The Web changed not only the way we do Marketing: it changed the way we look at Companies and products. Here you are 14 points I found useful to understand this ongoing revolution, from the Cluetrain Manifesto. from: www.cluetrain.com original video from: https://www.youtube.com/watch?v=J6J0RpOEZNU by: Dr Ivan Ferrero - Digital Psychologist

1. Why I do love the Web
(part 1)

2. 01
Markets are
Conversations

3. 02
Markets consist
of Human
Beings

4. 29
We can't go on
together with
suspicious
minds

5. 35
They must
belong to a
Community

6. 52
Lack of open
conversation
kills
Companies

7. 63
We are those
markets. We
want to talk
to you

8. 72
We like the new
Marketplace. In
fact, we are
creating it

9. 73
You're invited,
but it's our
World

10. 75
If you want us to
talk to you, tell
us something

11. 79
We want you to
drop your trip.
Join the Party

12. 80
You can still make
money, as long as
it's not the only
thing on your
mind

13. 88
Business is only a
part of our Lives.
Who needs
Whom?

14. 90
Our newfound
conversation is
more interesting
than most trade
shows

15. 93
We're both inside
Companies and
outside them

16. We are
waking up
and linking
to each
other

17. We are
watching

18. But we are
not waiting

19. from:
www.cluetrain.com
Dr Ivan Ferrero
Digital Psychologist