IntelliCraft Research

11 Abonné

Jennifer E. Burke is president of IntelliCraft Research LLC, a strategic marketing consultancy based in Philadelphia. I'm a marketing soothsayer, storyteller and strategic communications consultant for libraries and info pros. I help clients put strategy first and stop the tactics carousel for smarter marketing and fewer headaches. I work to improve your library's outreach and promotional efforts through better strategy and use of your limited resources. Let's integrate your tactics and make them work harder, not you. Member of multiple library associations, writer for Information Today publications, frequent conference speaker, workshop leader.

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Activité
À propos

2015 B2B Content Marketing Benchmarks, Budgets and Trends - North America by Content Marketing Institute and MarketingProfs

Content Marketing Institute • il y a 9 ans

IntelliCraft Research

Présentations

Strategy First: Common mistakes in planning library marketing and outreach

Burke lmc15 strategy-first library marketing

CILDC17 So Many Marketing Tools in 40 minutes!

Don't Interrupt, Attract! Content Strategy is the Hidden Engine of the Library Marketing Cycle

Jennifer Burke AIIP18 25 marketing tools in 45 minutes

LMCC18 Not another boring cluttered library flyer

J’aime

Marketing and Promoting the Library Website

The Art of Effective Storytelling

2015 B2B Content Marketing Benchmarks, Budgets and Trends - North America by Content Marketing Institute and MarketingProfs

Know thyself: Your school's message-driven content strategy

Who Rocks The Party?

Who ya gonna call - How to contact, contract, and collaborate with an independent info pro

Mother Said There'd Be Days Like These (May 31, 2012)

Where to Find Library Marketing Info

10 Ways Librarians Can be a Marketing Genius Like Lady Gaga

Visualization Tools for Turning Information into Insights

60 Apps Updated: Creepy, cool, and simply amazing

The Art of Storytelling

Big Names / Top content - Video vs Audio vs Slides vs Lists vs Graphics

SNAP Snippets - 45 Quick Sales Tips from SNAP Selling

How to Use Outstanding Visual Language in a Presentation – Part I

In the Balance: Tools to Increase Your Personal & Professional Productivity

How to Monitor Social Media for Indicators of Industry and Market Change

Crap. The Content Marketing Deluge.

Total Online Presence Blueprint

140 Twitter Marketing Tips for 2013

2011 Integrating with Sales & Marketing To Capture & Deliver Intelligence: Researching & Analyzing Competitors

2011 Aiip Conference Presentation

Libraries 2020: Imagining the library of the (not too distant) future

2011 - Creating Groupies - Bates

Using the Web to Find Local Business & Market Information handout

Libraries Transformed:Research on the changing role of libraries

How to step out of the Library Bubble using Social Media