This document discusses the growth of immersive technologies like augmented reality (AR), virtual reality (VR), and mixed reality from their origins to current applications and companies working in this space. Major investments in VR companies like Magic Leap and Oculus and the release of products like Microsoft HoloLens showed growth in the mid-2010s. The document outlines applications of AR/VR in areas like video monitoring, navigation, training simulators, and more. It also introduces Labs4Glass, a Barcelona-based startup working on AR, VR, wearables, mobile location services, and interaction interfaces for brands, sports, museums and more.

1. FROM AR, VR & MIXED REALITY
TO IMMERSIVE WORLDS
ISIDRO NAVARRO
#TEASATE_ENTI

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6. MAGIC LEAP Invest of $542 million by Google. October 2014

7. FACEBOOK Buys OCULUS, Virtual Reality Gaming Startup, For $2 Billion

8. Microsoft HOLOLENS, Dec 2015

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17. Samsung GEAR VR, nov 2014

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20. Challenge: comfort, small size, micro-sensors and long life battery

22. Walt Disney Imagineering (WDI) has developed its own VR technology to
help build everything from new theme park attractions to new hotel suites

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26. ORIGINS

27. 505 members
+200 companies & start-ups
Twitter @AR_BCN 798 followers

28. SMART VISION technologies
Applications
Video monitoring
Data visualization
Indoor/Outdoor navigation
Training simulators
Hands-free controls
Technology
Augmented Reality
Virtual Reality
Image tracking

29. WEARABLES implementation
Applications
Smart marketing
Smart traveling
Health monitoring
Sports improvement
Technology
Smart watches
Wristbands
Smart clothes

30. MOBILE LOCATION accuracy
Applications
Security services
Smart travel
Navigation
Indoor/Outdoor location
Technology
WiFi, Bluetooth
Software for Beacons

31. INTERACTION interfaces
Applications
Brand engagement
Sports simulators
Operators training
Seamless interaction
Technology
Motion capture
Augmented Reality
Virtual Reality

32. HOW WE DO IT

33. We are EARLY ADOPTERS

34. We DO RESEARCH, is our BACKGROUND
AR&M - Architectural: Representation and Modelling
CPSV - Centre of Land Policy and Valuations
GREIP - Building Construction and Heritage
GRETEL – Group into Research for Emerging Techs for E-Learning

35. 360⁰ VIRTUAL TOURS

36. SPORTS & LEISURE

37. MUSEUMS & CULTURE

41. Isidro Navarro
WWW.LABS4GLASS.COM
Info@labs4glass.com
@labs4glass