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How to create a kick ass business case for accessibility

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Presentation by Stewart Hay to A11y Camp Australia 13 November 2020

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How to create a kick ass business case for accessibility

  1. 1. How to create a kick ass business case for accessibility Stewart Hay Managing Director @ohmydeity 13 November 2020 stewart@intopia.digital
  2. 2. Why do I need a business case for accessibility? It is a legal requirement!
  3. 3. Compliance Business
  4. 4. When we work on making our devices accessible by the blind, I don’t consider the bloody ROI Tim Cook
  5. 5. What is a business case? • It’s a decision making tool • It evaluates the benefit, cost and risk of alternative options • It is used by for profit and non-profit businesses
  6. 6. What makes a successful business case? • Alignment to business strategy • Clear overall benefit to the organisation • Backed by evidence • Executive support
  7. 7. • 1 in 5 people have a disability • 1.85B people • Increasing impairments as we get older • It goes beyond disability - temporary and situational impairment The data is there, use it! Demographics
  8. 8. People • $1.9T disposable income globally • 6x for friends and family • Purple pound Government and businesses • AS EN 301 549 • Section 508 • Corporate Social Responsibility Buying power
  9. 9. Behaviour • Click-Away Pound • Loyal customers • Spend more per transaction • Stay longer with brands
  10. 10. • Digital services channels are cheaper • Accessibility is cheaper to do at the start of a project Reduce costs
  11. 11. • Twitter apologizes for lack of accessibility in voice notes - 19 June, 2020 Engadget Consequences - reputation
  12. 12. • Legal cases are increasing Consequences - legal
  13. 13. People are just as important as data • Find executive advocates • Remember everyone is motivated differently • Source: https://news.microsoft.com/hitrefresh/images/gallery/1000/MS-Execs- Nadella-Satya-Anu-Zain-2017-09-0043.jpg
  14. 14. Let’s chat @Intopia Intopia intopia.digital hello@intopia.digital Stewart Hay @ohmydeity stewart@intopia.digital
  15. 15. Microsoft Inclusive Design Return on Disability 2016 report Summary Report - The Global Economics of Disability 2020 American Institutes for Research 2018 report Reaching Prevalent, Diverse Consumers With Disabilities (Nielson Report) The Click-Away Pound Report 2019 How much would you pay to save a product with bad UX? Airline’s Provision of Alternative Accessible Website Triggers Hefty Fine Under the Air Carrier Access Act Twitter voice notes accessibility apology Disability:IN Accessible Technology Procurement Toolkit W3C The Business Case for Digital Accessibility References
  • AlyonaZhuravleva

    Jul. 3, 2021

Presentation by Stewart Hay to A11y Camp Australia 13 November 2020

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