Online presence is a must these days when you're business owner or you want to market your services. There are a lot ways to gain online presence such as websites and through social media. One of the social media tools in Facebook that you can take advantage of is Facebook Page. Get an in-depth guide on how to start your own Facebook Page with this tutorial. Advanced knowledge in analytics is also discussed in detail.

1. Get Started:
Facebook Pages
Tutorial

2. What is a
Facebook Page?

3. Facebook Pages
enables public figures,
businesses, organizations and
other entities to create an
authentic and public presence
on Facebook

4. Why create a Page for
your business?

5. #1
Show people your ready for
business

6. #2
Help customers contact your
business easily

7. #3
Know your customers and
grow your audience

8. #4
Drive online sales

9. #5
Increase local sales

10. #6
Promote your business or app

11. #7
Raise brand awareness

12. Creating a Facebook
Page

13. On your personal
account click the
drop down arrow

14. Click Create Page

15. Select a business
category

16. Choose an industry
specific category

17. For Local Business
or Place -> Fill out
the fields

18. Click Get Started

19. Start setting up
your Page

20. Add a description
about your company

21. Add website

22. Customize a URL

23. Click Save Info

24. Upload or import a
profile picture

25. Select image from
files

26. Or click Import
From Website

27. Add your website

28. Click Next

29. Add your page to
your Facebook
account for easy
access

30. Click Add to
Favorites

31. Click Next

32. Start reaching
new audiences
with Preferred
Page Audience

33. Click Save

34. Adding a cover
photo

35. Click Add a Cover

36. Select Upload Photo

37. Choose photo from file then
click Open
cover
cover

38. Click Save

39. Call-to-Action
Button

40. Call to Action Button helps drive
people from Facebook to take
actions that are important to
your business

41. Click +Add a
Button

42. Choose a Button,
Add a Website
and Set up Link

43. Click Create

44. Hover the cursor over the Button
to Test, Edit, Delete and View
Insights

45. Page: Left Column
Menu Tabs

46. Select menu in
the left side
column tab

47. Add a unique
username by
clicking Create
Page @username

48. Type a username

49. Click Create Username*
*requires 25
Likes

50. Home tab shows your News Feed

51. Edit Page information in the
About tab

52. Click Add Service to showcase
what you offer

53. Add Name, Price, Description
and Photo then Click Save

54. Photos stores all picture in
your Page

55. See the status of your Page in
the Likes tab by date

56. Search and invite friends to
like your Page

57. Manage your videos all in one
place

58. Posts includes all your Page
posts and Visitor Posts

59. Click Manage Tabs to
organize, Add/Remove tabs

60. Promote your Page and
Website, or Invite friends

61. Page: Right
Column

62. See tips in
the right
side
column or
edit About
page

63. Upcoming
Events,
Visitor Posts
and status
are also
visible on the
right column

64. Navigation menu

65. Navigation menu is the
bar at the top of the Page

66. Navigation menu:
Page

67. Page is the homepage of
the Facebook Page

68. The buttons above the News
Feed are shortcuts to some
feature of the Menu bar

69. Click More to see other options

70. Instantly add Status
update

71. Add a photo, emoticons,
and location to your status

72. Click Publish to post the
update in the News feed

73. or click the arrow
button to show options

74. Schedule, Backdate or Save
Draft

75. Add date of publication
then click Schedule

76. Backdate publishes a post that
appears in the past timeline

77. Advertise your website

78. Advertise your posts
by clicking Boost post

79. Share your Page post to others

80. Offer is a discount you can
share with a customer

81. Supply the
information
and click
Create Offer

82. Invite people to an Event

83. Add Event
details and
click
Publish

84. Highlight key moments in
a timeline using Milestone

85. Add details and click Save

86. Share a short Note from a blog
post

87. Add Note to share to Audience

88. Navigation menu:
Messages

89. Manage Page messages

90. Messages can be filtered by
Unread, Archived or Spam

91. Track and find messages
by adding labels

92. Navigation menu:
Notifications

93. Notifications shows a
summary of people
who have engaged
with your Page

94. Promote or share your
Page

95. Navigation menu:
Insights

96. Insights - monitor and
understand what’s working or not

97. Insights helps make decisions
about what’s best for your Page

98. Filter data analysis by date

99. Select a Data Type, Date
Range & File Format

100. Click Export Data

101. Select a tab on the left bar
for specific data analysis

102. Promotions – monitors
ad campaigns

103. Likes – monitors Total
page Likes, Net Likes &
the Location

104. Reach – displays the
number of people your
post reached

105. Navigation menu:
Publishing

106. See all Posts in Publishing Tools

107. Click +Create to
make a new post

108. Add Status

109. Add Photos/Videos,
Emoticons and Location

110. Add
Photo/Video

111. Select
Canvas to
combine
Images and
Videos

112. Post an Offer, Event, Milestone & Note

113. Select a post and click
Actions to Delete

114. Manage all
videos

115. Upload a saved
video or stream Live
videos

116. Click
Publish
when done

117. Click the
arrow to
select other
options

118. Navigation menu:
Settings

119. Settings control what goes
on your page and who
manages it

120. Manage
Message
settings and
Response
Assistant

121. Post Attribution
publishes post as a
Page or personal
account

122. Set Settings for Notifications

123. Assign different roles to
people working on your Page

124. View people who
liked your Page

125. Assign a Page
Role, Remove or
Ban from Page

126. Set a Preferred
Page Audience
by location,
Interest, Age,
and Language

127. Add/Remove
Apps to your
Page

128. Connect an
Instagram account for
adverts

129. Feature other Pages

130. Share videos
to/from other Pages

131. See status of support
request for your Page

132. See all activities in
Activity Logs

133. Navigation menu:
Help

134. Click Help for FAQs and
Feedbacks

135. “Build it, and the will come” only works in
the movies. Social Media is a “built it”,
nurture it, engage them, and them may
come & stay.”
- Seth Godin

136. Thanks!
Ivy T.
Virtual Professional
www.indieivy.com