Chatbots are here to stay, and the fastest growing businesses are using them to close more deals, at scale. Adding chatbots to your website can help you acquire and qualify more leads, respond to them faster than your competitors, and convert them into happy customers. Best of all, chatbots are quick and easy to set up. Join industry leader Sujan Patel and Intercom’s Dustin Crawford and David Carr in our webinar to see how your business can use chatbots at all stages of the sales cycle. Read on to learn: • Why top-performing sales teams are using chatbots • How to harness chatbots to close deals at scale • Best practices for adding chatbots to your sales process • The 5 chatbots every sales team can start using today

1. Why Your Sales Team
Needs Chatbots

2. Your hosts
Co-Founder,
Mailshake
Sales Development Manager,
Intercom
Sales Ops Manager,
Intercom

3. ● Why chatbots are the future of growth
● How chatbots help you close deals
● Getting started with chatbots
● 5 chatbots you can start using now
● Measuring chatbot performance
● Q&A and wrapping up
What we’ll cover

4. Why chatbots are the
future of growth

5. If you want to grow a business in 2019,
you need to prioritize one thing –
THE CUSTOMER EXPERIENCE

6. of business buyers
expect companies
to respond in
real time.

7. Bots will unlock the next
wave of business growth
Conversations assisted by Intercom’s
bot, Operator, convert 36% better than
those that weren’t.

8. Bots are...
● Available 24/7
● Always on script
● Fully customizable
● Infinitely scalable

9. How chatbots help you
close more deals

10. Accelerate the entire sales cycle

11. Proactively welcome leads
Apply Pixels use Video Bots
to greet website visitors
and capture new leads.

12. Automatically book demos
Snapt use Custom Bots to
build qualified pipeline for
their sales team, 24/7.
40%

13. Getting started with
chatbots for sales

14. Use bots to create automated and
personal customer experiences

15. Leads come to your website
to get things done
Use apps to help leads
take the right next step
while they’re chatting.

16. Principles to keep in mind
Keep it incredibly simple
Drive actionable outcomes
Optimize for engagement
Don’t pretend it’s human
Personalize the experience

17. Before you start building...
Align your team’s capacity to the webpage to your messaging

18. Setting up your first chatbot
1. Define user intent
2. Establish desired outcome
3. Conclude the interaction

19. 1. Define user intent
2. Establish desired outcome
3. Conclude the interaction
Setting up your first chatbot

20. 1. Define user intent
2. Establish desired outcome
3. Conclude the interaction
Setting up your first chatbot

21. 5 chatbot examples
you can use today

22. Lead capture bot
● leads who
match your ideal customer profile.
● Use your prospects’ responses to
send them down the .
● Automatically
using Outlook, Gmail or Calendly.

23. Qualification bot
● Automatically collect answers to
your .
● Define rules to quickly
to the right salesperson or team.
● Use follow-up actions to instantly
add qualified leads to .

24. Free trial bot
● on leads who
are participating in a free trial.
● For high value accounts, offer a
to their sales rep.
● : Use video to get 4X more
leads to engage with your bot.

25. Upsell bot
● Automatically upsell customers
who are in your app.
● Time your messages to coincide
with like hitting a plan
limit or visiting your pricing page.
● Use the Stripe or ChargeDesk app
to easily .

26. Off hours bot
● even when your
team is offline, e.g. on weekends.
● Provide your leads with a
like leaving a message.
● : Encourage your sales
reps to respond as soon as they’re
back online so leads don’t go cold.

27. Measuring performance
of your chatbots

28. Measuring chatbot performance
● Top performing pages
● # times bot is triggered
● # leads completing the flow
● # conversations per hour

29. Measuring sales performance
● # SDR conversations
● Conversation to lead CVR
● # leads created
● Lead to opportunity CVR

30. Want to watch the webinar?