Live chat is typically seen as a customer service tool, but after analyzing over 20 million conversations, here's why sales and marketing teams should mobilize around this channel too.
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Why it pays to chat: The case for live chat as a channel for growth
1. Why it pays to chat:
The case for live chat as a channel for growth
2. More conversions, More revenue: on average, website visitors
who chat are 82% more likely to convert to customers and pay
13% more than those who don’t.
3. Every reply counts: one reply makes visitors 50% more likely to
convert. One more reply, 100% are more likely to convert. A
quick chat with 6 messages exchanged increases chances by
250%.
4. Where you chat matters: visitors are 45% more likely to covert
on pages where the intent to purchase is high, like your pricing
page.
5. Bots give you a boost: conversations assisted by Intercom’s bot,
Operator, convert 36% better than those that weren’t.
6. Why live chat isn’t just for
customer service anymore
Read our blog post for more →