Presentation from SXSW Interactive Session -- Conserve Code: Storyboard Experiences with Customers First. The session was a hands-on workshop where attendees learned how to express ideas in a story that will elicit valuable feedback from customers.
Changes to the user experience can be costly if you are already in the development cycle. Storyboarding your ideas early allows for scrappy experimentation on what’s really important to your customer. At Intuit, a variety of storyboarding methods allows us to test ideas with customers before spending time developing code – the result is a history of millions of satisfied customers. In this hands-on session, you’ll practice expressing your ideas with storyboards to elicit valuable feedback from your most valued customers. We’ll share our experience iterating on ideas with lightning speed to uncover what works, what doesn’t, and what will truly delights customers (hint: it’s usually not your first idea). Come ready to get your hands dirty.
Full description:
Changes to the user experience can be costly if you are already in the development cycle. Storyboarding your ideas early allows for scrappy experimentation on what’s really important to your customer. At Intuit, a variety of storyboarding methods allows us to test ideas with customers before spending time developing code – the result is a history of millions of satisfied customers. In this hands-on session, you’ll practice expressing your ideas with storyboards to elicit valuable feedback from your most valued customers. We’ll share our experience iterating on ideas with lightning speed to uncover what works, what doesn’t, and what will truly delights customers (hint: it’s usually not your first idea). Come ready to get your hands dirty.
Presenters:
Joseph O'Sullivan
Lead, Design Innovation
Intuit
Rachel Evans
Principle Research Scientist, Chief Innovation Catalyst
Intuit
Additional details:
#ConserveCode
http://schedule.sxsw.com/events/event_IAP7349
Driving Behavioral Change for Information Management through Data-Driven Gree...
Conserve Code: Storyboard Experiences with Customers First
1. Conserve Code
Storyboard Experiences with Customers First
Joseph O’Sullivan Rachel Evans
Design Strategist Principal Research Scientist Intuit #ConserveCode
2. ๏ Deep Customer Empathy
๏ Go Broad to Go Narrow
๏ Rapid Experimentation
with Customers
DESIGN THINKING
3. ๏ Deep Customer Empathy
๏ Go Broad to Go Narrow
๏ Rapid Experimentation
with Customers
DESIGN THINKING
4. STORYBOARD A panel or series of panels of rough sketches
outlining the sequence of events a consumer
will experience when before during and after
using our product.
21. It’s a Mirror
You’re telling the customer’s story.
Their problem, the context in which they
will use the solution and how they will
be personally bene t.
The customer can provide more accurate
feedback because they are the center of
the story.
37. Sisyphus, Titian 1
min
PROJECT Consider a project you are working on now or an idea
you have been considering.
Crowd-sourcing late night designated drivers
38. Text
1
min
CUSTOMER Be speci c — Don’t be everything to no one
21 - 30 Year old, Male, Urban, Smartphone, Tech Savvy
Likes to drink but is aware of consequences
39. Text
1
min
CUSTOMER Be speci c — Don’t be everything to no one
21 - 30 Year old, Male, Urban, Smartphone, Tech Savvy
Likes to drink but is aware of consequences