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The Experience Economy
The Experience Economy
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FROM AR, VR & MIXED REALITY TO IMMERSIVE WORLDS

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Event TEA SATE Themed Entertainment Association European and Middle East Division.
Labs4Glass CEO Presentation FROM AR, VR & MIXED REALITY TO IMMERSIVE WORLDS

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FROM AR, VR & MIXED REALITY TO IMMERSIVE WORLDS

  1. 1. FROM AR, VR & MIXED REALITY TO IMMERSIVE WORLDS ISIDRO NAVARRO #TEASATE_ENTI
  2. 2. WATCH THE VIDEO
  3. 3. MAGIC LEAP Invest of $542 million by Google. October 2014
  4. 4. FACEBOOK Buys OCULUS, Virtual Reality Gaming Startup, For $2 Billion
  5. 5. Microsoft HOLOLENS, Dec 2015
  6. 6. WATCH THE VIDEO
  7. 7. WATCH THE VIDEO
  8. 8. WATCH THE VIDEO
  9. 9. Samsung GEAR VR, nov 2014
  10. 10. WATCH THE VIDEO
  11. 11. Challenge: comfort, small size, micro-sensors and long life battery
  12. 12. Walt Disney Imagineering (WDI) has developed its own VR technology to help build everything from new theme park attractions to new hotel suites
  13. 13. WATCH THE VIDEO
  14. 14. WATCH THE VIDEO
  15. 15. ORIGINS
  16. 16. 505 members +200 companies & start-ups Twitter @AR_BCN 798 followers
  17. 17. SMART VISION technologies Applications Video monitoring Data visualization Indoor/Outdoor navigation Training simulators Hands-free controls Technology Augmented Reality Virtual Reality Image tracking
  18. 18. WEARABLES implementation Applications Smart marketing Smart traveling Health monitoring Sports improvement Technology Smart watches Wristbands Smart clothes
  19. 19. MOBILE LOCATION accuracy Applications Security services Smart travel Navigation Indoor/Outdoor location Technology WiFi, Bluetooth Software for Beacons
  20. 20. INTERACTION interfaces Applications Brand engagement Sports simulators Operators training Seamless interaction Technology Motion capture Augmented Reality Virtual Reality
  21. 21. HOW WE DO IT
  22. 22. We are EARLY ADOPTERS
  23. 23. We DO RESEARCH, is our BACKGROUND AR&M - Architectural: Representation and Modelling CPSV - Centre of Land Policy and Valuations GREIP - Building Construction and Heritage GRETEL – Group into Research for Emerging Techs for E-Learning
  24. 24. 360⁰ VIRTUAL TOURS
  25. 25. SPORTS & LEISURE
  26. 26. MUSEUMS & CULTURE
  27. 27. Isidro Navarro WWW.LABS4GLASS.COM Info@labs4glass.com @labs4glass

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