@insightssuccess.com
February, 2021
Circulation Manager Tanaji
Research Analyst Eric Smith
Editor-in-Chief Sumita Sarkar
Anish Miller
Senior Editor
Jenny, Michael
Business Development Executives
Managing Editor
Sherin Rodricks
Business Development Manager
Abhishaj Sajeev
Art & Design Head Asha Bange
Art & Design Assistant
Deepanjali Jena
Visualiser David King
Paul Belin
Co-designer
Art & Picture Editor
Priyanka Rajage
Marketing Manager Joseph D'souza
Technical Consultants Pratiksha, Aditya, David
Technical Head Jacob Smile
Assistant Technical Head
SME-SMO Executives Gemson, Renuka
Digital Marketing Manager Alina Sege
Assistant Digital Marketing Manager Amol Wadekar
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Management Brief
Company Name
Greg Fletcher
President
Destination Athlete
destinationathlete.com
Gravity Trampoline Parks
gravity-uk.com
Kaia FIT
kaiafit.com
SPENGA
spenga.com
30 Minute Hit
30minutehit.com
D1 Sports Training
d1training.com
American Poolplayers
Association
poolplayers.com
PickUp USA Fitness
pickupusafitness.com
The 30 Minute Hit is 30 minute women’s only express fitness
program combining Boxing, Kickboxing, Self Defense and
Core conditioning to create one of the most rewarding
workouts anywhere.
The American Poolplayers Association (APA) was founded by
professional poolplayers Terry Bell and Larry Hubbart in 1979
as the National Pool League, which became the American
Poolplayers Association in 1981.
D1 Training is a leading fitness concept that utilizes the five
basic tenets of athletic-based training to help people of all ages
achieve their sport and fitness goals.
Destination Athlete® was created to help youth and high school
athletes reach their personal destination.
Gravity was established with the aim to push the boundaries of
excellence in the active entertainment industry.
Kaia FIT is a women’s fitness program that specializes in
delivering personalized training in a group atmosphere to
produce amazing results
PickUp USA Fitness is the first and only basketball-focused
fitness club concept operating in the United States and was
founded to create a better way for people to play basketball.
Unlike any studio of its kind, SPENGA combines three
essential elements of fitness to create what’s simply known as
the Best. Workout. Ever.
Shannon Hann
Owner
Sport4Kids
sport4kids.biz
TrionTotte
triontotte.com
Sport4Kids provides “beyond world class” sports coaching for
children from the ages of 18 months through to the teen years.
TrionTrotte works directly with sports clubs, professional
players, coaches, sports scientists, nutritionists and
Physiotherapists to develop products that are formulated for the
exact needs of sportspersons.
WORLD’S BEST
SPORTS
TO WATCH IN 2021
Will Bartholomew,
CEO
Doug Dickison
Founder and Chairman
Harvey Jenkinson and
Michael Harrison,
Founders
Amanda Long
Director of Marketing
Jordan Meinster
Founder and President
Heather Ruff,
Cofounder
Steve Jones
CEO
Azhar Maqsood
CEO

World’s Driving Sport Franchise
We have made
fundraising easy and
effective by developing
an individual rewards
program that is built for
success
“
“

f you’re enthusiastic about sports, this is an
Iextraordinary time to get into the sports business.
Researchers have recently observed one of the
greatest development time frames throughout the entire
existence of the industry, with development averaging at
4.3% since 2014. Today, the sports industry is an
estimated 480.5 billion USD industry, with a projected
future worth of over 550 billion USD.
It is 2020…fans are stuck at home, seasons are in danger,
and income is plummeting. While things may appear
bleak for pro athletics, some of the world's top sports
franchises are flourishing even more this year than last
®
year. One of them is the Destination Athlete .
Everything Team, Everything Better™ has been the
®
mission of Destination Athlete since 2008. It is all about
building better communities through athletes™.
®
Destination Athlete exclusively supports the youth and
high school groups to get them to their own destination
by furnishing a one-stop resource with everything a team
needs to grow and succeed.
Inception Tale
®
Destination Athlete was born out of a need for a more
advantageous, streamlined way of getting things done.
®
The journey started when Destination Athlete Founder
and Chairman, Doug Dickison understood that sports
parents, like himself, were becoming increasingly
involved with the coaching of youth sports in his town.
He perceived a need for considerably more than the
market was giving to the athletes, coaches and their
families.
After predicting all of this, Doug spent the following two
years making a business strategy, investigating the
current merchants in the industry and emulating
organizations that put their clients first. Additionally, he
recognized the four key zones to be the organization's
primary focal point of services: Apparel, Equipment,
Fundraising, and Performance.
Stand Out from the Crowd
Since inception, Doug perceived that the industry was
also lacking a focus on holistic development. The need
for a more comprehensive way to deal with and address
this concern brought about the formation of 360
DEVELOPMENT™, a customizable platform driven
by a top tier group of specialists versed in different
aspects of personal development so often overlooked in
Everything
Team,
Everything
Better
“
“
Doug Dickison, Founder and Chairman
WORLD’S BEST
SPORTS
TO WATCH IN 2021

youth sports. So, he brought in winning lacrosse coach,
Jim Stagnitta to serve as President and spearhead the
program. “The concept of 360 DEVELOPMENT™,
was born from my experiences over 30 years of coaching
college lacrosse”, states Jim. He adds “As a young head
coach I brought in leadership specialists, sports
psychologists, team and culture experts as well as
educational professionals. In every case I was left
unfulfilled coming away with their insights and thoughts
on our areas of need, but never with an answer on how to
address the issues. The result was never sustainable nor
was there a means of making recommendations
operational. I set out to fill this void and provide a
holistic approach to development that provided
sustainable, operational and transformational results.”
The objective of 360 DEVELOPMENT™ is to create
effective groups, teams and organizations by helping to
create winning cultures, respected leaders and connected
people. Their client list currently includes an impressive
array of high school, college and professional teams
along with coaching staffs, athletic departments, student
bodies and faculty.
®
Destination Athlete additionally helps groups with
fundraising solutions by creating awareness, raising
We have a team that is dedicated to the
training, development and success of
every franchisee
“
“

money and reinforcing team spirit. The organization has
made fundraising simple and viable by developing an
individual rewards program that is built for success. The
platform is completely online with no forthright
expenses, no door-to-door selling, no delivery required
and no money to collect.
Influencing Innovation to keep a tab on Development
®
Destination Athlete uses the most recent technology
tools, both proprietary and third party software to create
scoreboards. In addition, the organization utilizes
tracking to capture analytics on growth and growth
opportunities.
Key Achievements
®
In past 12 years, Destination Athlete has grown to 142
franchises in 20 states and continues to expand. For the
®
fifth consecutive year, Destination Athlete has been
named a Top 500 Franchise by Entrepreneur Magazine
and continues to move up in the ranks each year. This
positive exposure has enabled imminent business
visionaries to see the benefits in owning their own
®
Destination Athlete franchise. It permits them the
chance to consolidate their passion for sports with a
rewarding career in the ever-growing youth and high
school sports industry.
“We view ourselves as the most thoughtful company in

the athletic community, taking care of youth sports teams
with our comprehensive holistic solutions and world-
class service. We strive to be the single recognizable
choice of teams who have a quest for development
and/or winning,” says Doug Dickison.
Fundamentals of picking a new Franchisee
“We search for individuals who want to be both
financially and emotionally rewarded and who want to
help out in their community. Since we are in the business
of building better communities through athletes,
understanding sports is key in helping shape athletes.
Consequently, athletics helps shape the community at
large”, says Doug.
Making the New Franchisee Ready
®
Destination Athlete highly esteems a solid culture of
development. It has a group that is committed to the
preparation, development and achievement of each
franchisee. Training has three stages: home study, active
1:1 training (over the course of several months with
heavy mentoring and coaching) and lastly, ongoing
training and support.
New franchisees are introduced and familiarized with the
entirety of the assets and services in its tool kit. The
headquarters team sets them up with the vital
authoritative functions, the Marketing team provides
both print and electronic materials and overall brand
guidance and the Customer Care team helps them to
build and set up their online team stores.
The organization also assists them with promoting their
stores through social media channels so as to drive sales
and increase fundraising opportunities along with the
processing and delivering of orders for easy distribution.
Finally, it imparts turnkey solutions and continued
®
national brand support for the entire Destination Athlete
family.
Since every one of its franchisees has an exclusive
domain in their territory (one franchise = one county)
and are all associated with their local sports teams, they
®
can promote the Destination Athlete brand through local
fundraising and other efforts. Alongside premier
®
Destination Athlete equipment and apparel, they also
have exceptional services that nobody else can offer.
Managing the Franchisee Desires and Contradictions
The organization has created a thorough company
operations manual written in layman’s terms. During the
onboarding process, it invests a ton of time and energy
going over expectations and guaranteeing there is
agreement at present and moving forward. Franchisees
know the organization only makes money if they make
money. So, everyone is on the same page.
Long Haul Plans for Future Development
In the past, the organization’s growth has been steady in
both number of franchises and in locations throughout
the country. But over the years it has grown drastically.
This year, Entrepreneur Magazine ranked Destination
®
Athlete as one of the fastest-growing franchises in the
United States.
“With sports being so popular in America and barely
any sports franchising opportunities, we are able to
distinguish ourselves in the industry. We are very blessed
to have so many talented people that want to join our
successful team,” says Doug Dickison.
“By limiting the number of franchises we train in a given
year, we can carefully plan our growth”, he adds. For
®
example, in 2019, Destination Athlete had in excess of
3,000 leads but awarded just ten franchisees the chance
to join this organization. Every year it adds a couple of
more seats to the training classes. It is important to the
company to continually manage its smart growth.
Moreover, future growth opportunities stem from an
ongoing increase in the number of products, services and
®
resources Destination Athlete offers to the marketplace.
We are building better
communities through
athletes
“
“

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SPORTS
WORLD’S BEST
SPORTS
FRANCHISES
TO WATCH IN 2021

HowtoBuilda Robust
18 | February 2021
DIY

ust
Do you feel more comfortable
on a putting green, tennis
court, baseball field or soccer
field? Is it painful to drag yourself to
work on Monday through Friday when
you're dreaming about your weekends
already? On the off chance that you
have an enterprising quality,
notwithstanding your sports one, a
sports franchising may very well be the
response to making your love for
sports an all-day work.
Furthermore, this sports franchising
business is booming. The Sporting
Goods Manufacturers Association
detailed that discount deals of outdoor
supplies gear, clothing and footwear
acquired $55.7 billion out of 2005, a
6.8-per cent bounce over the earlier
year. A comparative increase is
required to be made for the current
year.
There are a wide variety of sports
franchises - from golf to baseball to
even billiards- - that can satisfy any
sports enthusiast.
Franchise
www.insightssuccess.com 2021 February | 19

Below are the 7 most significant tips which are significant
to effectively build a sports franchise:
The Stylebook of the Franchise
Stylebook is the foundation of a franchise which
incorporates the vision, crucial, of direct, philosophy and
morals of a franchise. Behind the origin of each franchisee
is a dream which resembles the 'North Star' that provides
guidance. All the endeavours taken by the team and the
management ought to be paired with the vision and
philosophy of the franchise.
Organize the Needs of a Team
The health, happiness and comfort of the team ought to be
of most extreme need for any franchise. The
accomplishment of a franchise relies upon the players and
their exhibition. The notoriety and acknowledgement a
franchise wins are simply because of its players. It is
critical to take care of the necessities of the players who
abandon their families for a considerably long period and
commit all their time and vitality towards the game. When
the players feel comfortable, rest assured they will put their
heart and soul to win the title.
Invest in Infrastructure
The training facility for the team/group ought to be top
class with every sporting amenity. Putting resources into
great training infrastructure is of extreme significance for a
group to outperform. Also, there ought to be an
arrangement for recreational sports and activity for players
to bond during relaxation time.
Have a Strong Back-end Support
The back-end group assumes a gigantic role in the
achievement of a franchise. Having a solid care staff like
wellness mentors, trainers, doctors and some specialists as
their guide to the players during match decides the after-
effect of the match. Selecting a strong analytical team is
likewise significant.
Having Sponsors ready
Having presumed supporters ready is important for running
a franchise. Sponsors help monetarily as well as become
goodwill ambassadors for your franchise wherein they help
in contacting fresher crowd. Having sponsorships by many
national and international brands will help in building the
sports franchise reputation and trustworthiness.
Positioning Franchise Smartly
Positioning a franchise in the correct manner can have
various advantages. There will be sponsors who may be
distrustful to connect with a franchise; however,
showcasing it accurately and setting the expectations in
advance can go far. For the players, their fans mean
everything to them. But unless and until the team’s efforts
and success stories don’t reach the audience, a team won’t
have a strong fan base. This prominence among the fans
likewise helps in merchandise deals and ticket deals.
Putting the team through appropriate social media channels
and on the digital platforms builds the visibility of the
group and assists with expanding informal promoting for a
group.
Build Good Relations
Building great relations inside and outside the group is a
pivotal task. A cheerful and fulfilled group gives their100%
on the field and wins laurels for the franchise. Having great
relations with players and support staff will likewise help in
holding them and benefiting their services for the next
season. Sponsors also have a necessary role in running the
franchise, so have to be good enough in maintaining the
relationship. Media is probably one of the best supporters
for a franchise and building great relations with the media
likewise helps in featuring the endeavours and achievement
of a team.
20 | February 2021

Levelling Up the Leisure Experience and Entertainment
Indoor activities and theme parks
industry has been mushrooming
rapidly over the past decade –
playing games and bouncing around
the trampoline is not only a fun
experience for kids and adults but it
also plays a significant role in boosting
health and Fitness.
The growing awareness of physical
health and relieving stress has led to
the opening of various indoor trampo-
line areas in multiple gyms today. As
per study, few minutes of jumping on
trampoline will be more effective
compared to a half-hour of running.
Simon Whicker, Harvey Jenkinson,
and Michael Harrison founded
Gravity with an aim to deliver the
exhilarating experiences of fun
activities for kids and a stress busting
environment for adults.
In the following interview with
Insights Success, the founders share
their story of continuous success and
their views about the future of the
market they are associated to.
Kindly brief us about Gravity and its
initial journey.
The journey of Gravity started in
2014, and not long after our first site
opened its doors – Gravity Xscape
Castleford. There are 17 active sites
across the UK, Europe, and the Middle
East with a further four planned in
2021 with plans to reach fifty by 2023.
The Gravity model has adapted in line
with market requirements and
consumer needs. From being a single
product operator (trampolines), Gravity
now provides over 30 different
products from split-level e-karting to
immersive bowling, smart darts, and
many more tech-driven leisure
experiences.
The latest addition to the portfolio is
Gravity Wandsworth in the heart of
London. The former Debenhams store
spreads over three floors. The
80,000sqft unit will host a fully themed
leisure and food experience, offering
consumers a variety of new gaming
experiences as well as food and
beverage offerings.
Highlights include a Japanese E-
karting area with a dedicated street bar
and noodle kitchen, a New York-
themed area with 16 full-length
bowling lanes that offer the latest
immersive technology, and an
American eatery, live music, and
high-end cocktail bar. Further to this,
there will be flight club-style Darts,
pool tables and ping pong.
This signals a new phase of growth for
Gravity, which started as a trampoline
park company in 2015 and has since
built on its success to provide
innovative entertainment concepts as
well as a new lease on life for high
streets and shopping centres. The
venue is expected to open in summer
2021.
22 | February 2021

What are the key points that you
consider while choosing or getting in
talks with a new Franchisee?
As with most franchisors, we all share
some fundamental criteria we look for
in potential candidates. One of the
critical attributes for us is, someone
who is enthusiastic and passionate
about the brand and understands our
ethos and what we are aiming to do.
The investment level for these projects
can be significant and we are clear
from the outset what they are, but
because of the support and level of
contributions we can leverage its not
always a determining factor.
As a business, we sell fantastic,
memorable experiences for individuals,
families, and friends. It is an amazing
and rewarding business to be in and we
want amazing people to be on that
journey with us.
How do you train and support the
new franchisee on-board and track
their development?
The support begins even before the
training starts. Because of our
relationships, with Landlords, we are
able to support franchisees with the
financial backing from the start. In
some cases, this can be up to 50% of
the overall build costs.
We are also on the lease of any
agreement we enter into with a new
retail space, which provides
franchisees with the comfort that we
are in it together. We would never
agree to a site/project unless we
believed it is a viable proposition.
Once they are up and running, we then
have a training and development team
which support them through induction
but also as they develop, and the
business grows.
They benefit from support in the
following areas.
• Significant contributions and
investment into your business
• Premium site locations sourced and
negotiated on your behalf.
• Operational site and scheme plan
• Ongoing support from dedicated
specialists:
• Operations
• Customer service
• IT
• Digital
• Fit for purpose recognised staff
qualifications and training
programmes
• Two-week intensive induction
programme
• Comprehensive operating manuals
- Dedicated online business
management system
- Ongoing performance reviews and
support
- Access to an extensive and growing
product portfolio of over 30
experiences
- Marketing and sales:
Despite the
challenges of
2020, Gravity
continues to drive
the agenda on
what the leisure
sector and
Highstreet should
look like.
Harvey Jenkinson, and
Michael Harrison
– Founders
World's Best Sports Franchises to Watch in 2021

• Dedicated customer portal for
bookings and sales
• Individual web presence within the
Gravity brand
• Marketing support
• Initial sales and marketing material
• Social media support and guidance
What factors differentiate you from
competitors and how do you ensure
that these factors remain consistent
throughout the chain?
We pride ourselves on several
differentiating factors including:
• Prime site locations
• Exclusive agreements
• Significant contributions
• Premium products and equipment
• Exceptional customer experiences
Through our systems and processes
these remain consistent across the
group.
How do you leverage technology to
keep a tab on growth and
expansion?
Technology plays a major role in our
business, both in delivering our
products and our back-end systems.
In the beginning, our systems were
relatively rudimentary, as we have
evolved systems and technology have
begun to drive each area of the
business. And we are continually
looking at how tech can enhance the
customer experiences as well as
driving business objectives.
How do you deal with the franchisee
expectations and disagreements, if
any?
We have always viewed the
relationship with franchisees as one of
collaboration and partnership.
Therefore, we have always been open
throughout the process, which creates a
good working relationship where any
challenges are dealt with and worked
through together.
What has your past business growth
looked like and what are the long-
term plans for future growth?
Gravity has the ambition of hitting 50
sites within next three years, while also
expanding our range of activities into
the likes of: e-karting, e-sports, urban
golf, and immersive bowling. As our
co-Founder and company chief
executive, Harvey says “Leisure is a
fast-moving industry and it's important
we're always at the forefront of the
latest technologies and concepts, we
will be launching activities that
certainly can't be found online.”
As an organisation, we aim to provide
a much-needed breath of fresh air to
highstreets and communities, working
alongside centres to tailor offerings
which are likely to work best. We are
looking to continue being an important
part of the community for years to
come, and also make a fundamental
change, boosting high-street trade and
fuel the health of a generation, shaping
the ways families spend time with each
other.
About the Founders
Founded in 2014 by Simon Whicker,
Harvey Jenkinson and Michael
Harrison, there was a shared vision of
bringing safe, exciting, family fun
activities to the masses.
The Gravity brand has subsequently
grown to engage with millions of
children, individuals, and families both
in the UK and abroad.
In 2020 and in the face of disruptions,
site closure and product restrictions,
the business still engaged with over
65,000 customers per month, with
many sites outperforming pre-COVID-
19 results.
Despite the challenges of 2020,
Gravity continues to drive the agenda
on what the leisure sector and
Highstreet should look like capitalising
on opportunities for bigger spaces,
increased contributions, and better
commercial agreements.
Among the founders, Michael has over
30 years of experience in leisure and
Harvey is the current UK Chair of the
IATP and has helped shape and
develop the European standard as to
what excellence looks like in this
leisure space.
24 | February 2021

Your passion, be it in a creative field or the
technology, to venture into a corporate job or dive
deep into the entrepreneurial sea, once it chooses
you, all you have to do is venture in with all you might.
But this is easier said than done. Like Warren Buffett, an
American investor and philanthropist, says, “It takes 20
years to build a reputation and five minutes to ruin it. If you
think about that, you’ll do things differently.”
And aspiring entrepreneurs today have an opportunity to do
things differently right from the beginning. It’s either to
start a company from scratch or run your show by joining
hands with established brands. And how would you get
your hands on the latter? By choosing a franchising
business model.
Aspiring entrepreneurs, here are the key reasons why you
should consider buying a franchise.
Run your own show from the start.
One of the perks of being an entrepreneur is having
complete control in your hands. And with the franchising
model, you get this advantage right from the start.
However, a boon of choosing a franchise over a start-up is
you get a sense of freedom without having to worry about
the financial and technical aspects of a business.
That is something a franchisor would have to take care of
by providing you the initial setup and training to get the
franchise started. As most of the franchisors already have
Standard Operating Procedures (SOPs) set to set up daily
schedules and plans, you don’t have to worry about that
either.
Easy infrastructure and setup help.
This is another perk of choosing the franchising model, the
infrastructure, and the initial setup you receive from the
franchisor. And your decision to go with an established
brand or franchise will further make it easier and hassle-
free.
As they are aware of the market competition and customer
needs, these franchisors put all their technical knowledge
and business know-how in the initial infrastructure and
training you receive.
So, you step into the business with adept knowledge and
less need for hit-and-try methods to streamline your
business.
Business with a brand
Here’s one more advantage of taking up a franchise of an
established brand. With the reputation and loyal customer
base that comes with an established brand, you have it easy
stepping into the market.
Moreover, streamlining finances and paperwork becomes
easier and quicker than if you were to set up your own
company from scratch.
Start-up Vs Franchise: Why entrepreneurs are more in
love with the latter?
The answer could be the ease of setting an infrastructure
and streamlining finances that comes with buying a
franchise. Although it will be an added advantage, you
don’t need to have the technical knowledge to run a
franchise. That is something the franchisor will aid you
with the initial setup.
Another major concern startups face is building a customer
base. However, by choosing a franchise of an established
brand you eliminate this concern as well by already having
customers ready to buy from their favorite brand’s franchise
close to their homes.
With proper infrastructure, quick paperwork, easy financial
help, and brand reputation to attract customers right from
day one, there’s no wonder why entrepreneurs are driving
more towards taking up a franchise.
And not only for the franchisee but this business model also
has perks for franchisors as well. Franchisors get to expand
their business without putting extra effort into setup
franchises as they would have to do with branch offices of
the organizations.
There are many aspiring entrepreneurs today who wish to
own a business without investing huge finances or time to
learn every technical and business know-how. They don’t
want to put extra effort into building a strong team and be
extra patient to create enough customer base. Yes, with the
franchising business model, it is still possible for you to
become an entrepreneur.
Because the times have changed and so are the ways that
lead towards success. Today, business success comes
smartly, you only have to work smarter.
“One of the huge mistakes people make is that they try to
force an interest on themselves. You don’t choose your
passions; your passions choose you.” – Jeff Bezos, CEO of
Amazon
26 | February 2021

Why choose a
franchising
BUSINESS
model?
Proﬁts&Gains

Aiming the Farthest Hoop
In the United States, pick-up games are a regular event
to attend for sports lovers. Pick-up games happen for
all kinds of sports like, soccer, football, basketball,
baseball, etc. The most loved sport being basketball, quite a
few pick-up basketball games can be seen in America. It is
known that these games are disorganized and less structured
than the regular ones.
To bring a structure to these games, Jordan Meinster
launched PickUp USA Fitness in 2011. PickUp USA
Fitness has been serving basketball players all over the
country an exclusive service. It is the first and only fitness
club to focus on Basketball.
Physical fitness is highly important for any and every sport,
be it basketball, soccer, hockey, or the likes. It is quite
difficult to find a complete fitness club that focuses on one
single sport. Such clubs not only motivate players but also
create winners. The thought and energy behind opening this
club is exceptionally unique.
Let us now learn the detailed journey about the company
from Jordan.
Kindly brief us about the company and its initial
journey.
PickUp USA Fitness is the first and only basketball-focused
fitness club concept operating in the United States and was
founded to create a better way for people to play basketball.
Our clubs are full-service basketball-focused gyms offering
group & private basketball training, pickup basketball
games with referees, and full weight and cardio rooms.
What are the key points that you consider while
choosing or getting in talks with a new Franchise?
PickUp USA Fitness seeks individuals who really believe in
our concept. What we do is unique, and there is a huge
market for our services. We spent years refining our brand
before offering franchise opportunities, and we are looking
for franchise owners that will be as passionate about our
product as we are.
How do you train and support the new franchisees and
track their progress?
PickUp USA Fitness is nationally recognized for our
industry leading training programs and our world-class
®
“PickUp USA Fitness is
nationally
recognized for our
industry leading
training programs
and our world-class
support
“
28 | February 2021

support. From the day you sign a franchise agreement you
will have a dedicated team at our corporate office
supporting you during every step of your journey.
Additionally, our comprehensive training programs ensure
that you and your team have all of the tools to maximize
your club’s financial and operational performance.
What factors differentiate you from competitors and
how do you ensure that these factors remain consistent
throughout the chain?
PickUp USA Fitness delivers an unparalleled gym
experience to our customers. With a relentless focus on
customer service, our gyms offer a true plug-and-play,
simple operating model, and our services cater to a massive
potential market of basketball and fitness enthusiasts.
The definitive advantage of our franchise system lies in our
brand identity. That means consistency is paramount.
Consistency allows our consumers to trust in the quality of
the experience they will have at any of our PickUp USA
Fitness clubs. Providing a consistent experience is the key
to our growth.
How do you deal with the franchisee expectations and
disagreements, if any?
PickUp USA Fitness has a clearly defined playbook for
franchisees to follow. The game plan has been developed
and franchisees which put in the work, implement the plan,
and stay focused on growing their club, have a high
likelihood of success within our system.
What has your past business growth looked like and
what are the long-term plans for future growth?
PickUp USA Fitness is actively seeking franchisees to
develop clubs in select territories. We are less than five
years old as a franchisor and can now boast sites in 7 states
with additional sites pending in 4 other states. The sky is
the limit because basketball is a truly global sport. We
envision ourselves to be a nationwide brand that will be
operating in all 50 states and possibly beyond. The focus of
the company is on delivering strong unit-level economics at
each franchise location and continuing to refine the model
to ensure PickUp USA Fitness delivers world-class service
to the customers and strong economic returns for the club
owners.
Jordan Meinster played pickup basketball his
entire life, and always envisioned a gym that
would improve the basketball experience for
the millions of players across the country.
After close to a decade in financial services,
he launched PickUp USA Fitness in 2011 and
began franchising the concept in 2016.
Currently, there are PickUp USA Fitness
centers operating across the country,
including multiple locations owned by NBA
athletes. Jordan aims to deliver “A Better Way
to Play” to communities across the country,
and to drive strong financial returns for
PickUp USA Fitness franchise owners.
Jordan Meinster
President and Founder
ABOUT THE LEADER

Tips To B
The Presence
Small Busine
30 | February 2021

To Boost
sence Of Your
siness Online
he digital revolution has changed the way we gain
Tknowledge and connect with people. Now it is
changing the way we do business. Even before the
COVID-19 pandemic hit us, people were using the internet
to search information, ﬁnd nearby locations, and order
online.
However, the latter got a boost during the pandemic. As
more consumers had to shift to online shopping for
everything from grocery and medicines to electronics and
furniture, businesses that weren’t selling online shifted to
building their online presence.
While most businesses are going digital there’s no doubt
that the competition in the online market is surging for
every niche. So how you can stand apart from the
competition?
Here are the ways that will help you boost the online
presence of your small business.
Optimize your website.
COVID-19 pandemic has ﬁrmly pushed us into the digital
era. And with 97% of the consumers preferring to shop
online there’s no reason why small businesses shouldn’t
have a website.
However, if you are considering building a new website or
updating an existing one, make sure that your website is
optimized for search engines as well as the audience. Keep
it simple to read and navigate. Also make sure your website
is mobile-friendly, easy on the eyes, loads quickly, and has
updated information.
Furthermore, depending on the business goals you want to
achieve you can take a step further and add a live chat
feature or consider creating a mobile app.
Blogging beyond the online presence
Most businesses consider blogging as a means of creating
links and building an online presence. But maintaining a
blog creates more than a strong brand voice, it creates trust
among the readers.
The industry knowledge and experience you share through
your blog posts show your expertise in the niche over time
building a strong loyal reader base which further with the
help of call-to-action can convert into consumers.
But should you only consider blogging SEO-friendly posts?
No, blogging has gone beyond lengthy posts. Now it is all
about multi-platform content, which you can share on your
blog as well as other digital channels.
• Need some ideas? Here are some of the types of blog
posts you can create:
• Video posts you can upload on YouTube or other
channels.
• Infographics and podcasts.
• Conduct and release a case study.
Going Digital

• Publish a white paper or an e-book.
• Host an online workshop or e-course.
Choose social media wisely.
Millennials and Gen-Z today form a big part of brand
consumers on social media, businesses need to be more
active on social media. While maintaining consistency and
quality posts is a good start, take a step further to interact
with customers and influencers. Doing this will further help
you strengthen your brand presence.
However, in the quest of reaching a wider audience in a
shorter period, don’t divide your time and efforts on too
many social media channels. Instead, consider one or two
platforms that resonate with your brand goals and audience
and which you can easily manage.
Email marketing and guest blogging
With the digital marketing world crowded with new tools
and technologies, business leaders often ignore two
effective methods – guest blogging and email marketing.
Though most online businesses are getting their hands on
guest logging its true power lies beyond the sole purpose of
creating backlinks. If you get a chance to be a guest writer
at an established website in your niche, you can achieve
targeted brand exposure and earn credibility.
As for email marketing, with almost 91% of American
consumers using emails daily, this tried-and-tested
marketing technique remains more effective than social
media channels. Furthermore, segmenting the audience
and creating targeted email campaigns can boost consumer
engagement and increase revenue through cross-sells and
personalized offers.
Content is a kingmaker.
Website, social media, email campaigns, and guest
blogging, all are the platforms to build your brand persona.
So, while choosing the right platforms is necessary,
content is what makes these platforms work as a king.
So, before you move further here are quick tips to help you
create strong and unique brand content.
• Keep the brand voice consistent throughout the brand
channels.
• Create insightful content your consumers can relate to.
• Be consistent with your presence on online brand
channels.
32 | February 2021

Delivering Quality Sports and Nutrition Essentials
The need for essential and
quality products in the sports
industry is rising. The team
of TrionTotte has many different
sections of products which include
Sports Nutrition, Physiotherapy,
Training and Accessories. Nutrition
is one of the key components for
sportspersons and TrionTotte has
almost everything a sportsperson
need.
From Energy, Protein, Hydration and
Vitamins & Minerals, the TrionTotte
team has got us covered. The
TrionTotte team has many types of
helpful equipment under the Physio-
therapy section such as Tapes,
Massagers, Acupuncture, Sleeves and
Straps and Bandages and Dressing.
Such equipment is very helpful for
sports persons. Under their training
section TrionTotte has Resistance
Training and Technical Equipment.
The team at TrionTotte thinks from
the standpoint of the user and
customer satisfaction is its main
focus. Its products and services have
won TrionTotte many partners who
are delighted to be working with
them.
TrionTotte works directly with sports
clubs, professional players, coaches,
sports scientists, nutritionists and
Physiotherapists to develop products
that are formulated for the exact
needs of sportspersons. So that it can
help players fix on-pitch issues like
fatigue, energy, rehydration, strength
and conditioning.
TrionTotte supplies fitness, nutrition
and physiotherapy products under the
name of TrionTotte Brand.
TrionTotte is also the sole distributor
of Beam Trainer Timing Gates in
India.
SAFE FOR SPORTS [In-house
Programme] Testing support pro-
vided by LGC Group UK. All the
Nutrition products are custom tested
for banned substances and are safe
for the use of sports persons.
Mentioned below are highlights of
the interview:
Kindly brief us about the company
and its initial journey.
TrionTotte was registered in 2016 but
due to the political factors it was
incredibly hard to operate from
Jammu and Kashmir due to the
unstable condition. But our CEO
likes challenges and that is how he
made sure that TrionTotte success-
fully grows overtime.
What are the key points that you
consider while choosing or getting
in talks with a new Franchisee?
Mostly importantly, we should share
a common focus and enthusiasm.
How do you train and support the
TrionTotte
34 | February 2021

new franchisee on-board and track
their development?
Haven’t added any Franchisee Yet,
but distributors are made aware of
the products and why these are better
than the competition.
What factors differentiate you
from competitors and how do you
ensure that these factors remain
consistent throughout the chain?
Our primary focus is customer
satisfaction and the best quality.
How do you leverage technology to
keep a tab on growth and
expansion?
In reference to scientific research: We
continuously strive to create
advanced products.
How do you deal with the franchi-
see expectations and disagree-
ments, if any?
Everything is discussed and there is a
proper plan to be followed in order to
keep a transparent working environ-
ment.
What has your past business
growth looked like and what are
the long-term plans for future
growth?
We have been consistently growing
and will continue to do the same
along with adding more products to
our offerings.
Our primary
focus is
customer
satisfaction
and the best
quality
Azhar Maqsood
– Founder & CEO

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